All Cakes & biscuits articles
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NewsFrench biscuit brand Lu unveils ‘sophisticated’ redesign
Packs now feature a centralised brand logo and differentiated colour palettes
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NewsPremier Foods sales exceed £1bn thanks to ‘premiumisation’ trend
The Mr Kipling and Ambrosia maker posted headline revenue growth of 3.5% in the year to 29 March 2025
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NewsPosh biscuit supplier Bahlsen resurrects blue branding and adds NPD
The redesign was based on ‘extensive research into the needs of our consumers,’ said Bahlsen
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NewsMr Kipling adds duo of microwaveable brownie puddings
The NPD would attract new customers seeking ‘decadent dessert’ to the cake aisles, said Mr Kipling
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NewsValeo acquires Italian sweet bakery manufacturer Freddi Dolciaria
Sponge cake specialist Freddi Dolciaria is headquartered in Castiglione delle Stiviere
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NewsWhite Rabbit adds ‘first’ gluten-free biscotti and gnocchi
The biscotti is made using a traditional method and recipe, according to White Rabbit
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NewsMcVitie’s marks 100 years of Chocolate Digestives with ‘dazzling’ campaign
The push will include wholesale and in-store activations and projections on landmarks
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NewsParty Rings unveils first new biscuit shape in 42 years
The NPD features Party Rings’ ‘much-loved’ iced shortcake biscuit recipe, but in ‘fun, fish shapes’
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Range PreviewSainsbury’s Taste the Difference new launches for summer 2025
Sainsbury’s is manifesting summer, with new collection from tapas and mezze to slow-cooked BBQ - and new cocktails to wash it all down
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NewsGenius and Candy Kittens launch free-from rocky road into grocery
The treats contain mini versions of Candy Kittens’ Wild Strawberry sweets
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NewsNairn’s jumps on Biscoff trend with gluten-free caramelised biscuit
The NPD is made from wholegrain oats, with 35% less sugar than standard gluten-free biscuits, according to Nairn’s
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NewsCrave expands snacking offer with gluten-free and vegan pink wafer biscuit
Crave Pink Cheetah Wafers will land in 480 Sainsbury’s stores from 19 April
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NewsTrek adds low-sugar protein bars and Biscoff NPD as sales surge
The bars are naturally sweetened using chicory fibre and stevia leaf extract
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NewsGü adds trio of Cake Pots to chilled desserts lineup
The desserts combine sponge with crème, mousse and crunch for an ‘elevated’ experience
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Analysis & FeaturesLottie Shaw’s: the West Yorkshire baker with parkin at its heart
Farm Shop & Deli Product Awards judges this month handed the parkin a gold, declaring it “seriously good”
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NewsMr Kipling adds non-HFSS Lunchbox cake slices, containing real fruit
The innovations offered shoppers a ‘permissable treat’ for lunchtime, said Mr Kipling
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NewsSnacking Brits drive sales of cake, chocolates and pasties
Mr Kipling, Celebrations, Hula Hoops and Ginsters are among Britain’s fastest growers
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Promotional FeaturesWin in biscuits with twists on the classics
The UK biscuit market is competitive, but with evolving consumer tastes, there’s ample opportunity for brands to shine. Read how, by embracing innovation and quality, brands like Border Biscuits are driving growth with new flavours and convenient formats that cater to modern snacking habits.
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Range PreviewWhat’s new in Tesco’s Easter range 2025
Tesco is tapping into shifting Easter trends with a focus on free-from and premiumisation
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ProfilesEnglish Cheesecake Co’s Zsolt Enyedi on cars, Hungary and goulash
‘Knowledge is knowing a tomato is a fruit. Wisdom is knowing not to put it in a fruit salad’