Archive of all Britvic articles
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NewsCarlsberg Britvic CEO: We won’t meddle with Britvic’s approach to challenger brands
Paul Davies said he admired how Britvic had successfully scaled smaller brands
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Comment & OpinionCarlsberg targets specific supporters with Liverpool FC can campaign
Carlsberg is celebrating Liverpool’s title… from 2005
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NewsJimmy’s Iced Coffee launches limited-edition Donut flavour
The launch will be backed by PoS and a nationwide sampling campaign
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Category ReportHas pop lost its cool? Trends in soft drinks 2025
Hip, young shoppers are turning their backs on traditional sodas in favour of trendy soft drinks sold on health cues and naturalness
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NewsPlenish unveils juice shots range for kids and revamped dosing bottle
The innovations represented ‘a significant next step in the shots category’, said owner Carlsberg Britvic
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Category ReportWhy stout is back in fashion: trends in beer and cider 2025
Stout sales are surging as Gen Z discovers dark beer and designer Guinness sweaters sell for £890 a pop. How did stout find its cool?
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NewsCMA should use new ‘super-fining’ powers on copycats, says brands group
‘The lack of enforcement has allowed copying to become something of a business strategy for two very large UK retailers,’ said British Brands Group director John Noble
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NewsRobinsons accuses Aldi of 'copycat' trademark infringement in High Court claim
Robinsons is being represented by intellectual property law firm Stobbs, which also represented M&S in a successful claim against Aldi over a copycat gin liqueur
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NewsBrooklyn Brewery launches five ‘bold’ new beers into Tesco
The refreshed range would give beer drinkers ‘more choice than ever’, said Brooklyn Brewery
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NewsCarlsberg Britvic launches 1664 Bière 0.0% into grocery
The launch will be backed by a ’multimillion-pound’ campaign from April
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Analysis & FeaturesUK Food & Drink Shows 2025: panels grocery businesses won’t want to miss
One focus for 2025 is a series of panels recognising women leaders in various food and drink industry sectors
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NewsLipton enters kombucha market with flavoured trio
Kombucha in the UK was now worth £33m, said Lipton
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NewsCity snapshot: Carlsberg and Pernod Ricard both narrow sales outlook
Carlsberg saw volumes decline in two of its three major markets while Pernod Ricard is battling Chinese tariffs. Also, catering giant Compass Group reports quarterly results.
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NewsCarlsberg grows top and bottom line despite volume softness
Sales slowed significantly in the second half of the year, however
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NewsPepsi adds ‘indulgent’ Strawberries ‘N’ Cream and Cream Soda flavoured colas
The pair of treat-inspired serves would attract Gen Z shoppers to cola, Carlsberg Britvic predicted
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NewsPlenish rolls out dedicated juice shots campaign as category value passes £40m
The campaign is the next phase of a multimillion-pound media push for Plenish
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NewsAG Barr hires Dino Labbate for CCO role following Britvic exit
Labbate is one of a string of high-profile departures from Britvic this month
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NewsBritvic CEO Simon Litherland stands down as Carlsberg merger completes
Former CMBC boss Paul Davies will head up the new company
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NewsMedia Bites 16 January: Carlsberg x Britvic, Guinness and Moet
It’s a drinks-themed round up this morning with the Carlsberg Britvic takeover and the ongoing Guinness shortage offering some light relief from this week’s focus on inflation and the UK economy
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Analysis & Features2024 in grocery: marketing wins, fails and viral stunts
It has been a big year for marketing in the grocery sector, with supermarkets and fmcg brands hoping to drive sales with clever advertising, retail media and of course those all-important promotional stunts