All Marketing articles
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NewsThis launches western music video to mark Steak launch
The campaign is designed to mark the launch of its Fillet Steak and follows ‘Flint Flatiron’, a traditional cowboy
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Comment & OpinionAnchor lover gets blissfully buttered amid canal chaos
A blissed-out butter lover ignores a canal boat disaster in this unsophisticated but effective ad
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InterviewsHugh Fearnley-Whittingstall on fibre’s heroes and villains
Hugh Fearnley-Whittingstall’s new cookbook wants to teach shoppers how to maximise their fibre intake – without the pushy fare peddled by influencers
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Analysis & FeaturesGetting personal: the next frontier for supermarket loyalty schemes
AI is turning supermarket loyalty schemes from a ‘blunt instrument’ into a one-to-one marketing tool. But can retailers get the balance right?
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NewsCo-op launches national digital screen advertising proposition
Co-op’s network of more than 1,000 digital advertising screens on the front of its stores makes it the fourth-largest digital screen estate in the UK
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NewsCactus Jack’s hit by Portman Group ruling for appealing to under-18s
The ruling follows a complaint by a member of the public, said to be concerned about the ‘cactus cartoon character and sweet flavours’ of Cactus Jack’s
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NewsAHDB ads rapped by ASA over carbon emissions claims
The standards agency said that claims made in two of the levy board’s ads breached rules over misleading advertising, substantiation and environmental claims
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Category ReportUPF concerns contribute to sourdough boom
Sourdough remains the hottest area of growth in bread and bakery
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Category ReportRetailer health targets inspire innovation boom
Buyers are revaluating the bakery aisles, inspiring a wave of health-focused NPD
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Category ReportWhite bread still holds lion’s share of overall category
Sales of what Worldpanel terms ‘traditional ambient bread’ stood at £1.8bn last year – nearly a third of the entire bread and baked goods market
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NewsRock Face looks to boost growth with new content & brand head
The new hire brings more than 15 years’ experience, including a career as an executive producer across TV, live and digital
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ProfilesMy food & drink job: Maresa Ronan, assistant brand manager, Blanco Niño
’Take the time to really build relationships with people you meet along the way’
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VideosWhy protein has a long and healthy future
Will protein-rich products continue to surge as competition in the health-focused UK market ramps up?
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NewsAldi pokes fun at Lidl’s loyalty changes with cucumber giveaway
Aldi leapt on the fact that a free cucumber costs 100 points by giving away cucumbers at a store on Friday and posting the video on Instagram
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NewsBiotiful Gut Health launches summer kefir campaign
The campaign is designed to encourage consumers to switch to the brand by positioning it as a ‘simple everyday choice’
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Comment & OpinionNever underestimate Amazon, even in grocery
Far from giving up on grocery, with the distraction and demands of physical Amazon Fresh retail stores behind it, the online giant appears revitalised
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Comment & OpinionBudweiser lets it rain in World Cup beer campaign
Apparently unable to play up its US roots, Bud has come up with an enjoyable if disjointed ad
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NewsTesco leads the field as Grocer Gold Awards 2026 shortlist announced
The shortlist for the Grocer Gold Awards 2026 has been announced, with Tesco leading the field with seven nominations
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Analysis & FeaturesThe rise of the non-traditional Christmas
As younger consumers rewrite the rules of festive eating, the brands and retailers that embrace flexibility over tradition are best placed to win
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InterviewsApps, loyalty and customers: Louise Weise on Lidl’s winning way
As Lidl revamps its loyalty scheme, chief customer officer Louise Weise explains why getting the basics right is key to the discounter’s stellar growth