SHS Drinks is to bring tequila liqueur Mex to the UK.
Already sold in over 20 countries worldwide, Mex’s lineup includes a four-strong range of 15% abv tequila liqueurs in Strawberry, Mango, Melon and Passion Fruit flavours.
The brand is owned by J Borrajo, a Spanish-headquartered distiller from Toledo.
SHS Drinks will lead UK distribution, marketing and activation for Mex, with an initial focus on the on-trade channel. It will also be sold DTC on Tesco Marketplace (rsp: £15/70cl).
The brand will be managed within SHS’ Venture Brands business unit, which also includes Shandy Shack.
“This is an excellent addition to our portfolio and a fantastic opportunity for SHS Drinks to introduce an innovative, globally recognised tequila brand to the UK market,” said SHS head of drinks Andy Morris-Jinks. “With growing consumer interest in tequila and premium spirit-based drinks, Mex aligns perfectly with our long-term growth ambitions.
“We are excited to work with such a vibrant, high-quality brand and look forward to seeing it gain traction in the months ahead.”
In late 2023, SHS Drinks introduced WKD Vibe – a new line of 15% abv clear and cream-based liqueurs.
The clear liqueurs in Blue Raspberry and Tropical flavours are designed to be layered with the creamy liqueurs in Blue Raspberry, Piña Colada and Strawberry on top.
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