All Marketing articles
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NewsMargaritas drive 200% off-trade sales surge for tequila cocktails
Tequila cocktails now account for over 11% of all value sales across the premix category in grocery
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NewsTerry’s brings back White Chocolate Orange for Christmas 2026
Terry’s treat will roll into retailers this month
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NewsExperts call for dairy and meat ad bans to tackle climate emergency
Prime minister Andy Burnham has been urged to give councils greater devolved powers to tackle climate change, alongside obesity
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Comment & OpinionThe value lever your competitors can’t copy
Culturally relevant brands are valued nearly three times higher than those that aren’t and grocery has barely started competing on it, says Jed Hallam, founder of CultureLab
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NewsNicola Coughlan voices Kerrygold’s largest ever campaign
The ‘Make It Gold with Kerrygold’ campaign will run from mid-August to October and support the masterbrand, growing its range of butters, spreads and recently launched cream cheese
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ProfilesMy food & drink job: Sarah Haworth, brand manager, Mondelez
‘It’s not always about the role or category, but about what skills you’ve learnt and how you apply them throughout your career’
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Feature SynopsisFocus On Scotland: 10 October
A series of government interventions are under way in Scotland. So what impact will they have?
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Analysis & FeaturesProtein mania: are shoppers getting too much of a good thing?
Protein claims have escaped the gym. With everything from porridge to puddings promising to help shoppers stave off hunger and build muscle, is the trend stopping Brits getting the nutrients they actually need?
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Comment & OpinionTomorrow’s luxury booze is already in the barrel
Discounting should be the last resort for premium alcohol brands, unless they want to damage long-term equity, says Simon Massey, founder of Neverland
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Promotional FeaturesHow one cider business boosted online sales by 21%
Westons was barely making a dent in online sales. Nine months later it was selling a case of cider every two minutes on Black Friday. Here’s how the cider maker cracked e-commerce.
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NewsM&S calls for fibre labelling rules to allow ‘everyday language’
The retailer has told the health secretary it wants to say ‘improves gut health’ instead of ‘faecal bulk’ or ‘intestinal transit time’
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Comment & OpinionWhen is a JBP not a JBP?
Joint business planning has become an adverserial spreadsheet exercise that is costing both sides real growth, says Andrew Rayner, founder of Hairetic Anti-Dandruff Haircare
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Comment & OpinionCarlsberg eyes perfection with ice cream campaign
The brand has brought back its famous ‘If Carlsberg did…’ slogan for a late summer push
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InterviewsHamza Hussain: the UK’s youngest supermarket MD
Abu Bakr’s Hamza Hussain is the 23-year-old supermarket MD with plans to take on the big four and create the ‘Asian Asda’
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NewsAldi offers grants up to £3,000 to sports clubs in England and Wales
The discounter is extending a scheme that has already awarded more than £500,000 to over 650 grassroots sports clubs in Scotland over 10 years
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Analysis & FeaturesHow supermarket openings are becoming ‘brand moments’
Grocery store openings used to be a quiet affair. Today, supermarkets and convenience retailers alike are using them as an opportunity to create theatre and bring together local communities
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Comment & OpinionThe Turmeric Co ASA ruling illustrates the tightrope health brands must walk
The ruling feels harsh, but reflects strict marketing rules governing the advertising of food supplements
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WhitepapersHow GLP-1 drugs are reshaping the grocery basket
By 2030, one in three grocery checkouts will come from a GLP-1 household. And they’re not just eating less. They’re switching brands, buying smaller packs and reshaping the entire basket. Based on research with 9,417 UK consumers, we reveal what it means for your category.
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NewsPepto-Bismol sales quadruple following ‘diarrhoea’ TV advert
Pack sales of the gastrointestinal relief brand soared by 301.1% to 2.8 million
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NewsThe Turmeric Co censured over republished third-party health claims
The brand accepted it was in breach of the CAP Code and said it had removed all testimonials of that referred to health conditions from its website