Independent forecourt retailer Ascona Group has signed a new five-year contract with Co-op Wholesale, extending the partnership it began in 2020.
Under the agreement, Co-op Wholesale will continue to supply all 62 Ascona forecourts across the UK with grocery products, including access to its own-label range.
“Ascona has been one of the standout growth stories in the forecourt sector over the last decade, and we are delighted to extend our partnership for a further five years,” said Co-op Wholesale sales and partnerships director Paul Webster.
”Our shared focus on quality, value and community makes this a natural collaboration, and we look forward to supporting Ascona’s ambitious plans as they continue to expand and invest across the UK.”
Ascona Group was founded in 2011 and has grown from two sites in Pembrokeshire to become the UK’s seventh-largest independent forecourt operator, serving more than 300,000 customers every week.
In recent years, Ascona Group has invested in its estate, including a £3m redevelopment of its Machynlleth service station in north Wales in 2023 – its largest single investment in Wales to date. It also recently expanded with acquisitions at Kirkburn service station in Driffield, East Yorkshire and Ridegway service station in Hastings, East Sussex.
Ascona Group founder and CEO Darren Briggs added: “Ensuring our forecourts provide our customers and the local communities in which we operate with a first-class roadside retail destination is at the heart of what we do at Ascona, which is why we choose to partner with operators like Co-op Wholesale.
“Our partnership has gone from strength to strength over the years, and we look forward to continuing our work together to serve our customers.”
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