All Soft drinks articles
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NewsVirtue Drinks moves into hydration with clean-label sachets
The sachets contain ingredients including Himalayan pink salt and marine-sourced magnesium and calcium
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Comment & OpinionHow to make the functional drinks flywheel spin faster
Functional needs to be more than interesting – it needs to be designed for mass-market, says Al Duffield, founder of Vital Drinks
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NewsSupreme brews up record underlying profits thanks to Typhoo and Clearly Drinks deals
Supreme has posted record profits thanks to a buy-and-build strategy that has diversified the vaping, batteries and lighting group into the drinks market
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NewsDash to make TV advertising debut with ‘playful’ 30-second spot
The advert was created by independent agency The Or
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Comment & OpinionIs the ‘disruptive’ Punishment Juice too edgy for M&S?
M&S is obviously confident Punishment Juice’s negative-sounding name won’t hamper sales
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NewsCawston Press to make TV advertising debut this summer
A new 10-second spot will appear in advert breaks during Channel 4’s Great British Bake Off: The Professionals next week
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NewsCO2 gas supply still in the balance, despite government crisis talks
Concerns over the supply of critically important CO2 gas resurfaced last month
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NewsM&S launching ‘Punishment Juice’ in stores this week
Punishment will be available in more than 400 M&S stores from Wednesday
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NewsEnergy drink brand Prime crashes as sales suffer 71% collapse
Prime Hydration UK’s profits also vanished as revenues slumped last year
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NewsInnocent names third UK&I managing director in just over a year
The new hire succeeds John Taylor, who is set to move on to a new role as GB franchise operations senior director at Coca-Cola
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NewsAG Barr extends Ka soft drinks brand into booze
AG Barr’s alcoholic drinks roster also includes Funkin Cocktails.
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NewsFunctional growth matches entire carbonated soft drinks category, new data shows
The biggest growth drivers for functional soft drinks were health shots, kombucha and gut health drinks, and CBD beverages
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NewsAldi adds own-label kombucha range in response to growing demand
Searches for kombucha on Google in the UK are up 26% year-on-year
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Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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NewsRed Bull grows Sugarfree Editions range with Lilac flavour
The NPD offers the taste of ‘grapefruit and blossom’, according to Red Bull
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NewsTrip rolls out Wild Strawberry NPD with on-pack Calm promotion
Trip’s NPD has rolled into Sainsbury’s, Tesco and Waitrose
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NewsPrinces rolls out campaign to ‘boost profile’ of UK food manufacturing
The campaign will showcase a newly introduced UKM stamp
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NewsAir Up rapped over sweary ad that ‘trivialised recreational drug use’
The ASA concluded the ad was irresponsible and likely to cause serious and widespread offence
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NewsHydration challenger Punchy grows distribution and adds Mexican Lime NPD
Punchy’s latest flavour was unveiled by the supplier earlier this month
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NewsHumantra set for Boots rollout following investment from JamJar
British entrepreneur Charlie Wright founded the brand in Dubai in 2022, entering the UK market the following year with its range of electrolyte and antioxidant drink sachets