All Shopper trends articles
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Analysis & FeaturesThe best product launches in every fmcg category for 2025
From pastry toasties to Palestinian lager and Dubai chocolate to deodorant, this is every category’s most significant product launch of 2025
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NewsOne in five UK households place online grocery orders
Data from Worldpanel by Numerator shared with The Grocer shows 20.6% of households placed online grocery orders in November, up from 19.0% in November 2024
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Category ReportElevating adult soft drinks: trends report 2025
Toasts were rarely made with healthy drinks – until now. Soft drinks brands are cashing in on Britain’s exodus from alcohol
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Comment & OpinionRetailers must navigate grocery’s trickiest Christmas trends
Financial pressures remain front of mind for many households across the UK, notes Luke Hand of Mail Metro Media
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NewsKellogg’s Crunchy Nut adds trendy Hot Honey cereal
The NPD is claimed to offer ‘the perfect blend of sweet and heat’
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WhitepapersHow LHF regulation is rewriting food marketing
Britain’s food marketing is entering a new era – with consumers already thinking beyond the latest high-fat, salt and sugar (HFSS)/less healthy food (LHF) advertising rules. To understand how expectations, regulation and brand responsibility are shifting, Dentsu conducted a nationally representative study of 1,020 UK adults ...
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WebinarsHealthy eating forecast: the biggest trends for 2026
We’re kicking off 2026 with healthy eating trends sourced from experts at Ocado, Mars, Pip & Nut and Vypr. Register now to find out what’s set to shape the year ahead.
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Comment & OpinionDon’t let TikTok Shop be the turkey of your Christmas strategy
TikTok Shop demonstrates that discovery commerce demand is now large enough to shape holiday grocery outcomes, says Eva Liu, social commerce director at Samy
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Comment & OpinionHow TikTok and Instagram are reshaping Christmas dinner
TikTok Shop and Instagram Shop have made festive experimentation easier than ever, says Emma Thompson, head of agency at Golley Slater
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Comment & OpinionWhat Prime and Pepsi AM tell us about the power of momentum
In a year when tens of thousands of new products launched but most failed to gain traction, the brands that grow are the ones that move. Kimberley Upton, head of effectiveness at Zeal, on why momentum will decide who wins in fmcg
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News‘Angel hair’ chocolate recalled over undeclared allergens
Distributor Dimark Limited has urged shoppers not to consume the product
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NewsFruit and mint flavours dominate vape sales
Fruit flavours have accounted for 30.4% of vape sales since June’s disposable vape ban, followed by fruit and mint fusion and mint flavours
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NewsWaitrose reports rise in bakery sales propelled by younger shoppers
Waitrose said it had attracted new customers to the category, including younger shoppers ‘looking for trend-led innovation in flavour and premium ingredients’
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WhitepapersDiscover the secrets to successful innovation
What can you learn from the world’s most innovative brands? Get the lowdown on how bolder thinking and smarter execution can take your business to the next level – including real-world insights you can action today.
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Events & AwardsIf supplements extend healthspan, what’s holding consumers back?
Data indicates a clear gap between interest in extending healthspan and uptake of supplements targeting this area
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Category ReportA wider world of cuisine: trends in world cuisine 2025
Brits have had enough chow mein and nachos. They prefer truly authentic regional dishes from the likes of Mexico, India, Korea
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Feature SynopsisFocus On Ready Meals: 10 January
Ready meal ranges are getting bigger, better and a whole lot pricier
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Analysis & FeaturesWhy is African food still awaiting its moment to shine?
African culture is making a big impact in the UK, so why isn’t African food? Brands predict we could be at the start of a curve that sees the likes of jollof rice, moi moi and akara make inroads on to British plates
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Promotional FeaturesWhy Gen Z is opting for naturally functional foods
Gen Z is redefining the way we eat – embracing naturally functional foods that deliver on health, taste and sustainability. Driven by wellness trends, clean labels and social media influence, this generation is turning away from ultra-processed options and reshaping the future of the food industry.
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Promotional FeaturesWhat can Disney teach retailers about loyalty
With 80% of shoppers visiting multiple supermarkets each month, discount-based rewards are failing. The solution is creating emotional connections that turn routine shopping trips into memorable family moments