Sainsbury’s chief retail, logistics and supply chain officer Tracey Clements and Amazon Fresh EU director Matt Birch have been appointed as new trustees of retail industry charity the Retail Trust, The Grocer can reveal.
Clements and Birch will join other retail leaders on the charity’s board of trustees, including former New Look executive chairman Alistair George, Matalan former chief customer and omnichannel officer Ali Jones, and Holland & Barrett CEO Anthony Houghton, who was appointed as a trustee and non-executive director last year.
Clements has held leadership roles at Tesco and was chief operating officer at Boots UK and Ireland. More recently, she was senior vice president of mobility and convenience Europe at BP, before joining Sainsbury’s operating board in September.
”I’m delighted to be joining the board of the Retail Trust as a trustee,” said Clements. “It’s a charity with a long and proud history but what really excites me is its clear focus on the future of the retail frontline workforce, supporting people not just through today’s challenges but in building resilience, wellbeing and opportunity for the years ahead.”
Birch leads the Amazon Fresh grocery business across the EU and previously held senior leadership roles at Sainsbury’s and Central Co-op. He is also a trustee of The Felix Project, London’s largest food redistribution charity.
He added: “Supporting the people who power our industry is something I care deeply about. I’m honoured to be joining the Retail Trust’s board of trustees, helping contribute to their important work championing the wellbeing of retail colleagues across the UK.”
The Retail Trust works with more than 200 retailers to support those working and retired from the retail industry in the UK.
Retail Trust CEO Chris Brook-Carter said: “Our charity provided vital support to tens of thousands of retail workers across the country last year and we’re extremely grateful to be welcoming Tracey and Matt to the Retail Trust as we carry on with work to help even more people in 2026.
“Tracey and Matt have fantastic track records in developing and leading teams across the retail sector and will play an important role in ensuring the Retail Trust continues to evolve at pace and meet the needs of the entire retail workforce, alongside our other trustees.”
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