All Marketing articles
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Comment & OpinionNestlé and Unilever are kickstarting a tough new strategic era
Fmcg CEOs are learning to better pick their battles and prioritise finite resources, says Warren Ackerman, head of European consumer staples research at Barclays
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Comment & OpinionKenco performs a positivity turnaround in Parkrun push
It’s bold for Kenco’s new ad to adopt the resentful mutter of the night owl, sneering at the “chirpy dispositions” of the runners we see warming up
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NewsImpulse launches first major ad campaign in over a decade
The campaign is fronted by Manchester United and England midfielder Ella Toone
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Category ReportWhy rice is on a roll: trends in rice, noodles & pulses 2025
Sales of rice & pulses are booming, as is the hype on TikTok about them being the ultimate low-cost carb. But is price the only factor?
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NewsPernod Ricard backs Absolut Vodka with ‘six-figure’ multichannel campaign
The campaign’s hero film is directed by music video director Henry Scholfield
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Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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NewsPartnership to reveal sales impact of out-of-home sampling campaigns
The Sense and Crisp collaboration ‘directly links out-of-home sampling campaigns to verified sales performance across the UK’s five biggest grocery retailers’
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Comment & OpinionWhat the M&S cyberattack tells us about modern crisis comms
In an era where engagement, not accuracy, determines reach, crisis comms cannot be confined to corporate statements and press releases, says Scott Sadeghian-Tehrani, media strategy director at 26PMX
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NewsDentsu adds eye-tracking insights to retail media planning tools
The move marks ‘a pivotal shift in how brands engage with consumers’ Dentsu said
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Comment & OpinionHealth kicks, advertising laws and the fresh food revolution
A year and two days into the job, Tesco’s group customer director Becky Brock revealed how on arrival she saw a huge opportunity for the UK’s biggest supermarket
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NewsPernod Ricard to make ‘choiceful’ UK marketing bets after wine arm sale
With spirits in decline, not all of Pernod Ricard UK’s brands will receive an uptick in investment
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WhitepapersGenerational wealth: Targeting over-55s
Despite holding the majority of the UK’s wealth and driving FMCG spend, over-55s are still overlooked by many brands. Vypr’s new report reveals how data-led design, messaging, and innovation can unlock deeper loyalty with this powerful and under-served audience.
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NewsCoconut Collab launches summer ‘Convert to Coconut’ campaign
The Convert to Coconut campaign sets out to drive awareness and convert new shoppers by celebrating all things coconut and focusing on its taste credentials
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NewsRascals unveils giant music box in London as part of summer push
The Rascals Music Box appeared as teal-wrapped mystery box on the South Bank
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Comment & OpinionBartender Mads Mikkelsen shows love for Campari
Mads Mikkelsen adds a twist of menace to the ‘too good to share’ concept
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NewsAir Up rapped over sweary ad that ‘trivialised recreational drug use’
The ASA concluded the ad was irresponsible and likely to cause serious and widespread offence
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NewsHalf of parents fear they’re failing kids on nutrition, new research finds
The findings showed ‘how difficult parents find navigating their kids’ nutrition’, said the brand, which last year warned children were being fed too many snacks and not enough dairy
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NewsTims Dairy rebrands as Tims and unveils new yoghurt lines
The rebrand is accompanied by a new consumer-focused marketing message and campaign encouraging people to ‘Discover Delicious’
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NewsTurkey: call for generic marketing push to mark 500th year in the UK
The owner of Kelly Turkeys wants to encourage sales growth outside the festive peak
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NewsWhy Zoe should be happy to live and die by the UPF sword
Zoe has bristled at the ASA’s ruling over its ad – but it has also pushed the ‘UPFs = bad’ message to its customer base