Alpro has launched a Matcha variant, positioned as the UK’s first ready-to-drink soya-coconut based matcha blend.
Available now in Sainsbury’s, Alpro Matcha (rsp: £1.25/one litre) combines green tea matcha with a soya-coconut base to deliver a ”creamy texture and tropical taste”. It can be served over ice, warmed, or foamed.
The product is fortified with calcium, iodine and vitamins B9, D2 and B2. It has been developed for afternoon drinking occasions, when 80% of matcha consumption occurs.
Alpro said the launch responded to rapid matcha category growth, with the brand’s data revealing matcha in tea and RTD products increased from 5% in 2023 to 12% in the first 10 months of 2025.
The Danone brand said younger consumers were driving interest, with 72% of green tea drinkers under 35 enjoying hot matcha at home or work.
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“Matcha is growing at pace because it fits perfectly with today’s consumer habits and provides an on-trend alternative to traditional coffee, with a lower caffeine profile,” said Tom Kerr, Danone UK and Ireland head of category management and commercial planning – plant-based.
“Barista is one of the most dynamic areas for the category as consumers, particularly among Gen Z and millennials who are driving demand for simple, quality, ready-to-pour formats at home,” he added. “This launch underscores our confidence in its future – not just for matcha and barista, but for the plant-based sector across the board.”
The innovation follows a busy year for Alpro, including the rollout of Alpro Kids, a Cinnamon Roll Barista limited edition, and Danone North Europe’s investment to source its popular oat drink from 100% British oats.
Alpro Matcha is available now in Sainsbury’s and will roll out across major UK and Republic of Ireland retailers by June.
The SKU is currently on a with a 12-week £2 promotion and a 12-week £1.75 hero deal.
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