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All Cakes & biscuits articles
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NewsBiscoff and Walker’s Shortbread eyeing biscuit spread NPD
Both brands have registered trademarks with the IPO
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NewsValeo continues sweets sweep with pandoro inventor acquisition
Sweets and snacks giant Valeo has continued its sweep of the Italian baked goods market with the acquisition of Melegatti, its seventh acquisition in the sector in 10 years
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NewsMcVitie’s brings Club into confectionery aisle with Layers Orange
The NPD is exclusive to Spar for three weeks
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NewsHill Biscuits adds first savoury biscuits in 170-year history
Hill has added cream crackers under its new Simply Savoury range
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NewsMcVitie’s expands Hobnobs lineup with Oaty Cookies duo
There was a ‘clear gap in the cookies market for a differentiated eating experience,’ said McVitie’s
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Range PreviewBuns, tarts, cheesecake and gelato: Tesco summer desserts 2025
Tesco is leaning into trending flavours like pistachio, cinnamon and limoncello, and global influences from Italy and the US
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NewsMcVitie’s unveils Pink Digestives amid centenary celebrations
The biscuits are topped with a pink, raspberry and cream-flavoured coating
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NewsFinsbury Food Group launches Nadiya Hussain cake range into Tesco
The range includes slices, loaf cakes and a celebration show-stopper
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NewsNew York Bakery unveils sub rolls and cookies in major NPD push
The launches will be supported by New York Bakery’s biggest marketing campaign in five years
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NewsBio&Me relaunches flapjack oat bars with new look and recipes
Bio&Me initially expanded into flapjacks last April
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NewsMcVitie’s Jaffa Cakes taps ‘swicy’ trend with Hot Honey flavour
Owner Pladis has looked to the hot honey craze for its latest flavour inspiration
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Range PreviewM&S launches 100 new or refreshed food lines for summer
The Shred N’ Share Dine In deals serve four and consist of a main to share and four extras for £20
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ProfilesMy food & drink job: Amy Day, senior brand manager, Mr Kipling
‘When you say to someone you work for Mr Kipling they will almost always tell you their favourite Mr Kipling cake!’
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NewsFox’s Burton’s reaps rewards of merger to boost profits
Fox’s Biscuits and Burton’s Biscuits merged in early 2022 after both being acquired by Ferrero
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NewsFrench biscuit brand Lu unveils ‘sophisticated’ redesign
Packs now feature a centralised brand logo and differentiated colour palettes
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NewsPremier Foods sales exceed £1bn thanks to ‘premiumisation’ trend
The Mr Kipling and Ambrosia maker posted headline revenue growth of 3.5% in the year to 29 March 2025
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NewsPosh biscuit supplier Bahlsen resurrects blue branding and adds NPD
The redesign was based on ‘extensive research into the needs of our consumers,’ said Bahlsen
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NewsMr Kipling adds duo of microwaveable brownie puddings
The NPD would attract new customers seeking ‘decadent dessert’ to the cake aisles, said Mr Kipling
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NewsValeo acquires Italian sweet bakery manufacturer Freddi Dolciaria
Sponge cake specialist Freddi Dolciaria is headquartered in Castiglione delle Stiviere
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NewsWhite Rabbit adds ‘first’ gluten-free biscotti and gnocchi
The biscotti is made using a traditional method and recipe, according to White Rabbit