Aldi has added two new alcohol-free RTDs from its Greyson’s own-label brand.
Greyson’s Alcohol Free Pink Berries & Lemonade and Greyson’s Alcohol Free London Dry & Tonic (rsp: 79p/250ml) rolled out in the discounter earlier this month.
Since launch over 20,000 units or “more than 100 cans an hour” had been sold, Aldi said.
The pair have joined a low & no lineup at the retailer which includes tipples such as Zerozecco (£2.99/75cl), Zerozecco Rosé (£2.99/75cl), Rheinbacher 0% Pilsner (£2.99/6x330ml), Greyson’s 0% London Dry and Greyson’s 0% Pink Berries (£8.99/70cl).
Sales of non-alcoholic drinks were surging in store, Aldi said. More than 40,000 individual alcohol-free beer cans and bottles had been sold every day this month, it noted.
Meanwhile, sales of its Zerozecco & Zerozecco Rosé alcohol-free wines were up by nearly 190% year on year, it added.
“At Aldi, we are dedicated to providing high-quality, affordable alcohol-free alternatives for our customers,” said Julie Ashfield, MD of buying at Aldi UK. “This surge in sales of our Zerozecco and other non-alcoholic options indicates a growing demand to Dry January and mindful drinking.”
Earlier this month, a survey from YouGov and The Portman Group revealed more consumers than ever were drinking low & no-alcohol alternatives.
Over a third of UK drinkers (38%) said they were now consuming low & no products “semi-regularly” – up from 35% in 2023 and 29% in 2022 – the survey of over 2,000 adults of legal drinking age revealed.
Younger adults were still the biggest consumers of low & no, with close to half (46%) of 25 to 34-year-olds surveyed considering themselves either an occasional or regular drinker of alcohol alternatives, compared with 37% in 2023.
Some 40% of 18 to 24-year-olds also said they drunk these products semi-regularly.
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