All Adult soft drinks articles
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NewsRadnor Hills moves beyond drinks with Burts Snacks deal
Production of Burts Snacks will remain in the arms of Europe Snacks
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NewsRemedy appoints Santino Luciano as UK & Europe MD
Luciano was previously MD for Remedy’s Asia-Pacific operating unit
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NewsSports & energy overtakes cola as top soft drinks segment
Value sales of sports and energy drinks hit £675.2m over the past 12 weeks
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NewsTrip set for $1bn unicorn valuation as US sales rocket
Trip is aiming for a billion-dollar ‘unicorn’ valuation by 2027
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NewsLipton to expand ‘social hub’ global content and creator network following pilot
The hubs, which ‘operate as an extension of the brand’s in-house team’, have already been rolled out across France, Turkey, Belgium, Spain, the Netherlands and Poland
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NewsOne Living recalls kombucha after bottle caps ‘pop off unexpectedly’
The recall is limited to bottles of One Living Organic Raspberry & Pomegranate with a best before date of 14 December 2026
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NewsPrime rival Más+ By Messi withdrawn less than a year after UK launch
Mark Anthony Brands said the decision to phase out Más+ By Messi was taken at the start of the year
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NewsPepsi expands cola lineup with ‘nostalgic’ ice cream flavours
It comes after the brand introduced Strawberries ‘N’ Cream and Cream Soda flavours last year
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NewsYorkshire Tea rolls peach and raspberry iced tea into Sainsbury’s
The iced teas are made using a bespoke tea extract made from Yorkshire Gold Loose Leaf, and natural flavours
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NewsInnocent adds creamy smoothie trio to tap ‘little treat’ culture
The smoothies contain blended fruits and coconut milk to create a ‘luxurious texture’
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NewsJuice shot category value hits £100m as shoppers seek convenient health hacks
Juice shots now account for £3 of every £5 of all incremental growth across total juices and smoothies
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NewsSupreme licenses Tonino Lamborghini energy drinks
Supreme has won the licence for Tonino Lamborghini premium energy drinks, immediately launching six SKUs to trade customers
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NewsNashi Pear Juice to halt ‘hangover cure’ claims after ASA warnings
Marketing communications cannot claim that a product or service can prevent, treat, or cure human disease
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Category ReportWho are the challengers shaking up soft drinks?
The grip that ‘big pop’ has on soft drinks is slipping. Young shoppers in particular are growing indifferent despite big pop’s best efforts
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Category Report‘Talk to us about craft drinks, not just soft drinks’
Drinking culture has been turned upside down in recent years, with cash previously spent on booze now flowing into soft drinks
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Category ReportNostalgia and fruit mix flavours drive drinks NPD
Life tastes good. Same great taste. Just for the taste of it. Taste the thunder… Soft drinks ad slogans have long centred on the ‘T’ word
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Category ReportWhy the giants of pop are betting big on gut health
The UK has a gut health problem. Soft drinks brands have spotted an opportunity
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Category ReportBrands lean on limited editions to test the market
It’s the oldest sales trick in the book: limit supply to drum up demand
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Category ReportOne in four Brits now want functional drinks
Functional health benefits have shot up the wish list for soft drink shoppers in recent years
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Category ReportBrands bank on rising thirst for natural hydration
Before anyone had ever heard of brain-boosting nootropics, gut-friendly sodas or drinks that give you wings, people drank to satisfy one key health need: to stay hydrated