All Adult soft drinks articles
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NewsFSA encourages CBD brands to reformulate in updated guidance
The FSA said it was now “recommending that products are reformulated” in line with evidence published by its independent scientific committee on CBD and THC
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NewsVirtue Drinks moves into hydration with clean-label sachets
The sachets contain ingredients including Himalayan pink salt and marine-sourced magnesium and calcium
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Comment & OpinionHow to make the functional drinks flywheel spin faster
Functional needs to be more than interesting – it needs to be designed for mass-market, says Al Duffield, founder of Vital Drinks
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NewsDash to make TV advertising debut with ‘playful’ 30-second spot
The advert was created by independent agency The Or
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Comment & OpinionIs the ‘disruptive’ Punishment Juice too edgy for M&S?
M&S is obviously confident Punishment Juice’s negative-sounding name won’t hamper sales
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NewsCawston Press to make TV advertising debut this summer
A new 10-second spot will appear in advert breaks during Channel 4’s Great British Bake Off: The Professionals next week
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Promotional VideosHow premiumisation is fueling the alcohol-ready-to-drink category
The alcohol ready-to-drink category is experiecing phenomenal growth, now worth £630m in the UK. In this video, we spoke to industry experts to dig into the trends and consumer behaviours that are driving this category
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NewsWimbledon favourite Carlos Alcaraz joins Danone as global ambassador
The 22-year-old Spanish player will play a cross-functional role across the group’s brands and categories to promote long-term healthy habits
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NewsInnocent names third UK&I managing director in just over a year
The new hire succeeds John Taylor, who is set to move on to a new role as GB franchise operations senior director at Coca-Cola
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NewsFunctional growth matches entire carbonated soft drinks category, new data shows
The biggest growth drivers for functional soft drinks were health shots, kombucha and gut health drinks, and CBD beverages
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NewsAldi adds own-label kombucha range in response to growing demand
Searches for kombucha on Google in the UK are up 26% year-on-year
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Category ReportEnergy hits new heights: trends in energy products 2025
As traditional energy drinks go from strength to strength, a new wave of challengers are broadening the sector’s horizons. How high can they climb?
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NewsCaffeinated candy startup Ruly raises £500k for UK retail rollout
Each 42g pack of Ruly sweets contains 80mg of caffeine, alongside guarana and B vitamins
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Promotional FeaturesHow can soft drinks win back Gen Z?
Young consumers are demanding far more from the fizzy drinks category than a sugary pick-me-up. How can brands rise to the occasion?
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NewsFever-Tree’s US expansion undeterred by Trump’s tariffs
Fever-Tree sold an 8.5% stake to Molson Coors in January as part of a strategic partnership to expand across the US
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NewsTrip rolls out Wild Strawberry NPD with on-pack Calm promotion
Trip’s NPD has rolled into Sainsbury’s, Tesco and Waitrose
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NewsHarry Kane backs functional drinks brand Vital
Kane has previously backed numerous food and drink brands including Bio&Me, Urban Legend and 3Bears
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NewsHydration challenger Punchy grows distribution and adds Mexican Lime NPD
Punchy’s latest flavour was unveiled by the supplier earlier this month
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NewsFever-Tree continues NPD drive with non-alcoholic cocktail duo
The drinks are made with botanicals and free from artificial flavourings or sweeteners
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ProfilesMy food & drink job: Freddie Davies, head of foodservice & OOH, Tenzing
‘Consumer habits take longer to change than you might think’