Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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NewsShelves empty of baby formula following Nestlé and Danone recalls
Frustrated parents have taken to X to complain they have struggled to find their preferred formula
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Grocer 33Asda cheapest supermarket as guest M&S just edges out Waitrose
Asda came in cheapest, its pledge last month to offer more than 2,300 everyday products at lower prices than full-range rivals paying off
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Comment & OpinionApprenticeships are essential to retail and social mobility
We believe defunding leadership apprenticeships would be a clear step backwards, says James Goodman, chief people officer at Asda
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NewsAsda appoints new marketing boss from B&Q
The new hire will join Asda from B&Q in June, to replace former marketing chief Adam Zavalis, who left the supermarket last year.
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NewsAsda hits cage-free target on own-label eggs
All Asda-brand shell eggs are now produced in cage-free systems, with own-label products using cage-free eggs as well, fulfilling the commitments the retailer made in 2016 and 2019
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NewsAsda calls on government to rethink ‘restrictive’ apprenticeship rules
Asda argued recent reforms to leadership apprenticeship rules will make it harder for apprentices to move from the shop floor into management positions
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NewsMorrisons convenience director to depart after less than year
Matt Heslop’s departure comes as Morrisons plans to open as many as 300 new Morrisons Daily stores a year
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NewsAsda and Tesco join calls for further ‘family farm tax’ changes
The retailer has said the government should pause the implementation of the tax after ‘engaging with farmers and listening carefully to their concerns’
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Comment & OpinionEditor’s picks: accessibility, value ranges and GLP-1 drugs
This week marked a first in the history of the Grocer 33: our inaugural blind or partially sighted (BPS) mystery shop. And for some retailers, the results were nothing short of damning
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Comment & OpinionSupermarkets have serious work to do on helping blind shoppers
Shakti was conducting a mystery shop at Asda’s Newton Abbot branch. Her treatment was disgraceful
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Grocer 33Asda offers cheapest shop but rivals stay within 5%-10% margin
Our basket featured a number of brands with packaging designed to help blind or partially sighted shoppers
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News‘Appalling’ Asda staff belittled blind mystery shopper
A registered blind shopper, who was taking part in a Grocer 33 mystery shop, has branded Asda staff at its Newton Abbot store “appalling”
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NewsLidl latest supermarket exploring top-up payments for poorest customers
Aldi, Asda, Sainsbury’s and Tesco have already said they would be open to topping up Healthy Start vouchers
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NewsAsda claims health nudge trials are 10 times more effective than HFSS promos ban
The supermarket announced a partnership with Nesta in September 2023 to trial a series of ‘high-potential health interventions’ that could encourage shoppers towards more healthy baskets, based on the government’s own health score
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NewsAldi and Asda urge ministers to abandon new HFSS health plans
Aldi and Asda told MPs the changes would suck investment out of lowering everyday prices and also risked confusing customers
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NewsSupermarkets in talks to offer financial top-ups to poorest families
Retailers told MPs they were in ‘active conversations’ about supermarkets offering families up to £2 a week to boost the government’s schemes
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NewsMorrisons poaches Asda manufacturing director in commercial shake-up
Joe Blaize is the latest appointment to Morrisons’ new-look trading team following a major shake-up under group trading director Andrew Staniland
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NewsAsda underpaid 53,000 workers sickness and holiday pay after Project Future error
Thousands of hourly Asda staff were incorrectly paid between February 2024 and May 2025, as a result of issues following its Project Future IT upgrade
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NewsAsda Income Tracker: six in 10 households feel worse off
Spending power for the lowest 20% of earners was down by 5% year on year in December, according to the latest monthly figures
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NewsUK’s leading supermarkets ‘way behind’ European rivals on sustainability goals
The Superlist Environment Europe report, by sustainability think tank Questionmark, ranks the actions of 27 major supermarkets to compare progress on environmental and sustainable diet goals