Bidfood has unveiled its biggest Christmas deals programme in 10 years, offering more than 400 seasonal deals to help support menu planning, cost control and festive trading.
The campaign is built around an expanded Christmas preorder range, which has grown from 100 to 150 products.
The selection includes canapes, meat and meat-free options, fish, bread, burrito fillers, gravy and sauces, potatoes, vegetables, trimmings, and a wide variety of desserts.
Customers who preorder selected seasonal favourites can also access a further 10% discount against standard Christmas deal prices.
It builds on Bidfood’s 2025 Christmas preorder, which saved customers just under £230,000 in total.
“Christmas is a huge opportunity for our customers, but we know it can also be one of the most demanding times of the year,” said Bidfood head of commercial growth initiatives Katie Sillars. “That’s why we’ve built a campaign that makes festive planning easier, more flexible and more cost-conscious.
“With more than 400 festive deals and a bigger preorder range than ever before, customers have more choice, more value and more ways to get ahead before the season gets into full swing.
”It’s all about helping operators feel prepared, protect their margins and deliver festive menus their customers will love.”
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