Asda news and analysis
Asda is the third-largest supermarket in the UK, present in both large-format superstores and Express convenience stores. It is known for its value-led approach, including the 'Asda Price' and 'Rollback' campaigns. The Grocer covers Asda with news, analysis, insight and opinion, including pricing comparisons through the Grocer 33, strategic changes, and performance updates.
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Comment & OpinionEditor’s picks: booze brands, Brexit and a Co-op bombshell
As grocery felt the strain of this week’s heatwave, we covered key stories about booze, bread and Brexit, among (much) more
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NewsAsda unveils policy enhancements to support Armed Forces community
The supermarket will be increasing its provision for reservists, introducing 10 days of paid leave plus a further five days of unpaid leave annually
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Grocer 33Asda wins cheapest supermarket but rival promos keep the gap tight
Asda’s total basket discount of £2.69 was by far the shallowest this week
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Comment & OpinionWhy Asda chose Amazon to ‘transform’ its retail media game
Asda’s chief customer and digital officer tells The Grocer why the supermarket is partnering with Amazon to overhaul its retail media offer
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NewsAsda Online Doctor opens pre-orders for Wegovy weight-loss pills
Asda Online Doctor has stolen a march on rivals MedExpress and Superdrug by opening pre-orders for Wegovy pills, which received UK regulatory approval earlier this month
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NewsSupermarket meal deal fruit recalled due to possible salmonella risk
SKUs with use-by dates of 23 or 24 June across Asda, Morrisons, Tesco, M&S and Sainsbury’s have been affected
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NewsAsda online orders surge as World Cup ‘hydration breaks’ fuel top-ups
Compared with the previous week, sales of desserts and ice cream have increased by 127%, with beer sales rising by 76%
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NewsB&M appoints new finance chief to join from Asda
B&M has found its new permanent CFO in Atheeq Akbar, after the resignation of interim CFO Helen Cowling in April 2026
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NewsAsda brings in Amazon to ‘transform’ retail media offer
Asda is the first UK retailer to deploy Amazon’s Retail Ad service
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NewsAsda expands Deliveroo partnership to more than 850 stores
It increases the partnership between the pair by more than 50%, with new locations including Darlington, Yeovil, St Austell, Harrogate and Barry
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NewsAsda and Aldi the two worst-performing supermarkets for sales growth
Asda was the only supermarket to suffer a sales decline in Worldpanel’s latest data, while Aldi put in the weakest growth
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NewsAsda shakes up leadership team after Liz Evans steps down
Asda is using Liz Evans’ departure to ’reshape responsibilities’ within its senior executive team
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NewsAsda losses surge to nearly £1bn after price cuts and Project Future fallout
The Leeds supermarket was hit hard by the disastrous final stage of its Project Future work to decouple its IT systems from Walmart, latest full-year accounts show
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Grocer 33Asda wins cheapest supermarket in our World Cup special Grocer 33
Asda’s £77.87 basket was 2.1% cheaper than anywhere else
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Analysis & FeaturesWhat did Asda learn from the Nesta healthy nudges trials?
Over two years Asda and Nesta conducted in-store trials to see how shoppers might switch to healthier food. Here’s the skinny.
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NewsAsda extends late-night delivery hours during the World Cup
Asda shoppers will be able to place orders up to two hours later than usual via Deliveroo, Just Eat and Uber Eats
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NewsAsda Online Doctor grows 50% as customers seek weight loss help
Asda was the first supermarket to offer an entirely online medical arm when it partnered with Zava in 2021
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NewsTwo Chicks grows protein lineup with duo of egg white drinks
Blueberry Bliss and Chocolate Chip Cookie will land in selected Asda stores from 15 June
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NewsAsda ‘nudge’ trials boost healthier food sales by nearly 25%
Asda has published the much-awaited results of its two-year partnership with the innovation body Nesta. It tested whether the positioning of products, how they were merchandised and how they were promoted could boost the sales of healthier lines
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Comment & OpinionGLP-1 fat jabs are a potential goldmine for supermarkets
Weight loss drugs wiped £780m from household grocery spend in the year to the end of February 2026 but there’s another side to this story