All Trends articles
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NewsNorthern Monk founder warns craft beer against chasing fruit lager fad
Fruit lager has outperformed craft in the past year, but Northern Monk is not ‘actively pursuing’ the trend
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NewsQuaker adds Overnight Oats with chia seeds to lure young shoppers
Quaker’s overnight oats range has launched in Blueberry and Mocha Choc Chip flavours
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NewsWaitrose becomes first supermarket to launch year-round British samphire
The premium retailer partnered with speciality produce grower Westlands, which uses advanced hydroponic and glasshouse technology, to achieve the feat
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Comment & OpinionThe World Cup won’t make American brands feel local
The 2026 World Cup will tempt US brands to go global – but visibility and adoption are not the same thing, says François Bazini, former CMO at Suntory Beverage & Food Europe
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Comment & OpinionMeal deals, membership, and the fight for the lunchtime £5
Yesterday Waitrose increased the price of its main meal deal by 10% to £5.50, making it the latest retailer to hike its pricing in one of grocery’s most keenly-fought battlegrounds
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NewsEatlean Protein launches ‘first of its kind’ High Fibre Cheese Bites
Launching 29 June, the business said the High Fibre Cheese Bites (rsp: £1.65/20g) responded to the fast-growing demand for fibre
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NewsGood Phats launches quartet of flavoured finishing oils
The range comprises Chilli, Lemon, Garlic, and Basil flavours
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News‘Instagrammable’ sushi sales booming in UK, Seafish research reveals
According to the organisation’s Sushi in Multiple Retail 2026 report, sushi sales surged 13.6% in value and 2.9% in volume in the year to May, with sales worth £228m and 11,280 tonnes shifted
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Promotional FeaturesRethinking influencer and social strategy under LHF restrictions
The HFSS online advertising ban and potential NPM updates are forcing food and drink brands to pivot from product-centric influencer content to values-led storytelling, with recent ASA rulings highlighting the urgent need for compliance.
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Comment & OpinionOwn label has overtaken branded innovation – and that’s not something to celebrate
The system is not designed for experimentation – it demands certainty and therefore incentivises brand-tweaking, not innovation, says David Sables, CEO of Sentinel Management Consultants
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PodcastThe Gut Stuff founder on Love Island life to Hero Group acquisition
Alana Macfarlane Kempner, co-founder of The Gut Stuff, discusses her journey from Love Island DJ to gut health entrepreneur following her business’s acquisition by Swiss food giant Hero Group, owner of Organix and Deliciously Ella
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Analysis & FeaturesHow M&S ‘Only’ ingredients range blazed a trail for non-UPF brands
M&S’s limited ingredients range has attracted some criticism – but it’s been a hit with shoppers. Brands and own-label suppliers alike have taken note
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InterviewsBarney Mauleverer: Brand Britain’s food & drink ambassador
He started out as an Innocent ‘fruit and nut’, before building and selling the Fuel10K brand. Now Barney Mauleverer is targeting £35bn in exports for the UK
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Comment & OpinionThe protein boom isn’t over – it’s evolving
Protein is still important but consumers are waking up to the risks of products that focus too narrowly on one nutrient, says Dr Ando Ahnan-Winarno, co-founder and COO at Better Nature
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Comment & OpinionUltra-processed food: history and controversy
Foods classed as UPFs are a long-standing part of modern life, making up around 60% of many people’s diets sayys Professor Sarah Berry, professor of nutritional sciences at King’s College London
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Comment & OpinionIn wellness, the proof is in the second purchase
Trial may be easy to win but loyalty is not. As functional food and drinks goes mainstream, retention not acquisition is where the opportunity lies, says Claire Tassin, principal strategist at Mintel Wellness Research
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Analysis & Features10 new products making the most of the fibremaxxing trend in 2026
From cereals and snack bars to yoghurts and functional drinks, high-fibre claims are appearing on packs at an unprecedented rate as brands rush to capitalise on growing consumer interest in gut health
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Analysis & FeaturesHow can the 5 a day message be fixed to boost consumption?
After 23 years it’s seen as the target that ‘most people know but still fail to meet’ – so why isn’t 5 a day working, and how can it be improved?
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Analysis & FeaturesThe true impact of weight-loss drugs: six key takeaways
Weight-loss drugs have upended the way users eat and drink. With usage on the rise, what are the opportunities – and side effects – for the industry?
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NewsVitabiotics adds Ultra Mushroom gummies to Ultra Botanicals range
The NPD offers “a high potency blend of six mushroom extracts, combined with essential B vitamins and zinc”