Sainsbury’s Nectar360, which owns and operates loyalty scheme Nectar, has partnered with Uber to allow members to use their points for Uber and Uber Eats.
The addition of Uber to Nectar’s more than 500 big brand partners will create a “new reward category” for the loyalty programme, marking the first time Nectar has partnered with a ride-hailing platform.
Through the Nectar app, customers can choose how many points to use with Uber, from 500 to 4,000 at a time – the equivalent of between £2.50 and £20.
“We’re giving people more ways to enjoy the value they get from Nectar, making everyday moments more rewarding,” said Sainsbury’s chief technology, marketing and data officer Mark Given.
”Being able to use Nectar points on Uber rides or an Uber Eats treat is something we know people will love, because it fits so easily into everyday life. It’s an exciting first for us too, as our only ride‑hailing partner.”
Uber Eats head of grocery and retail Katie Hunter said that by integrating the firm’s services, the partnership will give Nectar loyalty members “more flexibility” in how they spend their rewards.
“Whether that’s a reliable ride home or a favourite meal delivered to their door, making daily life just that bit more seamless.”
It follows the rollout of Nectar’s partnership with delivery platform Deliveroo in November, which allows members to collect points when they shop with the supermarket through the app.
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