John West has appointed Neal Woods as the commercial director for its UK arm.
Woods has been part of John West and its parent company, Thai Union, for more than 12 years, holding a range of commercial and marketing roles.
Most recently, he spent three years as general manager at John West Ireland, where he also served as interim general manager for John West Netherlands.
In these roles, Woods helped the businesses to deliver strong results and reinforce the brand’s position as a leader in the ambient seafood category in Ireland and the Netherlands, the company said.
The MD for John West Foods, Mark Doherty, called the appointment a “huge win”.
“He knows our business and the wider seafood industry inside out, and his leadership will be pivotal as we drive our Strategy 2030 – strengthening our category leadership and growing market share,” said Doherty.
Speaking about his new position, Woods said: “I’m excited to rejoin the UK team and work closely with our trade partners.
“2026 will be a big year for innovation at John West as we expand our portfolio with more healthy, natural seafood options – helping consumers continue to Eat Strong. Go Strong.”
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