Newcastle craft brewer Full Circle Brew Co has secured national listings in five UK supermarket chains.
A raft of its beers are now on shelf in Asda, Sainsbury’s, Tesco, M&S and Morrisons.
Asda is stocking the brand’s core range bestsellers Looper IPA and Repeater Session IPA in single 440ml can (rsp: £3.43) and 4x330ml multipack formats (rsp: £5.23).
It has also listed 440ml cans of its Fun House Cold IPA (rsp: £3.03) and an exclusive Asda x FCBC DIPA (rsp: £3.03).
Sainsbury’s has listed Looper (rsp: £3.50/440ml) and Repeater (rsp: £3.50/440ml), alongside Wacky Waving Inflatable Arm Flailing Tube Man DIPA (rsp: £4/440ml).
Tesco, meanwhile, has taken both Looper (rsp: £3.75/440ml) and Mixtape DIPA (rsp: £4/440ml).
M&S is stocking Repeater (rsp: £3.25/440ml) and Morrisons has listed Looper (rsp: £3.50/440ml).
“Supermarkets are leaning into independent craft more than ever, and we’re proud to be flying the flag for Newcastle,” said Full Circle Brew Co founder Ben Cleary. “Provenance and quality matter and craft drinkers want something real. These listings will help us reach even more customers, while reinforcing our brand in the on-trade.”
Full Circle Brew Co was founded by Cleary in Newscaste in 2019. It now employs 22 staff and produces around 10,000hl of beer per year.
In the on-trade, its brews are stocked in multi-site operators including Mitchells & Butlers, Nicholsons Pubs and Stonegate.
It also exports to 10 countries including France, Italy, Denmark, Spain, Japan and Singapore.
No comments yet