Everyday low prices paid off for Asda in our back-to-school price comparison survey.
Asda had the cheapest price for 15 of the 33 items this week, including nine exclusively lowest, in an £80.16 basket that was 3% cheaper than its nearest rival. Seven price-cut promos saved shoppers 4%, making Asda the smallest discounter. But those deals were well timed and effective, including the brioche rolls, Little Dish Spaghetti & Meatballs and baby cucumbers.
Just 13p separated second and third place. Tesco (£82.67) went big on discounts. More than half the items in our basket were on a deal, including nine price cuts, which offered savings of £8.05 or 9.7% for Clubcard members. They included the cheapest Yoplait Frubes, Dairylea Lunchers, and Kelly’s Cornish ice cream.
Third-placed Morrisons (£82.80) sold the cheapest bottle of Barefoot wine and was the only retailer to cost less than last week, month, and year.
Sainsbury’s (£84.53) was 5.5% dearer than Asda. Exclusively cheapest staples included the Cravendale milk, Dole peach in jelly and Heinz Beanz & Richmond sausages. However more promotions ended than began, pushing the cost of its basket up by 7.3% week on week.
Waitrose (£92.18) was closer than usual, 15% pricier than Asda. It matched Tesco for the cheapest Taylors of Harrogate coffee bags and Robinsons Fruit Shoots, and was exclusively cheapest on the Belvita Soft Bakes and Schär loaf.
This week, the FDF lowered its inflation forecast from 10% by Christmas 2026 to 4%, thanks to competitive promos and hedging strategies.
In this week’s basket, the average annual price rise was 1.4%, with notable falls in Lurpak Spreadable (–11%) and the Hovis loaf (–6%).
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