Aldi news and analysis
Aldi is a discount supermarket chain, which operates more than 1,000 stores in the UK. It focuses on stocking private-label products and regularly rotates the Specialbuys found in its middle aisles. The Grocer covers Aldi with regular news, analysis, insight and opinion, including updates on store expansion, pricing strategy, and its impact on the grocery sector.
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NewsAldi sets prawn welfare commitments across global markets
The German discounter has pledged to implement electrical stunning (or similarly effective methods) for all warm water prawns by 2035 and to phase out eyestalk ablation by the end of 2030 for king prawns, and the end of 2031 for tiger prawns.
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Category ReportHow budget beauty brands are winning share
Savvy shoppers are no longer ashamed to buy budget items
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NewsAldi encourages shoppers to donate petfood during ‘National Pet Month’
The discounter is marking ‘National Pet Month’, a campaign co-ordinated by trade bodies UK Pet Food and the National Office of Animal Health, by calling for donations throughout April
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NewsLidl matches Morrisons in grocery market share
It means Lidl has become the joint fifth-largest UK supermarket
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NewsAldi and Lidl battling it out for the Easter shop with big discounts
Aldi has promised £16m in price cuts across Easter ranges while Lidl is offering loyalty members £5 off a £50 Easter shop
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NewsAldi premium Specially Selected sales up 11% in a year to £1.6bn
Almost 16 million households bought more than 500 million Specially Selected products over 12 months, making Aldi the UK’s second most popular supermarket for premium own-label food and drink
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Comment & OpinionPrawn welfare is moving fast, and Aldi is falling behind
In just over two years, 10 major UK supermarkets have set public timelines to ban the worst practices in prawn farming. Aldi is the only one that hasn’t, says Jonas Becker of the International Council for Animal Welfare
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Range PreviewJammy Wheel biscuit egg and yeast extract hot cross buns: Aldi Easter range 2026
Aldi has launched its Easter 2026 range with new value-led chocolate eggs and seasonal bakery items
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Grocer 33Aldi is best shop in South Shields as friendly staff stand out
Customer service was high across the board this week, particularly at Aldi with its ‘very upbeat and friendly’ staff
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Grocer 33Aldi’s second mystery shop win a double celebration for South Shields store
‘This is what retail is all about’ says store manager Graham Richmond
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Analysis & FeaturesIs it time Aldi and Lidl were roped into restrictive land deals ban?
The CMA is consulting on whether to extend a ban on restrictive clauses in property deals to the two discounters
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NewsIceland boss: Aldi and Lidl should not ‘wriggle out of competition’
Richard Walker was commenting on the prospect of Aldi and Lidl arguing their limited ranges meant they should remain exempt from the land rules faced by seven other major supermarkets
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NewsAldi marketing director leaves after two and a half years
Departing Kyrsten Halley is succesded by Kristin Sonfield, who will lead Aldi’s marketing team alongside Laura Conlon
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NewsAldi trial of checkout-free shopping comes to an end
The Shop & Go store in Greenwich, south London, has become a standard Aldi Local
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NewsCMA consulting on whether to ban Aldi and Lidl from restrictive land deals
Rivals Tesco, Sainsbury’s, Morrisons, Asda, Waitrose, Marks & Spencer and Co-op are already banned from having so-called restrictive covenants in new property deals under the 2010 Controlled Land Order
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NewsAldi adds ‘select your store’ feature to app
By entering their postcode and selecting a store, users ‘will see the product range and pricing specifically for that store’
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NewsAldi to create 1,100 jobs this year as part of UK expansion
The jobs will come as part of previously announced plans to open about 40 new UK stores in 2026
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![Julie Ashfield ALDIs Next Big Thing 2023046[47]](https://dmrqkbkq8el9i.cloudfront.net/Pictures/100x67/4/1/7/387417_julieashfieldaldisnextbigthing202304647_421148_crop.jpg)
InterviewsAldi’s Julie Ashfield: grocery doesn’t need more ‘alpha females’
Julie Ashfield joined Aldi at 21 on the promise of £27k and a company car. Twenty-five years later, she talks confidence, culture change and ceiling tiles
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NewsAldi and Lidl top 2025 product recall league table
The discounters accounted for 13% of products pulled from shelves due to incorrect allergen labelling or contamination, analysis by The Grocer reveals
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NewsShoppers switch to own label and buy less to save money: NIQ
Total till sales at UK supermarkets increased 3.3% in the four weeks to 21 February, but volumes declined by 0.8% – a bigger fall than January’s 0.6%