All Marketing articles
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Comment & OpinionWhy the language of ‘doing good’ must start with people
Consumers are not rejecting sustainability – they are demanding that it connect to lived experience, says Tessa Clarke, Olio CEO
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Comment & OpinionCarling Black Label: Can posh new lager help revive ailing beer brand?
Carling Black Label has gone posh, as the brand looks to make up ground lost to continental rivals
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Comment & OpinionYour Voice: EPR, sustainability and AI voice assistants
At present, it is difficult to conclude that the business impact of EPR has been properly understood by Defra or PackUK
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NewsAldi sourdough loaf sparks complaint to Trading Standards
The Real Bread Campaign has lodged a complaint with Trading Standards over Aldi’s Specially Selected Signature Bake Dark Rye Sourdough loaf
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Analysis & FeaturesWhy independent retailers should not miss The UK Food & Drink Shows
A preview of some of the panels, presentations and workshops visitors can attend at The UK Food & Drink Shows in April
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NewsAlbert Bartlett partners with Kate Hardcastle to boost potatoes
The brand has announced an ongoing partnership with the celebrity consumer champion to help the public both eat and budget better, with the help of the potato
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Comment & OpinionTony’s Chocolonely wrestler helps it balance ethics and taste messaging
The brand wisely balances ethics and taste in its TV debut
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Comment & OpinionTrusted Advertising: treatise explores marketing’s future
Matt Bourn and James Best explore how brands should adapt to the age of the influencer and, even more topically, how they should be using artificial intelligence
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NewsPepsiCo rebrands Sunbites to champion fibre content
The snacks have been renamed ‘S.U.N’ for ‘simple uplifting nutrition’
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Comment & OpinionIs UHT finally shrugging off its ‘poor man’s milk’ image?
UK consumers are waking up to the host of benefits UHT offers and realising it doesn’t have to mean a compromise on taste, says Niko Vuorenmaa, CEO at Oddlygood Group
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NewsAsda appoints new marketing boss from B&Q
The new hire will join Asda from B&Q in June, to replace former marketing chief Adam Zavalis, who left the supermarket last year.
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NewsM&S hires Ovo’s Alex Doorey as corporate affairs director
Doorey was energy supplier Ovo’s VP of corporate affairs, brand and marketing, and before that held senior roles in communications at Virgin Media O2, eBay and Sainsbury’s
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Comment & OpinionFantasy food hook-ups: grocery’s ultimate Valentine’s Day duos
Strap yourself in for The Grocer’s ultimate fantasy food collaborations – the kind that could be genius, could be awful, but would definitely get people talking
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Analysis & FeaturesHow co-branding became grocery’s ultimate marketing strategy
Once reserved for occasional promotions, co-branding has become a core strategy for grocery brands seeking to refresh mature categories
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Analysis & FeaturesCan food brands crack the longevity market?
Scientific breakthroughs mean brands have a real opportunity to create products designed to delay the ageing process
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NewsM&S’s ‘Only 4 Ingredients’ loaf becomes ‘Only 6 Ingredients’
The Real Bread Campaign complained to Trading Standards last year about a “numerical mismatch” in labelling claims on bread products in M&S’s Only… Ingredients range
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NewsValentine’s Day spend to rise 12% to £1.6bn as AI shapes gift inspiration
Some 42% of adults will celebrate Valentine’s Day on Saturday, with over three-quarters planning to dine at home with their partner, according to research by shopper marketing agency Savvy
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NewsNewly merged co-op society launches retail media network
OurCoop was formed in January through the merger of Central Co-op, Midcounties Co-operative and Chelmsford Star
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Promotional FeaturesHow can UK businesses survive the consumer spending shift?
UK consumers are reaching their spending limits after years of cuts. Recent research from AlixPartners reveals that, while fewer plan to reduce spending in 2026, this reflects exhaustion rather than recovery. Only groceries show positive spending intent, as households maintain already-reduced levels.
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Comment & OpinionFeedback: ASA and eco claims, HFSS rules and mackerel prices
This week’s letters page reveals the tightrope brands walk between clear claims, credible health regulation and responsible sourcing