All Social media articles
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NewsThe Curators spoofs Walkers with ‘Dyer snacks’ billboard campaign
The stunt is projected to have made one million impressions across social media platforms
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NewsMars Wrigley revives Milky Way Crispy Rolls after three-year hiatus
The treats had returned following ‘much demand’ from shoppers, said Mars Wrigley
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NewsPepsiCo unveils Extra Flamin’ Hot gelato and lip balm in TikTok drop
The snacking giant has teamed up with Doughlicious, UpCircle and Ginsters to launch three limited-edition products
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NewsUnited Food Brands taps freeze-dried candy trend with Tasty Vibes
Two ‘crunchy and intensely flavourful’ variants – Sweet Mix and Sour Mix – have launched
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NewsDoritos launches square chips and new flavours in Minecraft promotion
Shoppers who find one of the rare chips will win a cash prize of up to £10k
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NewsAsda and Boots retail media network operator SMG expands into North America
The move marked ‘a major milestone in its global journey’ the company said
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Comment & OpinionCrazy Sexy Food: podcast welcomes chilled not-chef Calum Harris
Harris plugs his new vegan cookbook by first addressing rumours he’s Jamie Oliver’s son
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NewsSidemen's Best teams up with Netflix to launch Squid Game cereal
Honeycomb Crunch was inspired by Squid Game’s ‘infamous’ dalgona cookie challenge
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NewsDoritos teases square tortilla chips NPD in Instagram post
‘I refuse to eat a square Dorito,’ one shopper commented
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NewsValeo’s Manomasa rebrand divides marketers’ opinions on LinkedIn
‘It feels like they’re starting from scratch,’ said freelance graphic designer Mika Suetake
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NewsViral ‘chewable’ soft drink Mogu Mogu bolsters retail presence as sales soar
The brand is now stocked in more than 1,250 stores nationwide
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Comment & OpinionWalkers’ Dry January push shows moderation has gone mainstream
Dry January 2025 is officially underway, bringing with it a flurry of activity from the usual suspects... and Walkers
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NewsPeter Crouch stars in Ariel TV ad for The Big One laundry pods
The campaign will launch this month, running across TV, on-demand, digital, social media and PoS
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NewsWalkers adds ‘0.0% alcohol’ claim to crisp packs in Dry January push
A tongue-in-cheek video clip sees Danny Dyer serving punters pints of crisps
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Analysis & Features2024 in grocery: Seven trends that influenced food and drink innovation
From Wicked collabs to the K-food wave, we look at the inspiration behind grocery’s most significant trend-led food and drink launches for 2024
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NewsJust Eat launches Squid Game 2 marketing campaign
The Just Eat campaign features a themed TV spot and interactive game themed around hit Netflix show Squid Game
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NewsLindt jumps on viral ‘Dubai chocolate’ TikTok trend with pistachio bar
The sought-after tablet is available from selected stores while stocks last
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NewsKellogg’s launches £12m marketing push to revive cereal volumes
The ad features a giant animated version of Kellogg’s mascot Cornelius the cockerel
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Analysis & FeaturesThe Big Book of Grocery: Top Products Survey 2024
It’s our most comprehensive report ever, measuring a record 127 categories and including grocery sales data from discounters Aldi and Lidl and online giant Amazon for the first time
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NewsArla boss: ‘dairy must unite to fight misinformation’
Arla’s UK MD Bas Padberg stressed dairy needed solutions such as the methane-suppressing Bovaer to meet government sustainability targets