All Functional food articles
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Analysis & FeaturesThe trends driving sales for the fastest-growing brands
Alantra’s Fast 50 ranking has revealed which private companies are growing fastest despite the challenges of a cost of living crisis
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NewsFunctional fungi innovator Dirtea tops Fast 50 list of food & drink brands
Functional fungi supplement brand Dirtea has topped a list of the UK’s fastest-growing food and drink brands, pipping 2024’s winner Trip to the top spot
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Comment & OpinionMove over, protein – fibre is the next big frontier in food
Shoppers want to understand quickly whether a food is ‘good for your gut’ and fibre fits this shift perfectly, says Caroline Hughes, marketing director at Gosh Foods
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NewsVolvic enters functional water category with Vitamin+ range
The new range combines Volvic’s mineral water with added magnesium and B and C vitamins
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NewsMoju sales boom amid growing functional foods trend
Moju remains the category leader for juice shots, with market share of over 35%
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Comment & OpinionWhat the ASA vs Zoe row tells us about the blurred lines of health claims
Ingredients like inulin are not problematic because they exist, but because they are frequently used to disguise the underlying quality of a product, says Amir Mousavi, founder of consultancy Good Food Studio
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NewsPerfectTed extends RTD Matcha Latte range with Blueberry and Original flavours
The new duo has landed in Whole Foods Market
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NewsShades by Niko confectionery brand tops 2026 NIQ Million Club cohort
Shades is backed by Candy Kittens co-founders’ investment fund Tuckshop London
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Category ReportCan beer put the ‘fun’ in functional?
Traditionally, beer is made with just four ingredients: water, malted barley (or other grains), hops and yeast
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NewsUnnu strikes distribution deal with Applied Nutrition
Unnu will distribute the brand’s product range across convenience, forecourt and foodservice
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NewsMission closes six-figure raise to back rapid growth
The business plans to put the latest funding into scaling customer acquisition and expanding product development, including growing its range of functional powdered superblend drinks, including recently launched Matcha Superblend and Sleep Superblend
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NewsLiving Things lands investment from European spring water supplier Spadel Group
Neither party disclosed the amount invested by Spadel Group, or the size of its ticket
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Category ReportRaising the bar: trends in snack bars 2026
Snack bars are pushing boundaries in ingredients and capitalising on demand for functionality. Who’s at the top of the pile?
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NewsPukka brews up new blends to tap functional drinks trend
The duo would ‘meet fast‑rising consumer needs’, according to Pukka Herbs supplier Lipton Teas & Infusions UK & Ireland
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NewsWindmill Organics adds non-HFSS protein puffs and kombucha
‘Protein and functional drinks remain two of the most dynamic areas in grocery,’ said Windmill Organics
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NewsBoost founder Simon Gray launches budget-friendly functional soft drink
Cans in Apple & Elderflower, Black Cherry and Mango & Passionfruit will roll out from 30 March
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NewsFunctional soft drinks outshone low & no-alcohol in Dry January, data shows
Across cola, flavoured carbonates, lemonade, sports and energy, functional variants grew by 28.5% to £11.3m in January,
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NewsPlenish rolls out ingredient-led rebrand and ‘biggest ever’ campaign
It comes with Plenish having outpaced broader category growth in juice shots
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Guide ToThe Grocer Guide To Petcare
The UK petcare category has returned to growth in 2025 with a 1% increase, driven by premiumisation as shoppers prioritise quality nutrition and natural ingredients despite economic pressures.
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NewsPowerade eyes ‘Plus’ functional line extension
It is unclear which added functional benefits Powerade would seek to add under a ‘Powerade Plus’ line extension