All Functional food articles
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NewsPowerade eyes ‘Plus’ functional line extension
It is unclear which added functional benefits Powerade would seek to add under a ‘Powerade Plus’ line extension
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NewsApplied Nutrition to open Knowsley distribution centre and HQ
The centre will support accelerating demand for Applied Nutrition’s products
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NewsPoppi ditches prebiotic claim for UK soda launch
Poppi’s sodas contain 3g of fibre per can, well below the 12g specified in the specific authorised claim on the GB Nutrition and Health Claims Register
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NewsHunter & Gather appoints director of functional nutrition
The new hire will support Hunter & Gather’s nutritional strategy across NPD and community engagement
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Comment & OpinionFibre is in vogue, but testing for it is notoriously tricky
As we attempt to get more fibre into diets, and growing numbers of fibre-related claims start to appear on-pack, it is likely the scientific testing for fibre will become a focus, says Anthony Warner, development chef at New Food Innovation
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NewsGut health soda brand Poppi to make UK debut
The sodas are low in sugar and calories, made with real fruit juice and contain added prebiotics
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Category ReportThe new demon drink? Trends in juices & smoothies 2026
Fruit juice makers are mad as hell about the proposed new nutrient profiling model, which would classify their products as HFSS
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NewsDanone sales grow as consumers focus on nutrition
Danone’s sales grew ahead of expectations in 2025, up 4.5% as consumers turned to high-protein and functional dairy products for nutrition
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NewsBeet It beats sales watermark on back of wellness boom
Beet it had now grown sales by 58% in the space of two years, the James White Drinks-owned brand said
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NewsRed Bull adds Cherry Sakura flavour under Spring Edition sub-range
Spring Edition Cherry Sakura offers ‘floral and fruity notes’
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Analysis & FeaturesCan food brands crack the longevity market?
Scientific breakthroughs mean brands have a real opportunity to create products designed to delay the ageing process
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Comment & OpinionVeganuary used to feel unstoppable. What happened?
Veganuary is quieter because the category has matured, says Toni Ehrnreich of Bol Foods. Plant-based is now part of everyday life
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ProfilesTrip CEO Olivia Ferdi on family, calm and the Oscars
‘Consumers are looking for more than just a drink; they’re looking for a mood’
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Comment & OpinionFibre fix: why retail’s GLP‑1 obsession misses the real picture
In focusing on products designed for GLP-1 users, there’s a danger we overlook a much bigger, more fundamental issue: we all need to eat more fibre, says Jon Walsh, founder and CEO of Bio&Me
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NewsCo-op commercial director departs for soft drinks challenger Hip Pop
The new hire is also a director at UK deposit management organisation Exchange for Change
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NewsTenzing adds Natural Energy+ to tap growing functional demand
Natural Energy+ had been ‘created to meet growing consumer demand for targeted, functional benefits’, Tenzing said
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Range PreviewSainsbury’s targets protein and appetite control with new own-label ranges
Sainsbury’s looks to ride the GLP-1 NPD wave with its latest push into high-protein and portion-controlled meals
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NewsHoly in £10m push to shake up UK soft drinks category
The brand will this year set up a dedicated UK-based operations team in London
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Comment & OpinionFmcg needs to catch up as consumers go gaga for gut health
The UK digestive health supplements market generated a revenue of $466.4m in 2024 and is expected to reach $846.3m by 2033
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NewsTesco backs functional challengers Dirtea and Mission in hot beverages shake-up
The retailer has listed three of Dirtea’s ‘Super Blends’ and three of Mission’s performance teas in 250 of its stores