All Shopper trends articles
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NewsMargaritas drive 200% off-trade sales surge for tequila cocktails
Tequila cocktails now account for over 11% of all value sales across the premix category in grocery
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Comment & OpinionRetailers are sleepwalking into the ‘Club Ozempic’ era
As 8.25 million Britons take or consider GLP-1 medications, retailers from Boots to Ocado are racing to work out what ‘Club Ozempic’ shoppers actually want, says Amy Stobie, co-founder and commercial director at AgencyUK
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Comment & OpinionThe value lever your competitors can’t copy
Culturally relevant brands are valued nearly three times higher than those that aren’t and grocery has barely started competing on it, says Jed Hallam, founder of CultureLab
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Category ReportWhy supplements brands are going gangbusters
What are the hot areas of growth in supplements? What is driving this shift in mindset? And what does it mean for OTC medicines and the wider healthcare arena?
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NewsFood the winner as heatwave thaws July retail sales
Food was the winner according to BRC’s July retail sales data, as shoppers cut back on their trips to the store amid continued record temperatures
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Guide ToThe Grocer Guide To Christmas
With the cost of eating out still high, shoppers are bringing the celebration home and reshaping the festive calendar. From grazing boards to a golden quarter that now begins in late summer, suppliers tell The Grocer how affordable indulgence, provenance and a sense of theatre will define Christmas 2026.
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NewsAsda launches £4 hot meal deal in latest food-to-go expansion
The 30-strong rotisserie offer had been designed to provide customers with a ‘convenient and affordable alternative when on the move’, Asda said
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Comment & OpinionConvenience food isn’t the problem. Bad convenience food is
Shoppers aren’t rejecting convenience, they’re rejecting convenience they don’t trust, says Bella Acland, founder of Soul Kitchen
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Analysis & FeaturesProtein mania: are shoppers getting too much of a good thing?
Protein claims have escaped the gym. With everything from porridge to puddings promising to help shoppers stave off hunger and build muscle, is the trend stopping Brits getting the nutrients they actually need?
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Comment & OpinionTomorrow’s luxury booze is already in the barrel
Discounting should be the last resort for premium alcohol brands, unless they want to damage long-term equity, says Simon Massey, founder of Neverland
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Promotional FeaturesHow one cider business boosted online sales by 21%
Westons was barely making a dent in online sales. Nine months later it was selling a case of cider every two minutes on Black Friday. Here’s how the cider maker cracked e-commerce.
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NewsElf Beauty and Bubble unveil limited-edition skincare-makeup hybrid range
The range comprises Drop N’ Dunk, Glow Talk and Camo Slide, each in three variants
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Analysis & Features‘Smart trolleys’: new era or an answer to a solved problem?
Morrisons is trialling high-tech shopping trolleys that save ‘significant time’. Will they catch on?
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NewsRetail footfall ‘under pressure’ as heatwave stifles high streets
High streets, particularly those in bigger cities, were the worst affected as shoppers chose to stay at home to escape the continued heatwave
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Analysis & FeaturesHow supermarket openings are becoming ‘brand moments’
Grocery store openings used to be a quiet affair. Today, supermarkets and convenience retailers alike are using them as an opportunity to create theatre and bring together local communities
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WhitepapersHow GLP-1 drugs are reshaping the grocery basket
By 2030, one in three grocery checkouts will come from a GLP-1 household. And they’re not just eating less. They’re switching brands, buying smaller packs and reshaping the entire basket. Based on research with 9,417 UK consumers, we reveal what it means for your category.
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NewsPepto-Bismol sales quadruple following ‘diarrhoea’ TV advert
Pack sales of the gastrointestinal relief brand soared by 301.1% to 2.8 million
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Comment & OpinionFrom social media to sports stars: why Brits can’t get enough of pickles
Whether it’s relieving muscle cramps or aiding digestion, health claims – and celebs from Dua Lipa to Kieran Trippier – are helping prolong the pickle boom
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Comment & OpinionPackaging is the media budget brands forgot they had
With an under-16s ad ban starting to take shape, the desire brands used to buy on a social media feed now has to be earned on shelf, says Equator’s Howard Wright
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Analysis & FeaturesWhy Tesco is finally marrying up with Uber Eats and Deliveroo
For years Tesco has shunned aggregator apps, preferring its own Whoosh service. Now, it has finally decided it can no longer ignore them