All Gen Z articles
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Comment & OpinionIs the ‘disruptive’ Punishment Juice too edgy for M&S?
M&S is obviously confident Punishment Juice’s negative-sounding name won’t hamper sales
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NewsAldi unveils festival nail art featuring Nordpak and baked beans
The supermarket has partnered with nail artist and Instagram creator Sophie Parkinson to create a collection of intricate 3D manicures showcasing miniature versions of Aldi favourites
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WhitepapersGeneration Flex: How Gen Z shoppers are redefining the grocery aisle
Generation Flex is rewriting the rules of the grocery aisle. From flexitarian habits to viral food trends, this 13- to 28-year-old cohort blends values with indulgence, reshaping how and why they shop, one basket at a time.
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Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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WhitepapersGenerational wealth: targeting over-55s
Despite holding the majority of the UK’s wealth and driving FMCG spend, over-55s are still overlooked by many brands. Vypr’s new report reveals how data-led design, messaging, and innovation can unlock deeper loyalty with this powerful and under-served audience.
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Comment & OpinionShades, Sheeran and MrBeast: the post-Prime celebrity NPD landscape
Recent NPD launches backed by the likes of Ed Sheeran, Niko Omiliana and MrBeast will look upon Prime’s rise and fall as a cautionary tale
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NewsWall’s adds trio of takeaway-inspired pastry slices
The new slices would ‘resonate with a younger, trend-driven generation,’ said Wall’s
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NewsEd Sheeran teams up with Ember to launch Xtra Tingly Biltong
The NPD is made with lean cuts of beef, marinated in Tingly Ted’s Xtra Tingly Sauce
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NewsJack Link’s teams up with MrBeast to launch meat snacking range
The range will include beef jerky, biltong and beef bars
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NewsJimmy’s Iced Coffee launches limited-edition Donut flavour
The launch will be backed by PoS and a nationwide sampling campaign
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Category ReportGut instinct: trends in soft drinks 2025
Soft drinks carrying gut health claims are turning heads among investors and winning space in stores. So, who’s cashing in most?
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Category ReportHas pop lost its cool? Trends in soft drinks 2025
Hip, young shoppers are turning their backs on traditional sodas in favour of trendy soft drinks sold on health cues and naturalness
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Category ReportHow snacks are going viral
As HFSS brands face an advertising crackdown, some are trying to emulate TikTok sensation Takis. So, what does it take to go viral?
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NewsEd Sheeran launches ‘hottest sauce yet’ through Tingly Ted’s brand
The NPD was ‘not for the faint-hearted’, Tingly Ted’s warned
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NewsCheetos relaunches in the UK to boost appeal to Gen Z shoppers
US snack brand Cheetos is to be relaunched and is looking to capture the attention of Gen Z
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Comment & OpinionSocial media influencers can bridge the cultural gap for fmcg
Unlike traditional media, creators foster two-way conversations with their communities, says Sam Coleman, SVP and executive director at The Fifth
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NewsReese’s adds chocolate dipped peanuts to tap Gen Z snacking trends
‘We’re offering a fun way for consumers to enjoy the sweet and salty flavours they love,’ said Reese’s
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NewsCity snapshot: Gen Z drives bump in consumer confidence
Brits are feeling more optimistic about their personal finances and therefore expect to spend more over the next three months. Also, Cranswick raises revenue targets
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InterviewsKris Boger on his mission to grow sales on TikTok
Kris Boger believes Lidl’s ‘insanely popular’ foray on to the TikTok Shop will be replicated far and wide. He’s here to help brands achieve lift-off
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Comment & OpinionWill bright blue Takis sell in a nation worried about UPF?
Takis’ latest NPD contains palm fat, maltodextrin and the controversial colouring Brilliant Blue FCF