All Marketing articles
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Comment & OpinionFoster’s gets visual with funny, descriptive campaign
Aussie signifiers and sense of humour intact, the ad also cannily suggests Foster’s is an uncomplicated beverage with a short ingredients list
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NewsAbra-ca-Debora overhauls pancake recipes to tackle category decline
Its chilled ready-made pancake range is now HFSS-compliant
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Comment & OpinionWhy are we still using 20-year-old rules to decide which foods are unhealthy?
Burgers and crisps widely seen as unhealthy are still passing the government’s ad and promotion rules because the test they’re judged against is more than 20 years out of date, says Katharine Jenner, executive director at Obesity Health Alliance
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NewsWorldpanel expands shopper panel to improve channel coverage for brands
Enhanced panel adds 25,000 consumers who will scan or upload their receipts
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NewsJust Eat ditches celeb superstars and jingle for new brand platform ‘to last for 30 years’
The new brand platform – ’Stay Just Where You Are’ – is “built around a simple, highly relatable human truth”
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Comment & OpinionFibre health claim regulation is bizarre and shoppers suffer for it
Many dubious calcium-fortified products can make legal gut health claims while a mixed wholegrain bread cannot, says Anthony Warner, development chef at New Food Innovation
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Comment & OpinionHow to master the art of storytelling and get your brand heard
Getting heard takes more than robust analysis, good slides and professional presentation, says Jeremy Garlick, partner at Insight Traction
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NewsASA bans Nutrition Geeks ‘bottom illustration’ creatine advert
The ad featured a before-and-after style illustration of a bottom that ‘appeared more shapely’ in the ‘after’ image, the ASA said.
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Comment & OpinionHigh-protein Doritos: has functional food finally gone too far?
Do consumers actually want functional benefits in their snacks? Or should bags of crisps be left alone?
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NewsEasyGroup launches marketplace ‘set to rival Amazon’
The online marketplace has launched across 21 European countries, including the UK, today.
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NewsParfetts to rebrand to Go Local Wholesale as it targets £1bn in sales
The change brings the wholesaler under the same name as its Go Local symbol estate
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NewsJJ Foodservice gains 300 customers through TikTok Shop pilot
The shop currently offers more than 30 best-selling products with no minimum spend
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NewsThe Curators passes 10,000 distribution points after Asda win
The brand won Asda’s Merchant’s Den programme in May, landing a nationwide listing for its Protein Crisps
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Comment & OpinionOat Cult’s porridge orgy is amusing and disturbing
Oat Cult remains deeply distinctive in a category usually dominated by messaging about health, satiety and warmth
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Comment & OpinionRetail media’s next growth area is brands that don’t even sell in store
As retail media investment keeps climbing, the real growth lies with non-endemic advertisers if retailers and brands can get relevance right, says Deni Petrova, VP of commerce at WPP Media
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Comment & OpinionWhen salt becomes a statement worth paying for
Basic categories like salt and butter are being bought as identity signals, not staples, but most packaging is still briefed for the shelf, not what it says about the shopper, says Sarah Knox, senior strategist at Lewis Moberly
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NewsTeapigs owner Tata taps THG Ingenuity to grow direct-to-consumer channel
The partnership would result in a ‘seamless, premium online shopping experience for consumers’ THG Ingenuity said
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ProfilesMy food & drink job: Emily Elcock, social media manager, Tiptree
‘You don’t have to take the traditional route if it doesn’t feel right for you. Real-life experience, energy and enthusiasm can go a long way’
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NewsASA flags ‘widespread breaches’ in mushroom supplement ads
The ASA’s latest Pulse Report has identified ‘widespread likely breaches’ of advertising rules in mushroom supplement marketing
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NewsUnitas launches first own-label confectionery range under Local Living
The Local Living confectionery range spans Fizzy Mix, Giant Fizzy Strawbs, Mini Pencils, Tangy Mix, Sour Snakes and Party Mix