Sainsbury’s appears to be planning a new own-label functional hydration line.
An application by the supermarket to trademark the brand ‘Aquify By Sainsbury’s’ was accepted by the Intellectual Property Office on 15 September.
The application covers class 32, which spans beverage categories including electrolyte-enhanced water, vitamin water, low-calorie soft drinks, energy drinks and smoothies.
Sainsbury’s declined to comment on the application.
The functional drinks category has boomed in recent years, with nearly one in four new product launches across food and drink now containing a functional claim, according to Mintel’s Global New Products Database.
It would not be the first time Sainsbury’s has entered the functional beverage space. In January 2025, the grocer launched an eight-strong range of own-label raw-pressed shots and juices with The Turmeric Co. However, just two of the drinks in the range, the Immunity and Collagen Raw Shots, continue to be listed online at the time of writing.
The functional hydration category has seen a swathe of new branded product launches in recent months. In March, Volvic rolled out Vitamin+, a product combining the brand’s mineral water with magnesium and B and C vitamins, while Nestlé launched Buxton Peak, a trio of flavoured waters with added vitamins and minerals in the same month.
Just this week, Radnor Hills jumped on the trend, unveiling five functional spring water SKUs in Alkaline Water, Recover, Energise, Focus and Glow, which are set to launch in January.
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