Coca-Cola news and analysis
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NewsCosta Coffee and McVitie’s team up for co-branded Jaffa Cake iced coffee RTD
Costa Coffee relaunched its RTD range last summer after sales slid by a quarter in 2024
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Category ReportDairy braces for sugar tax as most fizzy drinks duck new limit
You might have a sense of déjà vu right now. Soft drinks brands are mulling a similar dilemma to 2018: change their recipes or pay more sugar tax
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Category ReportNostalgia and fruit mix flavours drive drinks NPD
Life tastes good. Same great taste. Just for the taste of it. Taste the thunder… Soft drinks ad slogans have long centred on the ‘T’ word
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Category ReportRetailers reset soft drinks aisles
Soft drinks fixtures are undergoing something of a reset as retailers adapt to the huge changes that are transforming the category
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NewsCoca-Cola lifts earnings forecast after beating first quarter estimates
Revenues rose 10% organically to $12.5bn, ahead of the expected 7.1% increase forecast by analysts
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NewsCoca-Cola Europacific Partners reaffirms guidance after bumper Q1
An early Easter and six extra days in the quarter propelled revenues up 9.4% when adjusted for currency exchange, with volumes beating expectations to rise 8.5% in the quarter to 3 April 2026
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ProfilesCoca-Cola’s Elaine Maher on Forest Gump, The Verve and occasion-led buying
‘Building alcohol ready-to-drinks inside a big company has been a ride and watching it take off is the most satisfying part’
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Promotional FeaturesThe beautiful game: how to win at sports partnerships 2.0
With the FIFA World Cup, Commonwealth Games and Wimbledon all landing this summer, the opportunity to capitalise on major sporting moments is huge. Discover how the smartest brands are building 360-degree partnerships – and what retailers can do to make the most of them in-store.
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NewsFull-scale reuse model coming ‘within a year’ in new Packaging Pact
The successor to the Plastics Pact, which launched in 2018, aims to revolutionise the way consumers interact with packaging
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WebinarsDelivering DRS in 2027: Navigating the risks and rewards for c-stores
Retailers have just 18 months to prepare for the UK’s Deposit Return Scheme – and the clock is ticking. Join industry experts to learn from Ireland’s DRS rollout as they tackle the practical challenges facing c-stores, from choosing the right reverse vending machine to turning DRS into a customer loyalty opportunity.
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NewsCoca‑Cola Zero Sugar Zero Caffeine relaunched in ‘sophisticated’ black can
To support the relaunch, CCEP has partnered with the upcoming 007 First Light video game for an on-pack promotion
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NewsCCEP in leadership shuffle as Stephen Moorhouse promoted
An Vermeulen takes the reins as GM having spent 25 years with CCEP in a number of leadership roles
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NewsBacardí & Coca-Cola extend partnership with spiced rum RTD
The NPD will be supported by an on‑pack promotion
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WebinarsFuture of soft drinks: Unlocking the next decade of growth
With volumes under pressure, how do retailers and suppliers turn soft drinks innovation into lasting growth? Our panel of experts from Tesco, Coca‑Cola Europacific Partners GB, Kantar and the British Soft Drinks Association reveal all.
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NewsCoca-Cola Europacific Partners launches €1bn share buyback after robust growth
Coca-Cola Europacific Partners has reported ‘another strong year’ in 2025 with robust top and bottom-line growth
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Analysis & FeaturesHow co-branding became grocery’s ultimate marketing strategy
Once reserved for occasional promotions, co-branding has become a core strategy for grocery brands seeking to refresh mature categories
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NewsCoca-Cola misses sales forecasts on muted US, Asia demand
Sales in the three months to 31 December climbed 5% organically to $11.8bn
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NewsCoca-Cola HBC boasts strong growth for fifth year in a row
The group singled out its energy portfolio as a standout performer in the year as volumes shot up 28.3%
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NewsCoca-Cola launches cherry flavour inspired by ‘nostalgic soda floats’
More than half of the cola segment’s growth last year came from cherry-flavoured colas
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NewsExchange for Change unveiled as new name of deposit return scheme
Drinks bosses and retailers who are spearheading the scheme hope the new trading name will become synonymous with the scheme