Aperol has added a canned Aperol Spritz serve to its ready-to-drink cocktail lineup.
Aperol Spritz To Go has landed across grocery, wholesale and convenience channels (rsp: £3/250ml).
The 5% abv tipple was “ready to be enjoyed chilled and straight from the can” and “perfect for outdoor and on-the-go occasions”, according to Aperol brand owner Campari Group.
It was “set to unlock incremental occasions and drive growth in the UK’s buoyant RTD segment, currently up 23.1% year on year”, the supplier added, citing NIQ data.
“Aperol Spritz has become a symbol of contemporary social style, and this new ready-to-drink format opens the door to new moments and places while staying true to the spirit that has defined Aperol for over a century,” said Andrea Neri, MD of House of Aperitifs at Campari Group. “We are proud to bring that Aperol DNA and premium quality with the launch of the new format, heralding a new era for our beloved brand.
“As distribution builds, we’ll be working closely with our retail partners to drive visibility and rate of sale, particularly across key seasonal peaks where they can capitalise on the ongoing premiumisation of the category.”
The new cans will sit alongside Aperol’s bottled aperitif cocktail, launched last year. The 9% abv bottled spritz is designed to be mixed with ice in a glass before serving.
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