The Jolly Hog has unveiled a new, upmarket range of extra thick cut bacon, designed to bring restaurant-quality bacon “to the at-home brunch table”.
The Bristol-based pork brand said its Proper Posh Black Treacle Bacon would cater to the growing appetite for premium, indulgent food at home.
Featuring a thick-cut back SKU (rsp: £4/200g) and a streaky bacon line (rsp: £4/180g) dry cured in The Jolly Hog’s signature black treacle, the new duo offered a fuller bite and bolder on-plate presence, The Jolly Hog added.
Its Extra Thick Cut Back Bacon goes on sale in Sainsbury’s from 18 March and in Tesco and Ocado from 23 March. Extra Thick Cut Streaky Bacon arrives in Waitrose and Ocado on 27 May.
“Bacon has always been a staple, but we felt it was time to give it the attention it deserves,” said Jolly Hog co-founder Olly Kohn. “Brunch has become a real weekend ritual for a lot of people, and if you’re building a great plate, the bacon should be the star – not hidden between slices of bread.
“That’s why the extra-thick cut of our Proper Posh range makes all the difference – it’s meatier, even more satisfying and feels like something you’d expect in a top-notch restaurant, but all from the comfort of your own home.”
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