All Advertising articles
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NewsThe Collective to launch NPD and first-ever TV campaign this autumn
A range of dessert yoghurts, dubbed Pudstars, will lead the charge for the businesses, created to ‘make every spoonful feel like a treat, without compromising on goodness’
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Comment & OpinionDairylea’s adventures are all in the mind
A Dairylea-fuelled kid demonstrates the power of imagination – but doesn’t get to have any real fun
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Comment & OpinionHFSS regulations prompt a switch from discount promos to hybrid advertising – and it’s working
New rules have required brands to create a compliant mix of brand and product adverts, the data suggests it’s working, says James Dunaj, partner success director at Circana
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NewsYo Sushi ad rapped by ASA over HFSS claims
The ad ran for a limited time over the Easter period when Yo had collaborated with Kit Kat
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Comment & OpinionThe value lever your competitors can’t copy
Culturally relevant brands are valued nearly three times higher than those that aren’t and grocery has barely started competing on it, says Jed Hallam, founder of CultureLab
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NewsNicola Coughlan voices Kerrygold’s largest ever campaign
The ‘Make It Gold with Kerrygold’ campaign will run from mid-August to October and support the masterbrand, growing its range of butters, spreads and recently launched cream cheese
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Comment & OpinionCarlsberg eyes perfection with ice cream campaign
The brand has brought back its famous ‘If Carlsberg did…’ slogan for a late summer push
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Comment & OpinionThe Turmeric Co ASA ruling illustrates the tightrope health brands must walk
The ruling feels harsh, but reflects strict marketing rules governing the advertising of food supplements
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Comment & OpinionBeefeater’s Jamiroquai collab sees Jay Kay reach for a gin
It’s not only a coup for Beefeater to recreate the vid with Jay Kay in situ, it’s quite the technical challenge
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NewsOne in 10 alcohol ads ‘could break rules’ by featuring under-25s
The CAP Code states that no one who is, or seems to be, under the age of 25 should be featured in alcohol or gambling advertising
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Comment & OpinionPackaging is the media budget brands forgot they had
With an under-16s ad ban starting to take shape, the desire brands used to buy on a social media feed now has to be earned on shelf, says Equator’s Howard Wright
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Comment & OpinionYour Voice: junk food ads, functional drinks and farming policy
For too long, the debate around children’s health has centred on personal responsibility
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Comment & OpinionMagnum is on point with further foray into fashion
Inside the ‘House of Magnum’, parallels between couture and ice cream are cleverly drawn
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NewsM&S and Boots sign up for YouTube’s UK creator affiliate shopping programme
According to YouTube, when creators tag products directly in their videos, it can lead to up to 50% more clicks than links in the video description alone
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Comment & OpinionRegulation can give food businesses the level playing field they need
A year on from the Health and Social Care Committee’s promise of clearer food standards, it is the delay, not the regulation itself, that is costing businesses, says Katharine Jenner, executive director of the Obesity Health Alliance
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NewsWorld Cup boosts rapid grocery delivery to yearly share highs
Fmcg sales via quick commerce services like Deliveroo, Uber Eats and supermarkets’ own rapid delivery apps hit 14% of all online grocery sales on the day of the England football team’s World Cup quarter-final match, the data shows
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Comment & OpinionThe junk food ‘clampdown’ isn’t failing, it’s working
Campaign called the ASA’s recent rulings proof that regulation had failed, but they actually prove the opposite, says Mike Coppen-Gardner, founder and CEO of WeAreSPQR
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Comment & OpinionAre retail media sales teams just ‘gorillas with calculators’?
Just the mention of retail media to suppliers was met with eyerolls, frustrated sighs and sometimes colourful accounts of pressurised sales tactics
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Comment & OpinionThe Health Select Committee has listened to young people. Now Andy Burnham must act
Parliament has finally listened to young people on junk food marketing, now the new prime minister needs to follow through, says Alice, a campaigner at Bite Back
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Analysis & FeaturesWhy retail media is facing a backlash
The retail media revolution is upon us – but some suppliers are feeling pressure to pay for it without enjoying measurable returns. Is a ‘win-win’ really achievable?