All Cereals & breakfast articles
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Feature SynopsisFocus On: Cereals & On-The-Go: 16 January
Cereal brands are reformulating their products – but why?
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NewsBio&Me and Pip & Nut team up for peanut butter granola launch
The granola was designed to make it ‘easy for consumers’ to add more plant diversity to their breakfast
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NewsOwn-label rivals still wheat-free after Kellogg’s Rice Krispies reformulation
Rice Krispies and Coco Pops are no longer suitable for shoppers with wheat allergies.
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NewsKellogg’s drops rice from Rice Krispies and Coco Pops recipes
The cereals now contain wheat gluten, meaning they are no longer suitable for shoppers with a wheat allergy
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NewsSpoon and Wildfarmed extend partnership with three new granolas
Fibre Fix, Nuts & Seeds, and Triple Berry are available via Spoon’s DTC webstore and will land on Ocado this week
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NewsUfit founder launches snack bar made with coffee beans
Bullitt’s plant-based bars contain 80mg of caffeine per 50g bar
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NewsAlpen launches Clusters granola duo in Sainsbury’s
Fruit and Nut, and Dark Chocolate and Berry have rolled into Sainsbury’s
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Category ReportThe brands working to bridge Britain’s fibre gap
Suppliers hoping to help Brits bridge the fibre gap have some groundwork to do
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NewsDorset Cereals muesli reformulation slammed by shoppers
The brand has been hit with a wave of one-star reviews after replacing its Simply range with a trio of new mueslis
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Events & AwardsThe Grocer’s New Product Award 2026: Bread
Following the runaway success of its sourdough loaves, expectations are high for any innovation emerging from Jason’s Leicestershire base
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Feature SynopsisFocus On Food On-The-Go: 21 November
Retailers and high-street outlets are revamping their breakfast offers – so how are consumers responding?
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Comment & OpinionOat Cult’s porridge orgy is amusing and disturbing
Oat Cult remains deeply distinctive in a category usually dominated by messaging about health, satiety and warmth
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NewsMost farmers more open to regenerative practices than they were five years ago
The findings come after the hottest summer on record placed significant pressure on growers
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NewsKFC UK makes breakfast debut with ‘KFC flavoured’ savoury cereal
Intended to be served with KFC gravy, instead of milk, the cereal will be available exclusively via Surreal’s online shop
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InterviewsMegan Rossi and Jon Walsh: grocery’s odd couple on never selling out
Jon Walsh and Megan Rossi were told gut health was ‘too sciencey’ for the mass market. Today Bio&Me is in 50,000 stores and has global ambitions
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NewsKellogg’s backs regenerative farming with wheat sourcing programme
The large-scale wheat sourcing programme will help to ’further embed sustainable farming practices linked to soil health, water and biodiversity’
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NewsActivia targets breakfast with big pot launches
The developments come as breakfast continues to drive growth within the yoghurt category, with the occasion posting growth of 38% in the year to February [IRI]
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NewsJoe & The Juice launches new breakfast menu across 80 UK stores
The range features savoury breakfast wraps, each also available as a bowl, and sweet breakfast bowls with protein-led and gut-friendly options
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NewsThe Good Grain overnight oats make grocery debut on Ocado
The online retailer will stock the supplier’s three ready-to-eat overnight oat products
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NewsSpoon Cereals signs licensing deal with Myprotein for protein granolas
The initial products comprise three granolas, in Peanut Butter & Chocolate, Apple & Cinnamon, and Coconut & Cashew