All Marketing articles
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RankingsProvenance pivots to proving product claims to AI shopping agents
‘We help brands show proof of what they’re claiming – whether that’s genuinely vegan, clinically proven, or sustainably made – in a way both people and AI can read and trust’
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NewsIceland Foods to ramp up in-store activations in latest retail media push
Iceland wants to increase opportunities for ‘active selling’ in its stores, whereby salespeople from an external company are able to market face-to-face with customers
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RankingsM&S marketing titan Sharry Cramond confirmed for Retail Week x The Grocer LIVE 2026
Cramond was promoted to lead the retailer’s masterbrand marketing in June, as well as leading marketing efforts across fashion, home, beauty and international
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News‘Smart Food, Smart Choice’: British Lion’s new £1.5m campaign launching in 2026
The Smart Food, Smart Choice campaign will reinforce the reputation of British Lion eggs as ‘versatile, affordable, and highly nutritious with the world’s highest food safety standards’
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NewsNestlé Purina eyes Bakers revamp amid sales declines
It has applied to register a new-look Bakers logo with the IPO
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NewsAB InBev pens deal with International Cricket Council
It comes with AB InBev also in talks to become UEFA’s official beer partner
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NewsPukka Herbs to launch ‘multimillion-pound’ push for 2026
The campaign will kick off on Boxing Day and run throughout 2026
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Comment & OpinionMaybelline’s movie stars enact festive romance with a twist
Maybelline has hired the stars of Hot Frosty… but one of them’s concealing something
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ProfilesMy food & drink job: Leah Smith, marketing manager, Sunny & Luna
‘When there are only two of you on the team it pays to be a jack of all trades’
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Promotional VideosHow PepsiCo is crunching its way through the competition
Savoury snack sales are soaring as flavour innovation and event tie-ins bump growth 1.3%. Get the latest trends direct from the experts taking snacking to a brand-new stage.
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Comment & OpinionWhy Guinness picked London for its new Open Gate Brewery
Guinness’ £73m Open Gate Brewery throws open its doors in Covent Garden today. But why has arguably Ireland’s most famous export picked London for its latest brand home?
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NewsSupermarket Christmas ads: consumer awareness falling each year
The number of Brits who recall having seen, heard or read advertising for supermarket brands when prompted during the festive period, has dropped each year since 2022, exclusive Kantar data shows
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Comment & OpinionWot, no OOH? Why the HFSS ad ban doesn’t go far enough
In anticipation of the ban, some food brands have spent on reformulating their products. But some have simply shifted marketing spend to billboards
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Comment & OpinionWhat challenges and opportunities do farm shops face in 2026?
Emma Mosey, chair of the Farm Retail Association, looks at what the coming year could mean for farm shops and other independent food and drink retailers
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NewsCarlsberg hails 2019 restage for recent sales surge
Carlsberg tweaked the recipe of Danish Pilsner further in the UK in 2023
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Comment & OpinionWhy the outcry over BrewDog’s ‘commercial suicide’ ad is a storm in a teacup
The latest scandal in which BrewDog finds itself embroiled feels entirely manufactured
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WhitepapersHow LHF regulation is rewriting food marketing
Britain’s food marketing is entering a new era – with consumers already thinking beyond the latest high-fat, salt and sugar (HFSS)/less healthy food (LHF) advertising rules. To understand how expectations, regulation and brand responsibility are shifting, Dentsu conducted a nationally representative study of 1,020 UK adults ...
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Comment & OpinionDon’t let TikTok Shop be the turkey of your Christmas strategy
TikTok Shop demonstrates that discovery commerce demand is now large enough to shape holiday grocery outcomes, says Eva Liu, social commerce director at Samy
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Comment & OpinionEndless delays, moving goalposts: HFSS policy farce deepens
Having presided over this farcical mismanagement of the HFSS advertising restrictions, the government looks set to cause more chaos
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Comment & OpinionMcDonald’s Grinch lacks festive menace
The fast food version is truer to the original story than Asda’s attempt: it’s set in Whoville and the green guy has, initially at least, a bit of authentic malevolence about him