All Social media articles
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NewsBen & Jerry’s co-founder develops ice cream in support of Palestine
Ben Cohen has claimed Ben & Jerry’s was blocked from launching a flavour in support of Palestine
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Analysis & FeaturesThe big deep-fried chicken fast food takeover
KFC has dominated the UK fried chicken takeaway scene since its first outlet opened in 1965. But a flock of new players is hitting high streets – and the battle of the chicken shops is hotting up
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NewsTikTok Shop offers £750k to UK SMEs looking to ‘harvest demand for homegrown goods’
British businesses that focus on selling locally produced goods of all types are eligible to apply to the scheme, “whether they are a bakery, fishmonger or farmer” TikTok said
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NewsFix’s ‘original’ Dubai chocolate hits UK through Harrods tie-up
The viral trend is thought to have been inspired by Fix’s Can’t Get Knafeh of It bar
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Analysis & FeaturesTikTok: which grocer is doing it best… and how?
Grocers of all shapes and size are jumping on the on-trend platform – but the battle for Gen Z eyeballs is about more than numbers
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Comment & OpinionWhy Doritos is dialling up the WTF with new festive flavour
Doritos’ new Gingerbread flavour has horrified shoppers – but it’s all part of a bold marketing strategy
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NewsBosh launches vegan ready meals and pizzas into Tesco
The vegan cookery brand has sold over one million cookbooks
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Comment & OpinionGoodbye Dubai? Why the pistachio chocolate trend is here to stay
The proliferation of Dubai-style innovation chocolate has served as a platform to introduce pistachio as a core flavour in confectionery
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NewsAu Vodka rapped by ASA for 'marketing booze to under-18s'
A complainant challenged that two Facebook ads featured adults under the age of 25
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Comment & OpinionBovaer backlash: revisiting Arla’s social media storm
Ultimately, the Bovaer saga is a cautionary tale for brands navigating today’s volatile information landscape
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Category ReportThe viral scoop: Dairymen ice cream category report 2025
Creating online buzz is a key aim for smaller ice cream brands. But can clicks translate to long-term success?
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Analysis & FeaturesInside Arla’s Bovaer crisis and its aftermath
Last year, Arla Foods found itself in a social media storm of misinformation over its trial of feed additive Bovaer. What has been the fallout?
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NewsLindt Dubai-style chocolate bars reduced to clear in Tesco
Lindt recently expanded the range with white and dark chocolate variants
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Analysis & FeaturesCooking shows are dead… long live cooking shows
As Britain’s appetite for TV cooking shows dwindles, what opportunities does the rise of online cooking content provide for brands and retailers?
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Comment & OpinionServing face: how much of themselves should founders give?
Ellie Webb of Caleño Drinks on how much brand founders should share of themselves – and where to draw the line
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Comment & OpinionCommunity, not campaigns: the new wave of fmcg social media
A brand that can spark a recipe hack, TikTok duets and dinner-table debates earns its place in culture, says Melissa Chapman, CEO, Jungle Creations
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NewsCluck & collect: TikTok Shop to sell fresh Christmas turkeys
From 1 October, TikTok Shop will be taking pre-orders for Christmas turkeys via Newcastle’s The Fat Butcher
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Comment & OpinionIs Raising Cane’s too late to win the UK chicken shop wars?
Raising Cane’s has seen huge success in the US with celebrity endorsements and millions of social media followers. But is it too late to the party in a crowded UK market?
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NewsWH Smith ‘taking advantage of challenger brands’ with media support packages
Challenger brands say WH Smith is charging exorbitant sums despite poor implementation and compliance issues
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Comment & OpinionBirthday cake sandwich? Viral UPFs distract from health concerns
Novelty products designed to create social media buzz can overshadow the bigger conversation about what is unhealthy for us, says Jack Scott, co-founder of Dash Water