Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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Comment & OpinionEditor’s picks: Tariff turmoil, Lidl’s leap and Greggs goes self-serve
Lidl overtakes Morrisons, tariff plans fall flat and confidence plunges across food and drink as new pressures hit the sector
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NewsBlue Dragon chilled meal bowls launch into Asda
The range includes Korean BBQ Chicken, Japanese Vegetable Yakisoba, Thai Green Chicken Curry, Thai Sweet Chilli Chicken, Japanese Teriyaki Chicken and Chinese Soy & Garlic Chicken
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NewsAsda ‘broadly where expected’ as losses slow during first quarter
Asda now hoped to win back shoppers through its Take a Fresh Look campaign and new partnership with Ocado, chairman Allan Leighton said
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Grocer 33Asda back on top as cheapest supermarket with close win over Sainsbury’s
Asda provided seven exclusively cheapest items in our basket this week
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NewsAsda signs up Ocado to overhaul online shopping
Asda has signed a deal with Ocado Group to completely overhaul its online shopping business
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Comment & OpinionWhy Waitrose, not Asda, is flourishing in tough times
As consumers are hammered by the high cost of living, why is Waitrose flourishing while Asda finds trading tough?
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NewsAdam Thomas’s Oh My Glaze lands grocery debut in Asda
The challenger brand’s Crazy Cajun Maple BBQ and Bonkers Buffalo sauces have landed in 200 Asda stores
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NewsAsda revives Daisy the cow in nineties-inspired retail experience push
It will see the revival of ‘90s icon’ Daisy the cow alongside other features designed to ‘bring joy’ back to Asda stores
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NewsWaitrose to open two stores on sites leased by Asda
Waitrose will open stores this autumn in Hale Barns, Manchester and Cricklewood in northwest London
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Comment & OpinionAsda wants a second chance, but must show shoppers it has changed
Asda’s Take a Fresh Look campaign hopes to remind thousands of formerly loyal customers who have had their heads turned that no, really, it’s definitely changed this time
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NewsAsda boosts multiservice credentials with new home and car insurance offer
The new home and motor insurance products were another example of how ‘Asda is more than just a supermarket’ said head of insurance Jenny Maden
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NewsAsda bids to woo back shoppers with major range and store refresh
Allan Leighton is rolling the dice in an attempt to address Asda’s freefalling market share, by encouraging ‘those who shop elsewhere to choose Asda again’, the supermarket said
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NewsAsda launches £5 premium lunchtime meal deal to undercut rivals
Asda said it had deliberately undercut rivals’ premium deals
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NewsAnnabel Karmel launches duo of frozen plant-based products in Asda
The launch is designed to bring more ‘relevance and excitement’ to the kids’ frozen fixture
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News‘Dangerously high’ salt levels found in sandwiches at popular food-to-go chains
Gail’s, Paul and Pret a Manger were found to be among the ‘worst offenders’
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NewsJollyes confirms permanent CEO to lead new five-year strategy
The appointment comes alongside the unveiling of an ambitious new strategy to bring the budget pet retailer to ‘more customers’ around the UK
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NewsDoughlicious unveils dairy version of its chocolate chip gelato bites
Doughlicious has launched a dairy take on its Chocolate Chip & Non-Dairy Gelato Bites, developed after ‘years of fan requests’
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NewsAsda vows to ‘double down’ on tackling strained supplier relations
Asda is reviewing its treatment of suppliers and will be ‘doubling down’ on addressing issues with paying its suppliers on time, delistings and forecasting
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NewsOscar Mayer launches ready meal trio crafted by elite women’s rugby players
The athletes will receive 5% of all sales from the range as part of a royalty model aimed at addressing ‘financial inequality in women’s sport’
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Comment & OpinionFood safety enforcement: why ‘proportionate’ often feels like Russian roulette
Recent high-profile prosecutions show that the line between minor infringement and criminal liability is thinner than many retailers realise, says Tom McNeill, specialist food safety lawyer at BCL Solicitors