Sainsbury’s loyalty business Nectar360 has added food redistribution charity FareShare to its growing partner coalition.
The partnership will allow Nectar members to earn points by donating money to the charity – which redistributes surplus food to a network of 8,000 charities and community groups nationwide – and to donate Nectar points that can be converted into meals.
It builds on the existing collaboration between Sainsbury’s and FareShare, which sees the supermarket donate surplus food to the charity.
Nectar customers can also earn 10 Nectar points for every pound donated to FareShare, with a quarterly 300-point bonus available to those who set up a direct debit for monthly contributions to the charity.
A £5 donation to FareShare can help provide the equivalent of 25 hot evening meals for people experiencing homeslessness, while £10 can help a community centre provide meals for elderly people facing isolation.
“FareShare is a brilliant charity, and a great addition to the Nectar programme,” said Nectar360 MD Amir Rasekh. “With every new partner we bring on board, we offer our customers more choice and more flexibility to earn and spend Nectar points.
“While for our partners, membership to the coalition opens up a number of benefits: access to new audiences, world-class marketing and analytics capabilities and a points currency that customers love.”
FareShare CEO Kris Gibbon-Walsh added: “Becoming part of the Nectar coalition is an exciting step for FareShare. It’s a fantastic opportunity to showcase our work to millions of engaged Nectar members and customers, helping raise awareness of our mission to get good-to-eat food to people who need it, rather than letting it go to waste.
”Every day, food from FareShare reaches a network of over 8,000 charities across the UK, from after-school and community lunch clubs to homelessness shelters, providing nutritious meals alongside access to vital support services. This work helps strengthen communities and improve lives.”
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