All Advertising articles
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Comment & OpinionAsahi Super Dry burnishes super cool image
A Japanese couple buy a bottle of Asahi at a convenience store, telling the cashier they ‘seek what is unique’
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NewsRed Tractor launches celebrity partnership with TV’s Angellica Bell
Former children’s TV presenter Bell has joined forces with Red Tractor, and it hopes she can help drive consumer awareness of the scheme
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NewsLidl GB chief: Christmas ads are in ‘a lot of uncertainty’ this year
Under new voluntary restrictions this year, TV ads before the 9pm watershed must not show products high in fat, sugar or salt, which also face a total blackout online
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Comment & Opinion‘No.1 and only’ Chesney Hawkes makes some noise for Waitrose
The evergreen Hawkes lip-syncs along to a remix of his 1991 hit The One and Only because… well, Waitrose has an own label called No.1
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NewsAriel advert featuring Peter Crouch banned for ‘unverifiable’ comparisons with competitor brands
The advertisement for Ariel’s ‘The Big One’ laundry pods – seen on 24 April 2025 – featured a man looking confused while looking at a number of ‘laundry additives’
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NewsRed Tractor slams ASA after advert banned for ‘misleading’ consumers
The farm assurance scheme’s advert, last aired in 2023, was found by the ASA to have misled consumers over its environmental standards
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NewsTikTok Shop offers £750k to UK SMEs looking to ‘harvest demand for homegrown goods’
British businesses that focus on selling locally produced goods of all types are eligible to apply to the scheme, “whether they are a bakery, fishmonger or farmer” TikTok said
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NewsTesco launches Gen AI ad creator for brands
The AI tool will ‘speed up and scale creative within a secure and compliant framework’
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Comment & OpinionAncient & Brave is hot on feminism, vague on product
Ancient & Brave’s ad shows brave and inspiring women throughout time – but we could use some more product information
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NewsASA sounds alarm over low & no alcohol advertising after AI-powered review
Some 48% of adverts for alcohol-free brands and products were flagged for potential breaches in the AI-powered trial
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Comment & OpinionIs Joe Wicks’ Killer protein bar really ‘full of shit’?
Nutrition experts and health advocates have spoken out to criticise the Licensed to Kill show’s complete lack of nuance, and fearmongering
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Comment & OpinionWillem Dafoe gets descriptive for Laphroaig
Willem Dafoe’s delivery of some outlandish similies is pitch-perfect
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NewsHFSS legislation ‘gutted’ by big food lobbyists as BOGOF ban goes live
A member of the Food Strategy Advisory Board said HFSS legislation has been watered down
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Comment & OpinionHeinz boxes clever with ad that focuses on fries
A bright spark on the Heinz account has clocked a coincidence - and the brand makes the most of it
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Comment & OpinionRetailers should learn how to actually sell retail media
Retailers are not making a great fist of the retail media opportunity because they have not tailored it to the needs of suppliers, says David Sables, CEO of Sentinel Management Consultants
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Comment & OpinionJude Law looks to tone down his appeal in Uber Eats’ romcom
Actor Jude Law plays the lead role in Uber Eats’ romcom, which begins as a parody of Notting Hill
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Analysis & FeaturesCooking shows are dead… long live cooking shows
As Britain’s appetite for TV cooking shows dwindles, what opportunities does the rise of online cooking content provide for brands and retailers?
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Category ReportX-rated chocolate: trends in chocolate 2025
Ads for chocolate are about to be banned from TV before the 9pm watershed and outlawed online. How will this affect sales?
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Comment & OpinionThe HFSS ad ban is coming – but does anyone know what it means?
Despite a series of interventions by the government, there is still a degree of legal uncertainty over exactly what will and won’t be allowed once the much-delayed legislation lands for real in January
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NewsJason’s Sourdough takes to TV in ‘multimillion-pound’ media push
It comes after Jason’s opened a new £36m bakery in Leicester earlier this year