All Marketing articles
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Comment & OpinionWant to be customer-driven? Stop relying on data alone
Data can mislead as easily as it informs, real insight comes from watching and listening to consumers as people, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionOld Spice sniffs victory with last-gasp football spot
Old Spice’s football ad might have landed better had a certain semi-final result been different
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InterviewsHow Alex Whitehouse revived Premier Foods
Whitehouse is the man who took Premier Foods from the debt-stricken doldrums to the forward-thinking, innovative brand leadership of today
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NewsIceland Foods claims ‘astonishing’ legal spat with FA over ‘England’ rebrand
Lawyers for the football association have demanded that Iceland remove England branding from its stores and social media, in a move Iceland has labelled as ‘absurd’
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NewsCo-op extends Live Nation UK festival sponsorship deal
The extension means Co-op will continue as the official supermarket sponsor of Download Festival, Latitude Festival, Reading & Leeds Festivals and Creamfields Festival until 2031
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NewsKeto Hana overhauls granola and snack packaging in growth push
The makeover is intended to put Keto Hana’s key points of difference front and centre: ingredient transparency, no added sugar and low net carbs
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NewsTesco Clubcard glitch makes personalised offers more expensive than shelf price
Tesco told The Grocer that it offered thousands of Your Clubcard Prices deals every week, and such issues were very rare
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NewsMPs demand FSA-led crackdown on HFSS loopholes
Ministers should close ‘glaring loopholes’ in the new junk food advertising ban, which MPs said allow junk food brands to continue advertising unchecked
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NewsLoyd Grossman moves beyond jars with pasta sauce and rice kits
Loyd Grossman is targeting time-poor home cooks with a range of pasta sauce and rice kits designed to replicate restaurant-style cooking at home
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Comment & OpinionTurning today’s bean boom into long-term category growth
The consumer demand for beans is already there – the question is how will industry respond, asks Ben Freedman, campaign lead for Bang In Some Beans at the Food Foundation
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Comment & OpinionInstagram hype won't save a product that tastes bad
Food has become a status symbol, but hype without substance won’t earn a second purchase, says Anastasia Katie Terzeon, managing partner at St Luke’s
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Promotional FeaturesHow an FMCG giant gained 40% growth through e-commerce
What happens when a well-established FMCG company harnesses cutting-edge e-commerce? Find out how the right strategy, including practical tools and targeted promos, can spark double-digit growth.
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NewsWaitrose rolls out co-branded Heineken and Coca-Cola bays for World Cup
The move comes amid a broader shift in how retailers are thinking about, ranging and merchandising drinks in store
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Comment & OpinionWhat the latest ASA HFSS rulings mean for brands
What do a winking yellow M&M and an almond croissant have in common? Both have helped shape the ASA’s emerging approach to HFSS advertising rules, says Katrina Anderson, partner at Mills & Reeve
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Feature SynopsisFocus On Plant-Based Meat Alternatives: 22 August
Sales of plant-based meat alternatives are sluggish as shoppers’ concerns over UPFs sharpen
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Comment & OpinionBelvoir Farm boots out the suit in ‘obsessed’ spot
A besuited bod’s ‘elderflower flavouring’ suggestion goes down like a lead balloon on Belvoir Farm
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InterviewsMagnum UK boss on the ice cream giant becoming an €8bn ‘small company’
The Magnum Ice Cream Company is charged with driving growth in what its UK&I GM calls an ‘enormous, cool, fun, expandable market’
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News‘Hardest Geezer’ Russ Cook named Bulldog Skincare head of endurance
As Bulldog’s head of endurance, Cook will document the reality of preparing for the Ironman Leeds challenge
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Analysis & Features‘Hovis is the hero’: CEO Sarah Arrowsmith outlines merger plan
CEO Sarah Arrowsmith on how the newly-dubbed Hovis Bakeries plans to take on market leader Warburtons
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Analysis & Features10 charts explaining Brits’ plans for Christmas snacks
We’ve been talking turkey with a panel of 1,000 shoppers to find out how Brits’ eating habits change at Christmas