Archive of all Pernod Ricard articles
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RankingsBritain’s Biggest Alcohol Brands 2025: The top 100
Britain’s Biggest Alcohol Brands is The Grocer’s annual ranking of the biggest booze brands in the UK by value and volume.
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Analysis & FeaturesBritain’s Biggest Alcohol Brands 2025: Riding out the storm
A storm is forecast for Britain’s top booze brands. Input costs, duty changes, tariffs, EPR and National Insurance rises are all hiking expenses as the market declines
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NewsPernod Ricard set to simplify structure in cost-cutting exercise
It is a response by the French group to strengthening headwinds in the global spirits market as the owner of Jameson, Absolut and Havana Club struggled to perform amid weakening consumer confidence around the world
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NewsThe Whisky Exchange hires Berry Bros & Rudd CCO as new MD
She has spent the past 30 years in a variety of roles at wine and spirits retailer Berry Bros & Rudd
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NewsPernod Ricard backs Absolut Vodka with ‘six-figure’ multichannel campaign
The campaign’s hero film is directed by music video director Henry Scholfield
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NewsPernod Ricard to make ‘choiceful’ UK marketing bets after wine arm sale
With spirits in decline, not all of Pernod Ricard UK’s brands will receive an uptick in investment
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NewsVinarchy appoints industry veteran Danny Celoni as CEO
Danny Celoni brings more than 25 years of experience to Vinarchy
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NewsUK-India trade deal: food and drink businesses to benefit from ‘historic’ agreement
British food and drink makers are set to benefit significantly from lower trade tariffs with India
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NewsPernod sells wine business to Accolade, creating new Vinarchy brand
Pernod Ricard has sold its entire international wine business to the owner of Accolade Wines
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Comment & OpinionBrian Cox is a skating success for Malibu
Fans of Succession will be braced for an explosion of rage
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NewsPernod Ricard wine sale expected ‘in the next week’, CFO says
The disposal represents a significant downsizing of Pernod Ricard’s business in the UK
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NewsPernod Ricard blames sales forecast miss on disruption in China and India
Sales in the three months ended 31 March fell organically by 3% to €2.3bn
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NewsPernod Ricard backs mezcal to make supermarket debut
Unlike tequila, mezcal can be made with many different varieties of agave
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NewsAltos launches ready-to-serve Strawberry Margarita in time for summer
The NPD follows the introduction of Altos Lime Margarita in February 2024
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NewsAbsolut Vodka & Sprite adds new watermelon flavour
The launch will be supported with a summer marketing campaign through social media, OOH advertising and influencer partnerships
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NewsAlcohol industry scrambles to avoid being caught in looming trade war
The spectre of tariffs threatens the profitability of global alcohol suppliers
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NewsJameson maker puts three-month pause on whiskey production
Irish Distillers said it remained ‘fully committed’ to Irish whiskey production
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NewsJameson to introduce Triple Triple tipple to UK shoppers
The whiskey is blended from ex-bourbon, oloroso sherry and sweet chestnut casks
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NewsPernod Ricard mulls sale of Mumm champagne
The Paris-headquartered group is shifting away from wine toward spirits
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Comment & OpinionSpirit giants Diageo and Pernod Ricard show ‘challenging’ is the new normal
Spirits giants Diageo and Pernod Ricard have both said they can no longer rely on previously outlined sales guidance