All Advertising articles
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Comment & OpinionIrn-Bru smashes it with Scottish World Cup anthem
Irn-Bru reveals Scotland’s secret weapon – which is that ‘we’re made in Scotland, from girders’, of course
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NewsChannel 4 names Holy Moly and Suri among winners of its B Corp ad competition
Channel 4 Sales has revealed the latest winners of its B Corp competition
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Promotional FeaturesWhy fmcg’s bravest brands are spending more, not less
Choice has never been greater, and budgets have never been tighter. Companies investing in their brand are leading an fmcg marketing reset.
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NewsAmazon Fresh advert banned for breaking HFSS junk food laws
Amazon is the latest grocery retailer to fall foul of the new HFSS advertising restrictions
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Comment & OpinionCould the meat industry be about to have its ‘tobacco moment’?
The campaign against eating meat is building and the industry needs to listen, says Mike Coppen-Gardner, founder and chief executive at WeAreSPQR
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NewsM&S’s Farm to Foodhall ad gets perfect score for effectiveness
System1 tests ads by for effectiveness by monitoring the second-by-second facial expressions of 150 adults
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Comment & OpinionWilkinson Sword’s ‘Blade Master’ bemuses Williams F1 duo
The bonkers Blade Master is put to good use by the Williams F1 team, of which Wilkinson Sword is a brand partner
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NewsIrn-Bru targets growth outside Scotland with World Cup campaign
AG Barr has launched a new advertising campaign to win fans in England and Wales over the World Cup summer
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Comment & OpinionBeing a big brand no longer guarantees a big retail moment
Retailers have more data, more power and more alternatives than ever – and brands that don’t adapt their planning will be left behind, says Lorna Hawtin, chief strategy officer at Zeal
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Comment & OpinionSeabrook spud encourages park football hero
A giant talking potato gives a park crisp-muncher his support in this amusing ad
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NewsLipton to expand ‘social hub’ global content and creator network following pilot
The hubs, which ‘operate as an extension of the brand’s in-house team’, have already been rolled out across France, Turkey, Belgium, Spain, the Netherlands and Poland
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Comment & OpinionPeta’s duellists play up veganism’s bedroom benefits
Peta’s latest pro-vegan campaign is targeted squarely at men – specifically the sort of man who equates meat-eating with masculinity
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NewsDunnhumby appoints new CEO
The new hire succeeds Josh Bottomley, who decided to step down after three years.
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NewsMorrisons boosts online operations, renews Clarkson’s Farm sponsorship
New vans are carrying a livery promoting the supermarket’s rapid delivery service Morrisons Now
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NewsRetail media tech firm collapses months after major Iceland Foods deal
Stratacache UK owes £12.9m to creditors
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News‘I like to Mowi Mowi’: Mowi looks to boost salmon sales in new campaign
Running nationally across TV, on-demand channels, radio and paid social advertising, ‘I like to Mowi Mowi’ will attempt to drive salmon sales at retailers including Tesco, Sainsbury’s, Asda and Ocado
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Comment & OpinionAnchor lover gets blissfully buttered amid canal chaos
A blissed-out butter lover ignores a canal boat disaster in this unsophisticated but effective ad
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NewsCo-op launches national digital screen advertising proposition
Co-op’s network of more than 1,000 digital advertising screens on the front of its stores makes it the fourth-largest digital screen estate in the UK
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Comment & OpinionBudweiser lets it rain in World Cup beer campaign
Apparently unable to play up its US roots, Bud has come up with an enjoyable if disjointed ad
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Comment & OpinionTesco ad finds monstrous way to give kids healthy food
A monster chases a grape-pinching lad into the car park. Fortunately, it’s friendly