Archive of all Unilever articles
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News
Magnum reformulates Vegan range with soy protein-based recipe
The new recipe offered a ‘more velvety taste and texture’, said Magnum
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Category Report
Where’s Wonka when you need him? Ice cream category report 2025
Bad weather and price hikes have put the brakes on ice cream sales. The sector is promising to innovate its way out of trouble
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Comment & Opinion
Magnum sounds off in classy duo of ads
The improbably loud CRONK as a pouting model bites into her favourite frozen treat suggests luxury and decadence
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News
Media Bites 17 February: Post Office, Waitrose and Unilever snub
The papers have been focusing on tariff retaliation, a “snub” from Unilever and the continued fallout from last year’s October budget
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News
Media Bites 14 February: Unilever, Valentine’s Day, American candy
Unilever’s plans to separate its ice cream division were covered widely by the papers this morning
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News
Unilever to list ice cream business in London, New York and Amsterdam
Unilever said the separation was on track to complete by the end of 2025
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Comment & Opinion
Why Unilever has gone Wild for a deodorant challenger brand
The fmcg behemoth Unilever has reportedly made a £230m bid for the fast-growing refillable deodorant challenger Wild
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Comment & Opinion
Fmcg must disrupt to survive – and Unilever is making a start
Companies must be more aggressive in self-disrupting, says Warren Ackerman, head of European consumer staples research at Barclays
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News
Magnum unveils Utopia marbled ice cream sticks in ‘unmissable’ launch
The innovations are billed as Magnum’s ‘most indulgent and premium flavours yet’
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News
Lynx tops up Fine Fragrance Collection with five more variants
Latest lines are Peach Infusion, Watermelon Freeze, Cherry Spritz, Cocoa Velvet and Purple Patchouli
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Comment & Opinion
Titters aside, Unilever could be on to something with its intimate deodorants
Unilever’s latest innovation in personal care – a 12-strong lineup of ‘intimate’ deodorants suitable for the whole body – has raised as may laughs as it has eyebrows. But could they be on to something?
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News
Sure and Lynx target Brits’ private parts with ‘intimate’ deodorants range
The 12-strong lineup for use on the whole body will be backed by a £12.5m push
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News
Dove launches #NewYearsUnresolution push to boost women’s body image
The campaign invites participants to write down an unrealistic beauty standard, then tear up the note
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News
Ben & Jerry’s revives Bohemian Raspberry and expands Sundaes range
Initially launched by Ben & Jerry’s in 2007, Bohemian Raspberry has been given a vegan overhaul for 2025
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News
City snapshot: Unilever to sell Unox and Zwan to Dutch food group
Unilever is looking to sharpen its foods portfolio, focusing on fewer and bigger brands in categories such as cooking aids, mini meals and condiments.
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Comment & Opinion
Hellmann’s x Fortnite collab takes fmcg gaming to the next level
Fancy a trip to mayonnaise island? Interest in the potential reach of gaming – and return on investment – is only growing, as Hellmann’s latest move shows
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Comment & Opinion
How Nestlé, Unilever and P&G are navigating choppy fmcg waters
Innovation, volume, marketing spend, and cost savings are top of the agenda, says Warren Ackerman, head of European consumer staples research at Barclays
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News
Unilever explores sale of The Vegetarian Butcher as plant-based category slows
Analysts also speculated that Unilever could consider selling Colman’s, Marmite and Pot Noodle
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News
Unilever completes £40m investment into Burton condiments hub
The site now produces an average of nine million jars and bottles of condiments a month
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News
Media Bites 21 November: Unilever, Lidl, Rathbones, inflation
Over 70 big retailers have signed a letter to warn chancellor Reeves of the immediate effects of the Budget