Jus-Rol has added a swathe of products for autumn, including a duo of round pastry sheets.
Billed as “ideal for savoury pie, quiche and tart-making”, Shortcrust Pastry Rounds and Puff Pastry Rounds (rsp: £1.90/280g) are designed to fit a standard 23cm diameter pie dish. They are in Ocado.
Jus-Rol has expanded its Ready to Create range with Sticky Caramel Buns (rsp: £3.00/310g) – featuring chilled pastry dough, a rich salted caramel filling and an icing sugar topping – which will roll into Asda at the end of November.
In early December, Jus-Rol will launch two seasonal lines: Sweet Shortcrust Pastry Block (rsp: £1.80/425g) and Twin Pack Puff Pastry (rsp: £2.60/2x280g).
The former will launch in Morrisons, and the latter will roll into Asda and Tesco; both were “perfect for making mince pies and other sweet pastry bakes”, said Jus-Rol.
The innovation pipeline formed part of Jus-Rol’s ambition to drive growth, increase purchase frequency and expand usage occasions across the chilled pastry and dough category, while inspiring a new generation of wannabe bakers to get creative in the kitchen, it added.
“We’re specifically targeting a younger audience of wannabe cooks as well as time-poor families with the new launches,” said Tim Clifford, MD of Jus-Rol GB and Ireland.
“They are exactly what consumers tell us are missing from our current range and are designed to make baking easier as well as creating more reasons to bake.”
The products come in Jus-Rol’s new-look packaging, designed to make it “more distinctive and recognisable” and coincide with the brand’s ‘It’s All Golden’ marketing push, intended to celebrate “the creativity and everyday joy pastry enables”.
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