All Butters & spreads articles
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NewsBenecol unveils packaging and branding revamp
The initiative, backed by a ‘six-figure marketing investment’, includes national PR activity, media campaigns and in-store marketing. The business has also secured celebrity partnerships with TV personalities Alex Jones and Gok Wan
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Events & AwardsThe Grocer’s New Product Award 2026: Butter & Spreads
To capitalise on the soaring popularity of flavoured butters, Lurpak has introduced this Chilli & Garlic variant as a slightly more adventurous successor to its Garlic Butter SKU
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NewsPip & Nut into profit as sales soar by 50%
The challenger brand hit £26.4m in revenue last year, rising to an operating profit of £251k in 2025 after making a loss of £168k the prior year
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NewsAll Things expands into US with nationwide Whole Foods butter launch
Three of its grass-fed butter SKUs launched nationally in the US across 500 Whole Foods Market stores today
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Analysis & FeaturesHow dairy brands are winning on social media
Social media continues to evolve, making true engagement tricky. Dairy brands are using canny partnerships and authentic content to stand out
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Category ReportPremium lines drive block butter’s success
There’s a new style of parenting on the rise. It’s called being a butter mum
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Analysis & FeaturesSaputo’s £1bn sale to Lactalis: what are the implications?
The £988m sell-off gives Lactalis ‘a leading place in UK dairy’ by adding the likes of Cathedral City and Country Life to Seriously and Président
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NewsNicola Coughlan voices Kerrygold’s largest ever campaign
The ‘Make It Gold with Kerrygold’ campaign will run from mid-August to October and support the masterbrand, growing its range of butters, spreads and recently launched cream cheese
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NewsFlora bounces back to growth in UK
Flora Food Group has returned to growth in the UK, as it offset falling volumes with higher pricing
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Comment & OpinionEditor’s picks: price caps, politics and retail resets
This week’s issue features extensive coverage of the fallout to political suggestions of price caps, plus a big interview with the chief of UK Packaging PRO, and Focus Ons own label and butter – and much more
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Category ReportThe butter boom: how health and NPD are driving sales
As consumers turn their backs on UPFs, health-conscious shoppers are readopting butter as a cleaner label choice
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Category ReportButter growth in own label threatens brand dominance
Private label lines are faring better than branded ones. Own label value is up 11.6% on volumes that have risen 0.6%, while branded value is flat on volumes down 7.6%
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Category ReportShoppers focus on UPFs debate and provenance
Shoppers’ concerns about UPFs are driving a resurgence in block butters, aided by their perception as a ‘very natural product’
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Category ReportFlavoured butters fly thanks to recipe content
Searches for flavoured butter on Ocado alone have increased 184% year on year
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Category ReportSpreads NPD is healthy and fuss-free as sales slide
A survey in April by Vypr of 1,800 adults found 49.2% were worried about the processing involved in making spreads
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Category Report‘We’re walking this tightrope of staying true to our values’
Since its grocery debut in Sainsbury’s in 2023, it has snagged Waitrose, Ocado and Co-op listings and launched quirky variants including Truffle and Cinnamon Roll
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NewsAll Things launches butter into Tesco
The launch of All Things Salted and All Things Unsalted brings the brand into the UK’s largest retailer
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NewsBertolli launches butter-based SKU
Bertolli Spreadable with Butter and Olive Oil contains four ingredients: dairy butter, olive oil, water and salt
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Comment & OpinionAnchor lover gets blissfully buttered amid canal chaos
A blissed-out butter lover ignores a canal boat disaster in this unsophisticated but effective ad
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Comment & OpinionIf Flora really is up for sale, who’s going to buy it?
KKR has reportedly put Flora Food Group up for sale, just eight years after it won a hotly contested auction to buy the spreads group from Unilever