Archive of all Müller articles
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Category ReportFit for the mainstream: Dairymen dairy drinks trends 2024
The protein market has broadened beyond the gym crowd, with dairy brands keen to capitalise on the ‘trade-up opportunity’
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Analysis & FeaturesWho holds the power in UK dairy?
UK dairy has become ‘more polarised towards the bigger players’ over the past five years. Here’s a look at the 15 biggest and how they’ve risen to the top
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Category ReportThe coffee fan’s choice: Dairymen milk category report 2024
Coffee lovers are getting into a froth about making the perfect latte at home. Brands are responding with barista milks aplenty
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Analysis & FeaturesHow the dairy category is getting fit for the future
Dairy is shaping up for success with a series of major strategic deals, buoyed by slowing inflation and stabilising costs
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NewsM&S and Müller take action following dairy cow abuse footage
The footage from animal rights activist Joey Carbstrong revealed workers secretly hitting, kicking and swearing at cows at two farms
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NewsMüller Yogurt & Desserts launches collaboration with Myprotein
The new Müller x Myprotein range has been designed to tap into potential growth in the market by meeting a surge in demand
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NewsBritvic and Müller launch exclusive products through Iceland’s new incubator
Both were among the companies to pitch innovation ideas as part of Iceland’s newly launched accelerator Brands on Ice
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NewsMüller ditches Barista Milk variant following sluggish sales
The milk was launched a year ago in response to calls to ’make it easier to make delicious frothy coffees at home’
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NewsMüller partners with NaviLens to increase accessibility
The move to include a high-contrast colour code from NaviLens on product packaging is the latest in the dairy company’s brand and packaging refresh
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NewsMüller Light relaunches with new formulation and supporting campaign
The product has been reformulated to include added vitamin B4 and Vitamin D, and a thicker texture
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NewsFreshways dismantles ‘farm shop on wheels’ in value push
An analysis of its current range reveals Milk & More has moved away from its previous positioning in a bid to keep prices competitive
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NewsMüller snaps up Yew Tree Dairy in pivot towards dairy ingredients
The deal would allow Müller to grow its export business, the dairy giant said
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NewsMüller launches new wave of Declan Rice campaign
The seven-figure campaign begins on 3 June and will build on the previous Müller Rice campaign, launched in November 2022
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NewsTrewithen Dairy launches barista dairy milk
The new product was created in partnership with baristas and industry experts to formulate the milk to optimise micro-foaming
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Category ReportYoghurt trends 2024: Can adult pouches revive the category?
Yoghurt brands are banking on pouches to drive sales. But can the new format revive the category?
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NewsMüller Yogurt & Desserts launches large Frijj cartons
Shoppers will be able to purchase 950ml cartons of Müller Frijj in fudge brownie and strawberry flavours
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Category ReportDairy drinks trends 2024: All aboard the kefir train
As volumes of flavoured milks lose steam, drinkable yoghurt is chugging ahead – and brands expect to pick up even more speed
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NewsRichard Williams appointed UK&I CEO of Müller Yogurt & Desserts
Williams has over 20 years of senior experience in marketing, commercial and general management
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ProfilesMy food & drink job: Maiya Patel, brand manager, Müller
‘If you enjoy a fast-paced, innovative and collaborative environment then the world of food and drink could be for you’
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NewsMüller takes Cadbury licence into milkshakes for first time
The dairy giant has launched two Cadbury Creamy Chocolate milkshakes into Sainsbury’s this week