All Shrinkflation articles
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Analysis & FeaturesCocoa prices, pistachio and Penguins: Top chocolate stories of 2025
There’s scarely been a week where chocolate hasn’t made the news in 2025, from increasing prices to new trends and changing formulations
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Comment & OpinionAre UK meat sales soaring – or is someone telling porkies?
A report in The Telegraph said ‘a growing number of supermarket customers switched back to beef, lamb, pork and poultry this year while shunning meat-free options’ – but alas, this is not the case
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Analysis & FeaturesHow the psychology of price hikes has played out on shelves
The unwelcome return of inflation has prompted a wide range of tactics. How have shoppers responded and what should brands do next?
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Comment & OpinionCan Tony’s ethical price rises teach Cadbury a lesson?
Tony’s Chocolonely has been turning up the heat on supermarket copycats this week, as it called out Morrisons and M&S over their dupes of its chunky chocolate bars
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NewsCoco Chocolatier snaps up Seed & Bean’s IP for undisclosed sum
Seed & Bean was founded by Stephen Rudkin in 2005
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NewsKerrygold slashes butter block size by 20% to 200g
The Irish dairy brand has phased in a smaller pack size across the major retailers since the start of September
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Category ReportThe end of cheap choc? Trends in chocolate 2025
Cocoa crises have caused chocolate’s volumes and profits to crumble. And shelf prices are soaring in supermarkets
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NewsChristmas chocolates shrink, but prices soar by as much as 33%
It comes after a poor crop of cocoa in west Africa has pushed global cocoa prices to record highs
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Promotional FeaturesThe only way isn’t up: Driving value through price
Consumer spending remains under pressure, which means pricing must work harder than ever before. Here, experts reveal how, when used as a strategic lever to align with demand rather than a blunt tool, price can unlock value in surprising ways.
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KVI TrackerNestlé shrinks Kit Kat multipacks to mitigate soaring cocoa costs
Prices of the multipacks have risen by as much as 18.1% in some cases
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NewsCadbury shrinks Freddo multipacks by 20% but prices remain unchanged
Packs of five Freddos have been replaced by packs of four in Tesco
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KVI TrackerRustlers shrinks microwave burgers, citing inflationary pressures
‘Our core focus is to provide the best-value products,’ said Rustlers owner Kepak
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NewsCadbury shrinks Twirl multipacks by 10% amid record-high cocoa costs
The old 10x21.5g packs have been replaced with 9x21.5g ones
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NewsCadbury and Mars Wrigley shrink chocolate packs amid cocoa inflation
Sharing pouches of Maltesers, Twirl Bites, Galaxy Minstrels and M&M’s have been replaced with lighter versions
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Comment & OpinionStubborn cocoa prices make chocolate the inflation outlier
The UK will be one of the first places to see rising chocolate prices, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsGrolsch reduced to 3.4% abv after sales collapse
The move will save Asahi UK 23p in excise duty for every 440ml can of Grolsch sold
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KVI TrackerHerbal Essences shrinks conditioners by 46% but shelf prices stick
The old 400ml bottles have been replaced with 275ml ones
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NewsAldi Price match schemes, loyalty and shrinkflation under spotlight in Panorama investigation
Panorama’s investigation into deals at the big four also showed steak from Sainsbury’s and cod from Tesco packed in a way that obscured the true size of the product
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NewsCadbury Brunch bars shrink by 12.5% due to ‘higher input costs’
‘Ingredients such as cocoa and sugar are costing far more than they have done previously,’ says Cadbury
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News'Softest-ever' Cushelle Quilted loo roll given thumbs down by shoppers
Shoppers said the new Cushelle Quilted was ‘narrower’, ‘no longer soft’ and ‘exceptionally thin’