Booker Group is kicking off a new campaign with football icons Emile Heskey and Robert Snodgrass to help its independent symbol retailers capitalise on World Cup activity.
As part of the campaign, Heskey and Snodgrass have been meeting shopkeepers in Yorkshire and Glasgow from Premier, Londis and Budgens stores to showcase trending food and drink products on offer and highlight the importance of local stores.
The Tesco-owned wholesaler will also be supporting independent retailers across its symbol group stores by offering new lines and familiar favourites, to meet food-for-now and food-for-later shopping missions ahead of the summer football tournament which kicks off on 11 June.
“The summer of football is nearly upon us, so stores should assemble their winning lines and best-sellers to encourage football fans to stock up on the essentials locally – whether it’s for a planned purchase or for an impromptu shop,” said Booker retail MD Colm Johnson.
“With this activity, we’re letting football fans know that Premier, Londis and Budgens stores can play a part in their preparations, whether it’s an early fixture or late-night start.
“We’re delighted to have Emile Heskey and Robert Snodgrass help us shout about our fantastic symbol stores and the brilliant product ranges they offer. Both are well-loved characters thanks to their football careers, and we couldn’t have had a better pair to spread the word about shopping locally this summer.”
Heskey, who represented England 62 times, added: “To be involved with this campaign and show fans that they can support their local convenience store, while getting watch-party ready, has been something I’m really pleased about. The selection on offer is amazing, and it’s an important message we’re putting out to really place local shops at the heart of the tournament.”
No comments yet