All Functional food articles
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NewsPerfectTed adds Pistachio Matcha powder as category grip tightens
PerfectTed continues to dominate the fast-growing matcha category in both retail and foodservice
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ProfilesMy food & drink job: Will Havercroft, brand & national account manager, Bio&Me
‘When you care about the impact your brand has, that passion really shines through in your work’
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Comment & OpinionWhat a trip soft drinks brand Trip is on, tapping the mindfulness zeitgeist
Trip is reaping the reward through insight, slick marketing and supply chain execution and strong celebrity backing
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Comment & OpinionWill GLP-1 drugs change wellness the same way they’ve changed grocery?
Holland & Barrett predicts 2026 will bring ‘a significant trend towards comprehensive wellness packages’
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ProfilesMy food & drink job: Katie Edmunds, director of US sales, Trip
‘As the four of us worked together around the kitchen table, my role naturally flexed to the business’s needs’
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Events & AwardsThe Grocer’s New Product & Packaging Awards 2025: Juices & smoothies
Our judges praised the Vadasz Kimchi Shot’s sustainability credentials and ‘punchy flavour’, with many saying they wouldn’t hesitate to add it to their own shopping basket
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NewsFix8 extends beyond kombucha with water kefir trio
Ambient cans and chilled bottles in Peach & Mango, Raspberry Lemonade and Grapefruit & Elderflower are to hit Waitrose stores later this month
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WhitepapersEmerging trends in UK food and drink 2026
Health, value and innovation are reshaping the food and drink landscape. Vypr’s latest report explores how evolving shopper priorities - from clean labels to portion-aware snacking - are redefining what it means to eat well in 2025.
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NewsThree in four shoppers find functional drinks confusing, survey finds
Functional drinks growth is up 34% year on year, to £178m
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Promotional FeaturesWhy Gen Z is opting for naturally functional foods
Gen Z is redefining the way we eat – embracing naturally functional foods that deliver on health, taste and sustainability. Driven by wellness trends, clean labels and social media influence, this generation is turning away from ultra-processed options and reshaping the future of the food industry.
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NewsCBD brand Goodrays follows Trip into broader functional drinks
Cans in Zesty Lime & Kiwi and Wild Berry Mix have launched via DTC and in Waitrose and Morrisons
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NewsTrip extends into functional hydration with magnesium and electrolyte powder
The blend contains electrolytes from Himalayan pink salt and coconut water extract
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NewsPlenish and Moju add new juice shots as category competition heats up
The juice shots segment will be worth £115m in retail sales value by 2027, according to NIQ forecasts
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NewsHuel adds Lite ready-to-drink trio in response to ‘US-led’ health trends
It comes amid the rising use of weight-loss drugs in the UK
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NewsRed Bull slowdown continues despite field sales investment uplift
Revenue growth also slowed from last year but remained in double digits
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Category ReportHow functional can dairy get?
Today’s shoppers want enhanced benefits from their food and drink – and suppliers say dairy is perfectly positioned to take advantage
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NewsTaste the ‘number one’ concern for functional drinks shoppers
Over half of those surveyed said taste was “very important”, the highest of all decision factors surveyed
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NewsRed Bull unveils Fuji Apple & Ginger as latest winter edition
The flavour combination over-indexed positively with younger consumers, Red Bull said
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NewsTreatt sells up in £160m private equity takeover
Treatt has come under immense pressure from investors this year after twice downgrading its profit guidance
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Promotional VideosWhat’s driving the rapid growth of energy drinks
Energy drinks are no longer a niche segement, they’re driving growth across soft drinks. Watch this video to discover how innovation and shifting shopper habits are reshaping their role in-store.