All Industry Insight articles
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Comment & OpinionNestlé and Unilever are kickstarting a tough new strategic era
Fmcg CEOs are learning to better pick their battles and prioritise finite resources, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & OpinionKenco performs a positivity turnaround in Parkrun push
It’s bold for Kenco’s new ad to adopt the resentful mutter of the night owl, sneering at the “chirpy dispositions” of the runners we see warming up
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Category ReportSink or swim? Trends in oils 2025
Brits have scratched olive oil off their shopping lists and switched to cheaper cooking oils as prices have hit record highs. Now they’re levelling off, how can retailers and suppliers tempt shoppers back?
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Comment & OpinionWho Gives a Crap short film showcases inspiring charity work
The film tells the story of Antonate Akinyi Ondewe, whose childhood experience led her to become a sanitation worker with Fresh Life
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Comment & OpinionHave we reached a turning point in online profitability?
Retailers are under pressure to make online work harder, says Michaela Jay, insight manager at IGD
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Category ReportWhy rice is on a roll: trends in rice, noodles & pulses 2025
Sales of rice & pulses are booming, as is the hype on TikTok about them being the ultimate low-cost carb. But is price the only factor?
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Comment & OpinionWhat the M&S cyberattack tells us about modern crisis comms
In an era where engagement, not accuracy, determines reach, crisis comms cannot be confined to corporate statements and press releases, says Scott Sadeghian-Tehrani, media strategy director at 26PMX
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Comment & OpinionDisruption clocks are ticking. Food system resilience is crucial
Food system resilience requires us to be prepared for disruption which can be caused by a growing list of risks, says Alan Hayes, strategic advisor at Future Strategy
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Comment & OpinionLessons from a startup founder: you won’t ‘get rich quick’
Everyone sees the big-name deals, the vanity (revenue) numbers, the ‘freedom’ of being your own boss. but you shouldn’t just chase the shiny things, says Joe Woolf, founder of Tasty Mates and head of retail at HomeCooks
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Comment & OpinionThe power of ‘magic numbers’ in supplier storytelling
‘Magic numbers’ is the idea that one or two numbers are more persuasive in a story than many numbers, says Jeremy Garlick, partner at Insight Traction
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NewsRascals unveils giant music box in London as part of summer push
The Rascals Music Box appeared as teal-wrapped mystery box on the South Bank
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Comment & OpinionBartender Mads Mikkelsen shows love for Campari
Mads Mikkelsen adds a twist of menace to the ‘too good to share’ concept
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Comment & OpinionHow to avoid hiring errors and get the right person for your brand
Imagine your ideal hire, ask questions and keep tabs on great people, says Ellie Webb of Caleño Drinks
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Promotional VideosHow retailers and brands can reignite the yoghurt category
With sales of children’s yoghurts lagging and dietary deficiencies growing, how can brands and retailers work together to address misconceptions and help consumers fall back in love with kids’ yoghurts?
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Comment & OpinionSolo Coffee finds gruesome way to explain coffee concept
A group of women chuckle over the ‘I like my men how I like my coffee’ concept - then things go wrong
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Comment & OpinionJoe Swash investigates ‘British tapas’ in inane Meal Deals: Behind the Bargain
Channel 4’s meal deal documentary is packed with unsurprising stats and tedious TikTokers
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Category ReportBest in show… but for how long? Trends in organic 2025
As organic food & drink sales grow well ahead of the wider market, calls are mounting for greater retail and government support
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WhitepapersWhat leading FMCG brands know that others don’t
Discover how top FMCG brands are using real-time insights to outpace the competition and fuel smarter, faster growth.
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Comment & OpinionCarlsberg targets specific supporters with Liverpool FC can campaign
Carlsberg is celebrating Liverpool’s title… from 2005
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Comment & OpinionBête Noire: Black Mirror reflects product development hell
Those who work in product development might recognise many elements in Bête Noire’s portrayal, but hopefully not all of them