Sacla’ is to launch a quartet of just-add-water ambient pasta pots into grocery.
Creamy Pesto, Creamy Tomato, Fiery Chilli and Creamy Truffle (rsp: £2/80g) will hit Asda, Morrissons and Ocado, as well as the brand’s webstore, in late April.
Shoppers need simply add boiling water to the pots and wait five minutes before tucking in.
Made with natural ingredients, the pasta pots offered “Italian authenticity for younger shoppers who seek out convenience, great taste and exciting flavours”, said Sacla’.
“It’s exciting to be leveraging our pesto heritage into this new category, and appeal to the next generation of pasta-loving Italophiles,” said Sacla’ UK MD Clare Blampied.
“Our recipe lineup is fantastic, showcasing some of the best Italian flavours to help in premiumising the current on-shelf range.”
It comes after Sacla’ expanded its range with a trio of cooking sauces, inspired by authentic Italian dishes, in October.
The pasta pots join a raft of ambient ready meal launches to have hit supermarket shelves in recent weeks.
Mars Food & Nutrition, for instance, added 14 ambient ready meals spanning three new ranges, Ben’s Street Food, Dolmio Classics and Dolmio Feasts, in March.
The meals launched into Sainsbury’s, Morrisons and Iceland.
In the same month, Tilda and Batchelors each launched a trio of ambient meals into Sainsbury’s.
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