Waitrose news and analysis
Waitrose & Partners is a supermarket chain owned by the John Lewis Partnership, which is the UK's largest employee-owned business. It operates more than 300 stores across the UK. The Grocer covers Waitrose with news, analysis, insight and opinion, including pricing comparisons, brand positioning, and market performance.
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NewsOle & Steen launches bakery selection on Ocado to reach customers nationwide
It marks the first time the vast majority of UK households will have access to Ole & Steen’s bakery range
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NewsTony’s Chocolonely debuts filled chocolate bars in Waitrose
Tony’s Chocolonely unveils its first-ever filled chocolate bar range
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Comment & OpinionWaitrose sacking controversy misses the point on staff safety
There are good reasons staff are discouraged from intervening in shoplifting. Political point-scoring from the Waitrose story is unhelpful
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NewsWaitrose stands by decision to fire staff member who tackled shoplifter
Waitrose has faced a public backlash for its decision, but said ‘reporting on this does not cover the full facts of the situation’
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Grocer 33Waitrose voted best Oxford supermarket in mystery shop
In keeping with Oxford’s relatively prosperous 542,000 population, it was Waitrose that took the win this week
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Grocer 33Waitrose Botley Road’s Greg Ryan on healthy Oxford and Little Treats
‘Our bestselling item last week was a 350g pack of blueberries. That says a lot about shoppers in Oxford, where healthy eating is a big thing’
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NewsNorthern Pasta Co makes bricks & mortar grocery debut in Waitrose
The listing will allow the brand to ‘support more British farmers’
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NewsSupermarkets to launch biggest-ever joint food poverty campaign
Retailers are launching this year’s Let’s Make a Meal of It campaign next week
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NewsWaitrose hires new supply chain head as Alison Maffin departs
The new hire joins Waitrose from Primark, where he has been working in a freelance advisory capacity and programme lead since January 2025
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Category ReportLow & no alcohol sales surge beyond Dry Jan
You could be forgiven for thinking the low & no alcohol bubble had burst
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Comment & OpinionFood Lovers Uncut: Waitrose web series gets off to a wobbly start
Will Hughes – aka What Willy Cook – rummages through the fridge of impassive Sex Education star Connor Swindells
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NewsWaitrose signs up Will Hughes for Food Lovers Uncut YouTube series
Food Lovers Uncut is a new long-form content series, hosted by food influencer Will Hughes – better known as What Willy Cook
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Grocer 33Billericay Waitrose wins Basildon supermarket mystery shop
The 24,169 sq ft Waitrose is located on Billericay high street and won by a comfortable 13 points
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Grocer 33Waitrose Billericay deputy on Aldi pressures, Jason Tarry and thriving high streets
‘Billericay is where my heart is. We’re a vibrant high street location and a real landmark in the town’, says G33 store of the week deputy branch manger Sam Townsend.
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NewsWaitrose yet to see supplier pricing requests off back of Iran war
JLP chief financial officer Andy Mounsey said the business was well-placed to deal with recent fluctuations in energy and fuel prices caused by the crisis
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NewsSupermarkets reluctant to sign up to Better Chicken Commitment, NGO warns
Speaking after the NGO published its latest ChickenTrack report, which measures progress made by the 107 BCC signatories, global director of food business Dr Tracey Jones lamented the slow momentum
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NewsJohn Lewis Partnership rewards staff with first bonus since 2022
Chairman Jason Tarry said the group’s multi-year plan to invest in customers and its brands was working, with shopper numbers increasing and record satisfaction scores
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NewsWaitrose reintroduces loyalty pricing on Easter chocolate
MyWaitrose members can enjoy a third off a selection of Cadbury Easter Eggs and Lindt Lindor truffles
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NewsJohn Lewis pushes into AI shopping, TikTok Shop and on-demand delivery
The retailer’s products will be “served to customers looking for inspiration on AI platforms” such as Google Gemini and ChatGPT, from later this year.
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Range PreviewBlonde chocolate croissants and cereal milk flapjack: Waitrose Easter 2026
Waitrose is banking on premium formats and trending flavours to drive sales for Easter 2026