Lucky Saint has insisted its flagship alcohol-free lager is still brewed in Germany, after a social media video accused the supplier of “brewing up a lie” because some of its beer is made in the UK.
“We strongly object to the recent comments made, and it is factually incorrect that all of our beer is brewed in the UK,” a Lucky Saint spokesperson said. “We have always, and continue to, brew our lager in Bavaria, Germany. We still work with the same brewery in Bavaria where we brewed our very first bottle of lager back in 2018.”
The retort comes after beer writer David Jesudason posted a video online on Friday (18 July) accusing the brand of misleading consumers.
Jesudason claimed it was “kind of an open secret” that Lucky Saint – “despite having a Bavarian backstory” – had been brewed in Hartlepool “for a few years”.
In order to meet “growing demand for draught beer” some Lucky Saint Unfiltered Lager was brewed in the UK, the brand’s spokesman confirmed. Lucky Saint’s Hazy IPA and Lemon Lager were also brewed in the UK “as previously stated”.
“Regardless of where Lucky Saint is brewed, we always ensure the ingredients, brewing process and quality levels remain exactly the same,” they added.
Lucky Saint could be hiding the fact its beers were brewed in the UK because “the German countryside sounds more glamorous than the UK” or because it enabled the supplier to describe its 0.5% abv brews as alcohol-free, Jesudason postulated.
“Maybe you wrongly believe British brewing isn’t as good as German, but shouldn’t the people brewing the beer actually get some credit? Imagine brewing up a lie, because that’s what Lucky Saint is,” he concluded.
Although Jesudason did not name the brewery at which he believed Lucky Saint’s beers were produced, his video featured several clips of Camerons Brewery in Hartlepool.
When asked by The Grocer, Lucky Saint confirmed its UK-made beers were produced at Camerons.
Lucky Saint was founded in 2018 by Luke Boase and has gone on to become the UK’s biggest pure-play alcohol-free beer brand. Last year, its off-trade sales grew by £2.3m to £8.9m [NIQ 52 we 19 April 2025].
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