All New product development articles
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NewsWildfarmed launches first packaged sourdough to use 100% regen flour
Simply Sourdough is the first supermarket packaged sourdough made using 100% Wildfarmed regenerative flour
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Comment & OpinionBest in class: what sets the best fmcg suppliers apart?
Companies including Warburtons, Heineken and Unilever Homecare have topped the highly respected Advantage Buyer Survey
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NewsTilda debuts ready-to-heat pulses range to tap protein and fibre trends
Tilda’s ready-to-heat pulse range will launch exclusively in Sainsbury’s from July
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NewsHeinz taps viral recipe trend with Marry Me pasta sauce
The viral ‘Marry Me’ recipe trend has amassed more than 400 million views on TikTok
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NewsDelamere teams up with Swizzels to launch new flavoured milks range
Available in Premier, Londis, Budgens and Go Local from July, the new Delamere & Swizzels range features three flavours
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NewsTOTM rolls out compact tampons with CottonLock 360° safety tech
The new product features a patented safety veil made from 100% organic cotton
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NewsPimentae moves beyond tequila with mezcal margarita launch
The NPD has landed in selected Waitrose and Co-op stores
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Analysis & FeaturesAdvantage Survey: what do retailers really think of suppliers?
For the first time, the results of Advantage Group’s survey of retailers have been made public – and they make tough reading for many suppliers. Where are they falling down? And how can they improve?
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Comment & OpinionWhy being data-driven can be dangerous
Being data-driven only helps if the data – and the analysis behind it – is actually good, says Jeremy Garlick, partner at Insight Traction
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Comment & OpinionWhat does olive oil’s packaging say about the brand selling it?
The squeeze bottle has transformed the olive oil aisle but for brands serious about quality, the science should give them pause for thought, says Sarah Vachon, founder of Citizens of Soil
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NewsLost and Grounded Brewers teams up with Co-op for international lager series
The first release, which is in Co-op stores now, celebrates the US West Coast Pilsner style
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InterviewsNicholas Rodda’s big bet on the cottage cheese craze
Nicholas Rodda’s dairy brand is synonymous with clotted cream. Now it’s looking to reverse engineer into the on-trend cottage cheese market
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NewsErdinger adds Brauhaus Helles to tap UK demand for continental lager
The launch comes amid growing retailer focus on continental-style lagers
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NewsCheestrings taps World Cup with limited-edition football-themed packs
The Kinisla-owned brand said the move was designed to bring a ‘playful football twist to everyday snacking occasions’
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Comment & OpinionInside Rubies in the Rubble’s hot new sauces launch
After 12 years of building Rubies in the Rubble and many product launches along the way, CEO and founder Jenny Costa has learned successful innovation comes down to two essentials
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Feature SynopsisFocus On Breakfast & Brunch: 1 August
Retailers are giving their breakfast ranges a healthy revamp
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NewsQuaker adds Overnight Oats with chia seeds to lure young shoppers
Quaker’s overnight oats range has launched in Blueberry and Mocha Choc Chip flavours
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NewsThe Gym Kitchen launching new high-protein SKUs into Tesco
The High Protein Lean Pork Sausages hit Tesco shelves nationwide this week with the High Protein Chicken Nuggets to follow from 22 June
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NewsTilray Brands brings Hi*Ball energy drink to UK shoppers
Tilray said consumers were seeking ‘more than basic hydration from soft drinks’
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NewsBelvoir Farm moves into functional soft drinks with Happi launch
The drinks contain no sweeteners or artificial flavourings, instead featuring real fruit juice alongside functional ingredients





