Brakes is launching an Authentic Italian range of more than 200 products, all sourced exclusively from Italian producers and suppliers.
The range includes pasta, pizza flours and bases, sauces and tomatoes, olive oils and vinegars, cheeses and cured meats, antipasti and olives, and bakery and dessert options.
The foodservice wholesaler said the products, many with Protected Designation of Origin (PDO) or Protected Geographical Indication (PGI), had been “carefully reviewed to ensure reliable performance, flavour and consistency”.
“Italians are renowned for their passion for great food, and our new Authentic Italian range brings together the true flavours, colours, textures and stories of Italy,” said Brakes senior Authentic Italian sales specialist Thomas Pighi.
“Because every product is made in Italy using traditional recipes and regional ingredients, operators can tell an authentic story on their menus while delivering the quality, consistency and confidence that chefs rely on.”
It follows the launch of Brakes’ new Menu Match promotion in February, offering more than £100,000 worth of prizes to its Mybrakes rewards members.
The promotion allows rewards customers to ‘Peel and Play’ to win prizes that include instant cashback, electronics, and lifestyle items.
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