All Trends articles
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NewsPizza Express eyes at-home dining trend with Pizzanaise retail launch
Pizza Express has unveiled a duo of trending sauces in grocery push
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NewsVape ban fallout deepens as sales and volumes continue to fall
According to specialist convenience insight agency Talysis, the value of tobacco, vapes and smoking alternatives fell by 4.4% and by 7.8% in volume during the first quarter of 2026
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NewsLidl gives students chance to win one of 100 £10 vouchers
Lidl said a recent survey of students and apprentices aged 16 to 18 found their eating habits suffered around exam time
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Comment & OpinionWhy has Lidl scrapped Coupon Plus rewards in favour of Points?
Lidl says the loyalty move is based on customer feedback, but not all shoppers are convinced
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NewsFruit lager the ‘shining saviour’ of beer as sales surge by 50%
Growing demand prompted Tesco to introduce a dedicated bay for fruit lagers in 300 stores last month
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NewsKenco eyes matcha and iced coffee trends with new launches
Matcha had become a ‘cultural phenomenon’, according to the JDE Peet’s-owned brand
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ReportsAll you need to know about deodorant (but were too shy to ask)
We’ve polled 500 deodorant users to reveal the fragrant truth about why, when, where and how often people apply deodorant and more
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Analysis & FeaturesHow celebrity brand deals really work in 2026
Today’s stars are seeking more than a quick payout for a TV ad. Many are taking co-ownership of brands – or becoming founders themselves
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Category ReportWho are the challengers shaking up soft drinks?
The grip that ‘big pop’ has on soft drinks is slipping. Young shoppers in particular are growing indifferent despite big pop’s best efforts
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Category Report‘Talk to us about craft drinks, not just soft drinks’
Drinking culture has been turned upside down in recent years, with cash previously spent on booze now flowing into soft drinks
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Category ReportNostalgia and fruit mix flavours drive drinks NPD
Life tastes good. Same great taste. Just for the taste of it. Taste the thunder… Soft drinks ad slogans have long centred on the ‘T’ word
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Category ReportBrands lean on limited editions to test the market
It’s the oldest sales trick in the book: limit supply to drum up demand
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Category ReportOne in four Brits now want functional drinks
Functional health benefits have shot up the wish list for soft drink shoppers in recent years
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Category ReportDo soft drinks’ functional health claims stack up?
Soft drinks suppliers would no doubt have been paying close attention when nutrition brand Zoe was reprimanded by the ASA
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Category ReportRetailers reset soft drinks aisles
Soft drinks fixtures are undergoing something of a reset as retailers adapt to the huge changes that are transforming the category
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Category ReportBrands bank on rising thirst for natural hydration
Before anyone had ever heard of brain-boosting nootropics, gut-friendly sodas or drinks that give you wings, people drank to satisfy one key health need: to stay hydrated
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Category ReportThe soft drinks brands refusing to jump on the functional trend
Fever-Tree, which first built its name as a mixer brand, has broadened its remit in recent years
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Comment & OpinionWhy the debate over the future of the food system is going nowhere fast
The food system doesn’t stand a chance when different groups won’t acknowledge what the other knows, says Anthony Warner, development chef at New Food Innovation
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Guide ToThe Grocer Guide To Free From & Plant Based
Both the plant-based and free-from categories are increasingly innovating in a way that mirrors traditional consumption cues, with flavour and convenience to the fore, attracting greater interest from a wider audience.
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NewsBaker Street cuts ingredients in response to demand for less processed food
Baker Street has reformualted its core rolls range with simpler ingredients