All New product development articles
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NewsWhole Foods Market to triple its intake of UK challenger brands
It followed ‘strong demand’ earlier in the year, with more than 500 submissions to its seasonal Pitching Day in April
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NewsThe Jolly Hog’s unveils new Proper Posh Black Treacle Extra Thick Cut Bacon
Designed to bring restaurant-quality bacon ‘to the at-home brunch table’, the brand said the two-SKU range would cater to the growing appetite for premium, indulgent food at home
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Range PreviewCherry bakewell hot cross buns and vegan raspberry & dark chocolate eggs: Asda Easter 2026
Highlights from Asda’s Easter 2026 line-up include a pistachio & Himalayan salt white chocolate egg and a caramel, pretzel & honeycomb milk chocolate egg
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NewsWalkers trademark activity points to air fryer innovation
It has applied to register ‘Walkers Creations’ with the IPO
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NewsGlobal Brands steps up innovation pipeline with Asuki and Nottari liqueurs
Both Asuki and Nottari are available now via DTC
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Promotional FeaturesWhy UK retailers are turning to Northern Ireland for food innovation in 2026
From seaweed seasoning to carbon-tracked dairy, NI’s food sector is building a serious commercial case for UK retailers
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NewsDóttir Icelandic skyr launches into UK market with Waitrose listing
The product is made in Iceland using an original Icelandic skyr recipe traditionally passed from mother to ‘dóttir’ (daughter)
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NewsBacardí & Coca-Cola extend partnership with spiced rum RTD
The NPD will be supported by an on‑pack promotion
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NewsM&M’s adds Cookie Dough flavour to lure younger shoppers
The treats feature a ‘deliciously soft cookie-dough flavour centre’
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Range PreviewSticky toffee eggs and jelly-stuffed hot cross buns: Tesco Easter 2026
Viral dessert-inspired flavours dominate Tesco’s Easter 2026 lineup, with sticky toffee, caramelised biscuit and pistachio featuring across the range
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NewsInch’s confirms Reserve ‘premium’ apple cider launch
The Grocer broke the news of Inch’s Reserve’s forthcoming rollout earlier this year
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NewsPoppets undercuts Cadbury with 30% cheaper mini eggs
Poppeggs are solid milk chocolate mini eggs with colourful sugar shells
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NewsPowerade eyes ‘Plus’ functional line extension
It is unclear which added functional benefits Powerade would seek to add under a ‘Powerade Plus’ line extension
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NewsRio Mare expands portfolio with premium tuna fillets launch
The premium Italian brand said the tuna fillets were positioned to drive ‘premiumisation within the shelf-stable seafood category’
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Range PreviewBlonde chocolate croissants and cereal milk flapjack: Waitrose Easter 2026
Waitrose is banking on premium formats and trending flavours to drive sales for Easter 2026
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NewsAstonish unveils 11 homecare lines with ‘uplifting fragrances’
The launches comprise an advanced floor cleaner, a tropical-inspired collection of cleaning products and two seasonal disinfectant fragrances
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NewsDove continues NPD spree with Body + Mind Serum Body Wash lineup
The range comprises Jojoba Oil & Coconut Milk, Dragon Fruit & Primrose and French Lavender & Oat Milk
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NewsBirds Eye launches ‘crunchier’ reformulated fish fingers
Birds Eye said the reformulations strike a better balance ‘between crumb and succulent, flaky 100% white fish fillet’
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NewsKerrygold launches spreadable variant with olive oil
The latest addition to the Kerrygold range blends rich Irish grass-fed butter with olive oil, water and salt
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NewsRibena adds zero added sugar Summer Fruits NPD
The flavour joins a Ribena lineup that includes Blackcurrant, Strawberry and Pineapple & Passion Fruit





