Challenger rum brand Duppy Share is aiming to raise £1m with the launch of its first-ever crowdfunding campaign.
Funds will be used to help Duppy Share grow in global markets and support the launch of a new range of products, called Duppy House, designed to disrupt the house-pour rum segment.
The campaign is now open for pre-interest via Crowdcube and will go live later this month.
Since launching in 2015, Duppy Share had grown into “a market-leading independent rum brand” with a 25% share of the UK ‘premium rum’ category, the brand said.
Its rums are now listed in 4,500 stockists including UK supermarkets Waitrose and Morrisons, and sold in 33 international markets.
The brand also supplies premix cocktails created in partnership with brands such as Moth, Old Jamaica and Ting.
“We’ve spent the last 10 years building Duppy Share into the UK’s leading independent premium rum brand – but we’re just getting started,” said Duppy Share co-founder and CEO Jack Orr-Ewing. “With the launch of Duppy House and our global push, we’re ready to take on the giants of the rum industry.
“This raise is about bringing our community along for the ride – giving people the chance not just to drink Duppy, but to own a part of the next great drinks success story.”
High-profile backers of Duppy Share include its co-founder and British rapper Kano, ex-footballer and TV presenter Ian Wright and TV chef Ainsley Harriott.
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