Majestic storefront

Majestic has launched its “biggest-ever” Black Friday promotions, investing in the price of more than 1,000 products throughout November.

The specialist wine retailer has cut prices across all key wine categories, with discounts of up to 50% on popular products.

Promotions include ‘Mix Any Six’ across lines including Silver Ghost Sauvignon Blanc 2025 and Smith & Wright Shiraz 2023, at £5.95, their “lowest-ever prices” at Majestic.

The retailer has extended its offers to select cases, with six bottles of The Ned Sauvignon Blanc 2025 available for £45 or a case of Beronia Reserva 2021 for £66, a saving of up to 39%.

There will also be deals across products in the sparkling category, including Devaux priced at £21 per bottle and Tattinger at £32 per bottle when buying a case.

Majestic said the promotions were designed to “help customers trade up and discover new, premium wines without breaking the bank”.

Alongside wine and sparkling, the deals will also roll out across selected beers, with more than half of the products on offer available exclusively at Majestic.

All promotions will run from 10 November until the end of the month, and select stock will be available online, on the app or in-store.

“Our customers are telling us that their budgets are tighter going into the holiday season, but we know they still want to enjoy quality wine with their family and friends at this time of year,” said Majestic Retail MD Elizabeth Newman.

“That’s why we’ve made such a significant investment in price, to thank our customers for their loyalty and ensure they can continue to discover and buy premium wines, beers and spirits, even when times are a little tougher.”