Irish whiskey brand Two Stacks has landed a Tesco listing for its 100ml Dram in a Can.
The NPD comprises a blend of grain, malt & pot still Irish whiskey, designed to be served neat or with a mixer of choice. It has landed in 257 stores and online (rsp: £5.50).
Dram in a Can would offer shoppers “a new way to enjoy a quality whiskey serve”, according to Two Stacks.
“We’ve been championing accessible, ready-to-serve whiskey formats since 2021, and it’s encouraging to see major UK retailers now getting behind the proposition,” said Shane McCarthy, co-founder at Two Stacks Whiskey.
As well as extending the category “beyond traditional bottle occasions”, the growth in smaller format whiskeys was “leading to more 700ml bottle sales and introductions to the category”, McCarthy claimed.
“The industry is increasingly recognising that accessibility, convenience and smaller-format serves are not necessarily about compromising on quality, but about creating different occasions and making premium spirits more approachable,” he added.
Meanwhile, Two Stacks has also launched its Triple Sherry Single Pot Still Irish Whiskey in Tesco stores in Northern Ireland, and its 100ml Double Irish Cream Liqueur in 50 WH Smith stores.
The whiskey was designed to showcase “the depth and character of Irish Single Pot Still Whiskey, with triple sherry cask maturation adding richness and complexity to the finished spirit”, according to the distiller.
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