All Retail media articles
-
Comment & OpinionAre retail media sales teams just ‘gorillas with calculators’?
Just the mention of retail media to suppliers was met with eyerolls, frustrated sighs and sometimes colourful accounts of pressurised sales tactics
-
Analysis & FeaturesWhy retail media is facing a backlash
The retail media revolution is upon us – but some suppliers are feeling pressure to pay for it without enjoying measurable returns. Is a ‘win-win’ really achievable?
-
Promotional FeaturesUnderstanding the new shopper journey
Shoppers now hit almost 11 touchpoints before checkout. Here’s how grocers can turn that fragmentation into an advantage.
-
Comment & OpinionEditor’s picks: Energy drinks, Asda pricing & retail media
This week we examine Andy Burnham’s plans for food & drink, look at Asda’s evolution and see how the sector is feeling the heat from the recent weather
-
Promotional FeaturesHow an fmcg giant gained 40% growth through e-commerce
What happens when a well-established fmcg company harnesses cutting-edge e-commerce? Find out how the right strategy, including practical tools and targeted promos, can spark double-digit growth.
-
Promotional FeaturesReaping the rewards: how smart brands can leverage supermarket loyalty
Smart tech has turned simple loyalty programmes into sophisticated data-driven growth platforms. So how can brands successfully leverage them to get closer to customers?
-
NewsJLP launches ‘research online, purchase offline’ measurement after signing new retail media partner
The deal with tech player Kevel would ‘future-proof its retail media offer to brands’ JLP said.
-
Analysis & FeaturesHow will brands reach kids after the social media ban?
Soon the route to under-16s via social media will be closed. Food & drink brands will need to adapt – and return to the real world
-
Comment & OpinionWhy Asda chose Amazon to ‘transform’ its retail media game
Asda’s chief customer and digital officer tells The Grocer why the supermarket is partnering with Amazon to overhaul its retail media offer
-
Comment & OpinionBest in class: what sets the best fmcg suppliers apart?
Companies including Warburtons, Heineken and Unilever Homecare have topped the highly respected Advantage Buyer Survey
-
NewsAsda brings in Amazon to ‘transform’ retail media offer
Asda is the first UK retailer to deploy Amazon’s Retail Ad service
-
NewsTesco joins forces with Waitrose and B&Q for Dunnhumby-led retail media pilot
The retailers – as part of the newly formed ‘Dunnhumby network alliance’ – will launch the pilots in the coming weeks
-
NewsSainsbury’s and Nectar360’s Pollen delivering ‘strong’ early results for brands
Speaking with The Grocer, Nectar360 MD said the results show Pollen ‘absolutely delivers’ on its promise to make retail media ‘simpler, faster and more measurable’
-
Comment & OpinionAdvantage Survey shows supplier shortfalls but retail misses too
There will doubtless be great interest in the list of category and competency winners, but it’s the assessment of supplier capabilities in the broader sense that is of most value
-
Analysis & FeaturesAdvantage Survey: what do retailers really think of suppliers?
For the first time, the results of Advantage Group’s survey of retailers have been made public – and they make tough reading for many suppliers. Where are they falling down? And how can they improve?
-
WhitepapersThe future of retail isn’t online or offline. It’s both
The online versus in-store debate is over. UK consumers now move seamlessly between channels, with 80% discovering products online and 83% in-store, while one in five already use AI tools for product recommendations.
-
NewsMFG launches digital ad network across 1,200 forecourts
MFG said the move opened up ‘unprecedented access’ for brands to engage with millions of on-the-go consumers
-
Comment & OpinionMarketing Business Lunch: trends, threats and the big debate
Dan Holt opened The Grocer’s Marketing Business Lunch with a stark stat: 80% of brands in the UK could disappear and people would not care
-
Promotional FeaturesAI in grocery 2026: five trends driving real margin
The retailers accelerating in 2026 aren’t those with the biggest AI budgets, but those integrating the technology as a unified operating system across their business. Five trends are crystallising the divide between leaders and laggards.
-
Comment & OpinionBeing a big brand no longer guarantees a big retail moment
Retailers have more data, more power and more alternatives than ever – and brands that don’t adapt their planning will be left behind, says Lorna Hawtin, chief strategy officer at Zeal