All Gen Z articles
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NewsDrink Tank conference to explore trends shaping the drinks industry landscape
Drink Tank will bring together buyers, operators, retailers, wholesalers and suppliers from across the UK’s drinks industry
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Comment & OpinionFrom TikTok to takeaway: why KFC and Doritos are loading up the bag
KFC and Doritos are taking the viral social media ‘bring your own bag’ trend from TikTok to 27 European markets
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Promotional FeaturesHow one cider business boosted online sales by 21%
Westons was barely making a dent in online sales. Nine months later it was selling a case of cider every two minutes on Black Friday. Here’s how the cider maker cracked e-commerce.
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Comment & OpinionPackaging is the media budget brands forgot they had
With an under-16s ad ban starting to take shape, the desire brands used to buy on a social media feed now has to be earned on shelf, says Equator’s Howard Wright
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NewsSkïp innovates beyond CBD with magnesium drinks range for Gen Z
Each 250ml can contains 188mg magnesium as well as vitamins B6 and D
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NewsCo-op extends Live Nation UK festival sponsorship deal
The extension means Co-op will continue as the official supermarket sponsor of Download Festival, Latitude Festival, Reading & Leeds Festivals and Creamfields Festival until 2031
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NewsBoomers overtake Gen Z as ‘generation of moderation’, IWSR survey shows
The drinking rate among Gen Z legal drinking age consumers across 15 key markets has stabilised at 74%, up from 66% three years ago
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NewsChaiiwala launches customisable Red Bull mocktail range
The range centres on Chaiiwala’s existing mocktails in Mango Mojito, Watermelon Spritz, Tahitian Lime, and Blueberry
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Analysis & Features10 charts explaining Brits’ plans for Christmas snacks
We’ve been talking turkey with a panel of 1,000 shoppers to find out how Brits’ eating habits change at Christmas
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Category ReportConfectionery trends 2026: Why sweets are getting a better-for-you rebrand
How are confectioners responding to HFSS rules? And which trends are driving change in sweets?
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NewsMentos makes jelly sweets debut with Experimentos mix and match bag
The launch was aimed at Gen Z consumers, who Mentos describes as the ‘most experimental confectionery consumers in the market’
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Comment & Opinion‘Non-alcoholic’ is the wrong way to sell one of drink’s biggest growth categories
Non-alcoholic sells the category short – it’s time to retire the term, says Steve Pearce, managing director at Love
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NewsNorthern Monk founder warns craft beer against chasing fruit lager fad
Fruit lager has outperformed craft in the past year, but Northern Monk is not ‘actively pursuing’ the trend
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NewsKFC unveils biggest boneless menu expansion with Tenders & Dips range
The range pairs KFC’s Original Recipe Chicken Tenders with nine new dipping sauces
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NewsStella Artois and Bud Light add fruity brews for summer
Sales of fruit lager are up by over 20% year-on-year amid a flurry of new launches and growing retailer focus
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Comment & OpinionWhy friction is becoming a selling point for brands
As consumers seek out difficulty for its own sake, smart brands are seeing it as an opportunity, says Tom Gray, global chief strategy officer at Imagination
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Guide ToThe Grocer Guide To Beer & Cider
Gen Z binge drinking rates triple despite moderation trend, as retailers balance premium growth with mainstream core ranges
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Comment & OpinionGen Z drinking habits: what the hedonism revival means for grocery ranging
New data shows Gen Z is drinking more as it hits its 20s – but the rules of indulgence have changed, says Ed Hayes, chief strategy officer at Bloom
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Category ReportSuppliers target Gen Z with squeezy bottles
Young shoppers are squeezing and spritzing their oils from a host of alternative formats
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NewsAlt-format wine should ‘focus less on sustainability’ says Canned Wine Group CEO
Ben Franks said that while sustainability was a consideration for some shoppers, there were more for whom taste was a bigger barrier to adopting the can format.