Del Monte UK has announced the launch of a seven-strong fruit range exclusively into Morrisons from 2 November.
Launching ahead of Del Monte’s centenary in the UK, the offering comprises familiar fruits such as Passion Fruit (rsp: £2.35/two-pack), Oranges (rsp: £2.20/four-pack) Royal Gala Apples (rsp: £2.50/four-pack) and Blush Pears (rsp: £2.50/four-pack).
It also includes more exotic varieties including Giant Mandarins (rsp: £2.20/four-pack), Piel de Sapo Melon (rsp: £2.75) and Giant Mango (£2.35).
“For generations, Del Monte has been synonymous with quality fruit, and this launch is another step in bringing our expertise and passion for great-tasting produce to more consumers,” said Martin Selley, MD of Del Monte UK.
“From everyday favourites to more unusual varieties, we’re delighted to offer shoppers even more choice.”
Morrisons plans to support the launch with a ‘three for £5’ multibuy promotion, alongside marketing in-store and online.
“Through offering this exclusive range at great prices, we’re looking forward to giving our customers even more reasons to shop at Morrisons,” added Emma Spencer, senior buying manager at Morrisons.
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