Morrisons news and analysis
Morrisons has nearly 500 stores nationwide, across traditional supermarkets and convenience outlets under the Morrisons Daily brand. Known for its Market Street concept, Morrisons offers fresh produce, meats, fish, and baked goods in a farm shop-style setting. The retailer also runs the More Card loyalty programme. The Grocer covers Morrisons with regular news, analysis, insight and opinion, including updates on pricing strategies, product range overhauls, and its performance under private equity ownership.
-
NewsMorrisons BBQ Meat Pack launched in time for early May bank holiday
The Morrisons BBQ Meat Pack includes six burgers, eight pork sausages, four pork loin steaks and four beef sizzle steaks made with 100% British meat
-
NewsLidl matches Morrisons in grocery market share again
Lidl’s sales rose by 8.8% year on year in the 12 weeks to 19 April 2026, to put it again level in market share with Morrisons
-
PodcastWhy Morrisons is struggling to manage the Sean Egan backlash
Morrisons is defending its dismissal of a store manager following a shoplifter altercation, but protesters and public sentiment suggest the reputational damage may outweigh policy compliance
-
NewsTesco and Morrisons equal pay cases face ‘pivotal moment’
So-called material factor defence hearings are to be held that will see the supermarkets face questioning over why predominantly female store workers are paid less than predominantly male distribution centre workers
-
PodcastListen: Why Morrisons stands by sacking manager in shoplifter scuffle
Sean Egan, who had worked for the retailer for nearly three decades, was dismissed after an incident at his store in Aldridge
-
NewsSiggi’s skyr launches into UK with Morrisons listing
The range is made using traditional Icelandic skyr methods to deliver a ‘thick, creamy texture with a simple ingredient list’
-
NewsMorrisons agrees to raise hourly pay to £13.11
Morrisons increased pay to £12.71 on 30 March, in line with the increase to the national living wage. However, it has reached a separate pay offer that could see pay increase to £13.11 over three tranches
-
NewsWarburtons snaps up Morrisons’ former bakery in £100m investment
The new site is expected to be fully operational in September 2026 and will create more than 40 jobs
-
Comment & OpinionEditor’s picks: Tesco results, retail government bailout, supply chain crisis
Tesco has highlighted another £500m in cost savings for the year ahead and no doubt AI will play a part there
-
NewsAsda and Morrisons slide down GSCOP table as supplier relations worsen
The falls in perceived adherence to the code of the two retailers, who have both been conducting major turnaround programmes, comes amid an overall rise in the number of suppliers reporting a code issue over the past 12 months
-
NewsEhrmann Cornish Dairy expands high-protein dessert range
The UK-based dairy said its High Protein Creatine Puddings and High Protein Triple Layer Sundaes, both costing £1.99, were available in Morrisons nationwide and online
-
NewsMorrisons to cut hundreds of head office jobs in cost-cutting AI push
Morrisons head office staff were called into meetings and notified of the sweeping job cuts on Monday afternoon
-
NewsMorrisons revives retro loyalty stamps in renewed More Card push
The promotion, with crystal glassware brand Spiegelau, follows Morrisons’ promotion with Pyrex last year
-
Grocer 33‘Excellent’ Sainsbury’s is the best store in Sheffield
Our shopper praised Sainsbury’s ‘excellent condition’ and said it was ‘worth the trip’
-
NewsMorrisons to cut the price of ‘thousands’ of spring staples throughout April
Morrisons CEO Rami Baitiéh previously promised that Morrisons was ‘prepared to protect’ customers throughout the year from rising inflation
-
NewsAsda, Morrisons and Lidl make £1bn worth of sale and leaseback deals
The three supermarkets struck sale and leaseback deals totalling £943m in 2025, according to Colliers
-
NewsSupermarkets to launch biggest-ever joint food poverty campaign
Retailers are launching this year’s Let’s Make a Meal of It campaign next week
-
NewsLidl matches Morrisons in grocery market share
It means Lidl has become the joint fifth-largest UK supermarket
-
NewsAldi and Lidl battling it out for the Easter shop with big discounts
Aldi has promised £16m in price cuts across Easter ranges while Lidl is offering loyalty members £5 off a £50 Easter shop
-
NewsMorrisons adds Wilko concessions as ‘one-stop shop’ strategy continues
The new Wilko aisle in Speke is the first of over 20 planned in Morrisons stores under the first phase of the rollout