All Marketing articles
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Comment & Opinion
Culture first: why Dubai chocolate is winning on social media
The Dubai chocolate trend has a culture-first momentum that modern brands should harness, says Christina Miller, chief social executive at VML EMEA
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News
Aldi celebrates 35th UK birthday by giving 35 shoppers £35 vouchers
Aldi’s birthday giveaway of £35 vouchers makes for a total prize pot of £1,225
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News
OceanSaver censured by ASA over environmental claims
The watchdog investigated four matters raised by Ecover and its parent company, People Against Dirty Holdings
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Profiles
My food & drink job: George Holt, senior marketing manager, Sides
’Gain as much hands-on experience as possible. Whether through internships, part-time jobs, or even volunteering, real-world experience will give you much-needed insights’
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Comment & Opinion
Pranks, accessories and NPD: grocery makes April fools of us
From accessories that pair perfectly with brands to spoof announcements and the inevitable slew of out-there NPD, there’s no shortage of ingenuity to admire
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News
Co-op launches retail media tool that target shoppers based on ‘convenience missions’
‘Co-op Compass’ offers brands the ability to target Co-op customers based on their recent purchases
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News
Doritos relaunches Dippers chips and adds Zesty Lime variant
Doritos has also launched a new platform featuring recipes to make Doritos-based dishes at home
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News
Ocado renames sourdough loaf after complaint from Real Bread Campaign
The Real Bread Campaign said it was contacted by a micro-baker in February, who claimed the marketing of Ocado’s loaf was not lawful
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Comment & Opinion
Charles Leclerc welcomes Lewis Hamilton to Ferrari with Peroni gift
The apparently co-habiting Ferrari team-mates bond over a beer in a fancy Italian villa
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Comment & Opinion
‘April Fool’ fails: the fake death marketing stunt must die
It’s a trope as old as time - everyone knows it and nobody cares. Here’s why the fake death marketing stunt needs to die
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News
Asda marketing director David Hills jets off after just 18 months
Hills joined Asda from Aldi in September 2023 and has been at the forefront of its turnaround efforts
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News
Ginsters teams up with Heinz to launch Beanz & Cheese Slice
The NPD is claimed to contain ‘the perfect ratio of Beanz, cheese and pastry in every bite’
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News
Cheetos relaunches in the UK to boost appeal to Gen Z shoppers
US snack brand Cheetos is to be relaunched and is looking to capture the attention of Gen Z
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News
Dr Dre and Snoop Dogg bring ‘ultra-premium’ gin brand to the UK
The spirit is described as ‘clean, light’ and ‘supremely drinkable’
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News
Coca-Cola revives ‘Share a Coke’ campaign with digital personalisation
Shoppers who can’t find their own name in store will be able to personalise a can online
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News
Lidl rolling out own-label Dubai Style Chocolate to stores
Discounter says launch ”highlights how Lidl GB stays ahead of product trends”
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Comment & Opinion
Social media influencers can bridge the cultural gap for fmcg
Unlike traditional media, creators foster two-way conversations with their communities, says Sam Coleman, SVP and executive director at The Fifth
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News
Brooklyn Brewery launches five ‘bold’ new beers into Tesco
The refreshed range would give beer drinkers ‘more choice than ever’, said Brooklyn Brewery
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News
Carlsberg Britvic launches 1664 Bière 0.0% into grocery
The launch will be backed by a ’multimillion-pound’ campaign from April
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News
Lynx unveils new look for Africa deodorant after ‘discontinued’ stunt
On Friday, Lynx posted an Instagram image captioned “Rest in Africa”