All Social media articles
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NewsBenecol unveils packaging and branding revamp
The initiative, backed by a ‘six-figure marketing investment’, includes national PR activity, media campaigns and in-store marketing. The business has also secured celebrity partnerships with TV personalities Alex Jones and Gok Wan
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Comment & OpinionWhen everyone’s an expert, who should shoppers trust?
As influencers, AI and wearables flood shoppers with advice, brands will win trust not by shouting louder but by being verifiably honest, says Alice Pilkington, associate principal at Mintel Food & Drink
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Category ReportMiddle Eastern and African cuisines touted for growth
Brits are enjoying tastes of far-flung destinations aplenty
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NewsNew retail media network combines social media, till screens and sales data
Smart Store Network connects brands with shoppers through retailers’ social media and till screens while measuring sales data
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Comment & OpinionPoopmaxxing is not a silver bullet for Brits’ fibre deficiency
Influencers are right to destigmatise conversations about fibre’s digestive health benefits: frank conversations are needed
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NewsBrits’ fibre intake appears to fall as fibremaxxing trend reaches its peak
Fibre volumes across total take-home food & drink fell by 0.5% in the year to 9 August
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NewsJJ Foodservice gains 300 customers through TikTok Shop pilot
The shop currently offers more than 30 best-selling products with no minimum spend
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InterviewsHow viral fame took Flake Bake from closure to four million sales
Flake Bake has gone from strength to strength since its co-founder took it to Aldi’s TV show. Now he’s planning expansion while preserving flavour
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ProfilesMy food & drink job: Emily Elcock, social media manager, Tiptree
‘You don’t have to take the traditional route if it doesn’t feel right for you. Real-life experience, energy and enthusiasm can go a long way’
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Category ReportSocial media trends take pasta and sauces global
How are suppliers and retailers responding to pasta lovers’ changing needs? Which viral recipes are inspiring NPD? And how are cost pressures impacting the category?
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NewsDike & Son sells 92% of reduced stock through Gander in record week
The latest results mark its highest sell-through rate since joining Gander in February, up from around 73%, selling 1,200 of the 1,310 products it had reduced that week
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NewsAldi tops UK supermarket ranking for use of sound and music
UK supermarkets performed poorly versus global rivals, with only Aldi appearing in the top third of the table of 100 supermarkets around the world that were assessed.
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NewsBoots to make TikTok Shop debut
Launching on Monday (28 September), Boots’ TikTok store will initially feature No7 lines
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Category ReportHow social media is shaking up the petcare category
Petfluencers’ rise coincides with a proliferation of misleading health claims on social media. Big brands are having to fight to remain relevant as DTC challengers win share
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Comment & OpinionFoodTok or FadTok? How brands can spot genuine TikTok trends
TikTok is an invaluable window into emerging consumer tastes, but its algorithm rewards novelty, surprise and shareability rather than long-term relevance, says Jonny Forsyth, principal strategist at Mintel Food & Drink
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NewsWaitrose named partner for Amol Rajan’s new media platform
The Amol Rajan Connection is being described as a modern media platform built around people, ideas, and future opportunities
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Analysis & FeaturesHow dairy brands are winning on social media
Social media continues to evolve, making true engagement tricky. Dairy brands are using canny partnerships and authentic content to stand out
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Category ReportIt’s all Greek: the natural yoghurt that’s booming
Whether it’s whipped into marinades, frozen into ‘bark’ or eaten by gym-goers as an alternative to ultra-processed protein snacks, yoghurt is having a moment
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Analysis & FeaturesThe retailers putting artisanal cheese in the picture
Cheesemongers are encouraging consumers to look beyond cheddar by fostering close relationships and offering unique experiences
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Analysis & FeaturesThe UK food & drink brands looking to crack America
The US has a reputation as a graveyard for UK brands. What can we learn from the success stories?