Archive of all Warburtons articles
Most recent first...
-
Comment & OpinionFibre is booming, so why have high-fibre bakery launches failed?
For bakery brands hoping to cash in on growing interest, turning it into sales is not proving straightforward
-
Comment & OpinionEditor’s picks: budget repercussions, RTD growth and Poundland on the brink
As the dust settles on this year’s budget, we explore what it means for the food and drink industry, while elsewhere demand for RTDs and protein shows no signs of slowing
-
NewsWarburtons axes Fibre Fix range months after January launch
Shoppers preferred to get their fibre fix from products already in their bakery repertoire, according to Warburtons
-
NewsWarburtons continues major NPD push for 150th anniversary
The bakery has expanded its Tiger Bread range with Tiger Bloomer with Sourdough, and Tiger Rolls
-
NewsMorrisons rebrands ‘famous’ Cob to raise funds for Marie Curie
Morrisons aims to raise £15m by 2027 through its Paint It Yellow campaign with Marie Curie
-
Comment & OpinionEditor’s picks: booze brands, Brexit and a Co-op bombshell
As grocery felt the strain of this week’s heatwave, we covered key stories about booze, bread and Brexit, among (much) more
-
Analysis & FeaturesAllied-Hovis: what are the priorities now bakery’s big merger is on?
Will the Allied-Hovis tie-up create a credible rival to Warburtons?
-
NewsWarburtons enters 150th year with 33% leap in profits
Warburtons has entered its 150th year of business with a 33% jump in pre-tax profits to £42m
-
NewsWarburtons enters frozen aisle for first time with duo of toasties
Warburtons’ new frozen range was developed through a partnership with food and drink licensing agency Food Brands Now
-
Category ReportRetailer health targets inspire innovation boom
Buyers are revaluating the bakery aisles, inspiring a wave of health-focused NPD
-
Category ReportUPF concerns contribute to sourdough boom
Sourdough remains the hottest area of growth in bread and bakery
-
NewsWarburtons snaps up Morrisons’ former bakery in £100m investment
The new site is expected to be fully operational in September 2026 and will create more than 40 jobs
-
NewsWarburtons celebrates 150-year anniversary with ‘bold’ packaging refresh
The new packaging is rolling out now, with full distribution expected later in the year
-
Comment & OpinionMorgan Freeman talks viewers through history of Warburtons
Freeman takes us back to the brand’s birth, providing an amusingly daft alternative history of a bread-obsessed family
-
ProfilesMy food & drink job: Carys Barton, area lead, Warburtons
‘I think people hear ‘factory work’ and assume it is all manual labour and grunt work’
-
NewsWarburtons adds Fibre Fix loaf and rolls to ‘empower’ consumers
The range would help make healthy eating easy, said Warburtons
-
Analysis & FeaturesThe top 150 UK food & drink supplier rankings and report 2025
After a series of crises, the UK’s biggest 150 food & drink manufacturers have shifted their sights from survival mode to the pursuit of greater profitability and investment in automation
-
NewsWarburtons acquires Roberts Bakery factory
Market-leading bakery Warburtons has acquired a speciality bread factory from Roberts Bakery, The Grocer can reveal
-
Events & AwardsThe Grocer Gold Awards 2025: Warburtons wins Supplier of the Year
Celebrity sells. It’s a truth Warburtons has leant into more than any fmcg brand in its advertising
-
NewsWarburtons defies downturn in wrapped bread as sales rise
Revenues at the group increased 4.2% to £741.1m in the year to 28 September 2024, with volumes defying the structural challenges in the wrapped bread segment of the market by rising 2.9% year on year