Mentos has made its debut in jelly sweets with a new mix and match bag aimed at Gen Z shoppers.
Experimentos comprises five jelly varieties: strawberry, green apple, orange, pineapple, and raspberry, alongside three Mini Mentos flavours: strawberry, orange, and lemon. The bag of sweets was described by the brand as a “multi-textured experience that is crunchy, chewy and gummy”.
The NPD will launch exclusively in Sainsbury’s from 22 July before rolling out to WH Smith and Co-op in August (rsp: £2/150g).
The launch was targeted at Gen Z consumers, who Mentos describes as the “most experimental confectionery consumers in the market”. A quarter of 18 to 25-year-olds actively seek out sweets with new and unusual flavours, according to Mintel data.
Experimentos’ launch will be supported by a summer marketing campaign spanning social media activity and in-store point of sale.
“The fruit bag segment is one of the most exciting growth spaces in sugar confectionery right now and Experimentos is our most ambitious move yet to capitalise on that.” said Sarah du Plessis, senior brand manager for Mentos.
“Gen Z are rewriting the rules of confectionery consumption – they want flavour excitement, textural surprise and the freedom to make it their own. Experimentos was created entirely around that insight.”
Bags of sweets account for 22% of total Mentos value sales and are growing at 50% in value and 49% in volume, according to Perfetti Van Melle data [52 w/e 21 April 2026].
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