All Industry Insight articles
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Comment & OpinionEditor’s picks: price caps, politics and retail resets
This week’s issue features extensive coverage of the fallout to political suggestions of price caps, plus a big interview with the chief of UK Packaging PRO, and Focus Ons own label and butter – and much more
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Comment & OpinionPeta’s duellists play up veganism’s bedroom benefits
Peta’s latest pro-vegan campaign is targeted squarely at men – specifically the sort of man who equates meat-eating with masculinity
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Comment & OpinionYouTuber Sandro Ford’s boozy diary is fun… and worrying
‘What I drink in a day’ documents the YouTuber’s punishing itinerary of alcohol consumption in various locations
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Comment & OpinionIs your organisation telling you the truth?
When bad news is unavoidable, how you hear it matters as much as how you share it, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionIf you think it’s hard to establish a brand, try establishing a category!
There’s another cost in setting up a brand in a new category: educating buyers and consumers, says Ellie Webb of Caleño Drinks
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Comment & OpinionAnchor lover gets blissfully buttered amid canal chaos
A blissed-out butter lover ignores a canal boat disaster in this unsophisticated but effective ad
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Comment & OpinionNobu: restaurateur documentary puts commerce over cuisine
This largely uncritical film is as interested in brand building as food – to the point it starts to resemble a corporate video shown to new Nobu employees
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Comment & OpinionBudweiser lets it rain in World Cup beer campaign
Apparently unable to play up its US roots, Bud has come up with an enjoyable if disjointed ad
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Comment & OpinionAI slop YouTube accounts take unwatchable aim at UK grocery
Clickbait headlines and hysterical tone, most of these unconvincing accounts’ views come from bots
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Comment & OpinionThe ‘working while ill’ badge of honour and how to end it
Workplaces should embrace the army method of ‘restricted duties’ for ill people who are more likely to make mistakes, says Darren A Smith of Making Business Matter
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Comment & OpinionTesco ad finds monstrous way to give kids healthy food
A monster chases a grape-pinching lad into the car park. Fortunately, it’s friendly
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Comment & OpinionZoe’s gut health ‘documentary’ is unchallenging viewing
Three people overhaul their diet with the help of Zoe’s app - and top team. No prizes for guessing the outcome
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Comment & OpinionDon’t let the data do your thinking for your business
Most companies trust their data implicitly, but without the right people questioning it that can be the problem, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionHealth food has a misogyny problem – here’s how we fix it
Health food has spent decades marketing guilt to women and performance to men, but a more informed consumer is forcing a rethink, says Paul Blackburn, founder of Studio Blackburn
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Comment & OpinionSneaky snapper facilitates Amstel’s creepy friendship project
‘Shot Without Permission’ is ‘a photographic project’ designed to show ‘real friendship can’t be faked’
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Comment & OpinionThis Is a Gardening Show: funny, fascinating insights into growing
Galifianakis doesn’t claim any great gardening expertise, but says: ‘I honestly think, for human beings and for the world itself, the only future is agrarian’
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Comment & OpinionSimpler Recycling is a business opportunity, not a burden
Offices, factories, hospitality venues and retailers have had to rethink how waste flows through their operations
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Comment & OpinionRobert Pattinson debates taste in 1664 campaign
Oscar-winning director Brady Corbet directs and actor Robert Pattinson, who plays three Parisian neighbours convinced they have great taste
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Comment & OpinionYouTuber skewers similar SKUs in video series
The number of variants of essentially the exact same product proves completely bamboozling for YouTuber Peter_Draws
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Comment & OpinionThe trust economy: why ‘prove it’ is the new ‘believe us’
The brands that will win shelf space are those willing to show their working, says Pauline Cox, director of functional nutrition at Hunter & Gather